Mentors Key in Helping Student Entrepreneurs


Lux Nova won the 2015 Innovation Challenge with its idea for a 3D bone printer.

Student teams don’t make it to the CSULB Innovation Challenge finals without help. To get through the contest, they’re matched with mentors who assist teams in thinking through their ideas and submitting their all-important business plans.

A joint project of the colleges of Engineering, Business Administration, and the Arts, the Innovation Challenge rewards winning teams with $10,000 in cash and $40,000 in financial, marketing, legal, and other services. The Innovation Challenge is designed to inspire entrepreneurship and produce one CSULB commercial company each year.

Students who participate in the Challenge receive instruction on developing a business plan and help in finding fellow team members. But it’s the advice from mentors that’s most valuable.

Mentor Mike Gimshaw, managing principal of the Grimshaw Group, has been involved in the Innovation Challenge since its inception.

The first year he participated, he was matched with finance student Carl Morandell with an idea to develop a beverage. Hope was running high after Morandell made it to the finals. Then his partner dropped out right before they were to deliver their pitch. Despite that, Grimshaw said Morandell delivered an excellent presentation.

But one of the other finalists – the Electric Bicycle Motocross (EMXB) team of David Pearce, Rogelio Rosas, and Dan Southard – not only had a working prototype but customers and a sales channel too. They ended up taking first place.

The team Grimshaw mentored in 2014 came away the winner. InFluidS, funded by Jeremy Bonifacio and Shahab Taherian, is creating a non-invasive device to diagnose pulmonary diseases.

Grimshaw, who also runs the Entrepreneurial Institute at California State University Dominguez Hills, says pitfalls are part of the process. For example, the team he mentored this year dropped out after realizing the market was saturated. One of the other teams he previously worked with—a Bulgarian couple creating a macular degeneration detection method—had to withdraw due to work demands.

As anyone who’s tried to start a company can attest, entrepreneurship takes a lot of time and money. Although mentors have much to share, student teams are responsible for advancing their projects. “As a mentor, we don’t build it or run it,” Grimshaw said. We just help them grow, open them to resources and broaden their perspectives. They learn how to pitch, work with resources, and build a company, not a product.”

Despite the “mixed results” of his teams, Grimshaw said he finds working as a mentor tremendously satisfying. “I love it. It’s in my wheelhouse,” he said. “When I see the students start to get excited and do quality work, I get enthused,” he said.

Grimshaw has over more than three decades of senior-level sales and management experience at tech companies such as IBM, Cisco, Nortel, and Unisys—and has also taken numerous startup companies to acquisition or IPO. He’s an accredited angel investor, past president of the Maverick Angels-South Bay investment group, and co-founder of the South Bay Entrepreneurial Center. He’s also adjunct professor at Marymount California University Palos Verdes.

Mentor Cody Burton appreciates’ students’ enthusiasm too. During 32 years at Boeing, Burton held a variety of positions in the Commercial Aircraft and Space Exploration Divisions, including director of Boeing’s Manufacturing and Laboratory Development Center in Huntington Beach and a mentor for newly hired engineers.

“When I found out about this, it was just a natural fit. I really enjoy working with the students. No two are alike and they have such great enthusiasm,” said Burton, who has mentored two teams that made it to the finals. “There are some really creative things that have come out of the Innovation Challenge.”

Other mentors include:

  • Peggy Berry, an aerospace consultant and retired Boeing executive who teaches undergraduate classes at CSULB in Supply Chain, Quality and Production Planning, and MBA classes in Management and Global Supply Chains;
  • Brian Budzinski, a Boeing product review engineer and received the B.S. degree in Aerospace Engineering and former flight test engineer for Flight Test Associates;
  • Dennis Fernandes, managing partner and CEO for a midstream gas company and former business development consultant;
  • Howard Fletcher, director of the CSULB Student Center for Professional Development and co- founder and CEO of Fusion Formatics, an early-stage company providing design, engineering, and fabrication services to the additive manufacturing industry;
  • Stephen Grove, CEO of Kohn Megibow Co., a seller of used restaurant equipment;
  • Jason Kim, director of strategic planning at Millennium Space Systems, a privately owned satellite company;
  • David Lee, an industrial designer and former Mattel senior project designer;
  • Frank Martinez, executive vice president of business development at Griffin Structures;
  • Frank McEnulty, an executive with experience with startups and finance and accounting;
  • Robert Moore, a process control expert, entrepreneur, and manager;
  • Tom Moore, founder of two automotive-aftermarket startups;
  • Richard (Rick) Neill, co-founder of Phillips Industries, a manufacturer for wire and cable and electrical products for the trucking industry;
  • Karl Pearson, a partner and managing director at SierraConstellation Partners;
  • Kevin Peterson, president and CEO of P2S Engineering;
  • Matt Petrime, VP and general manager, Applied Medical;
  • Ross Riddle, president and CEO of South Coast Shingle Co./A-1 Building Material;
  • Allen Schreiber, managing director of investments, Wells Fargo Advisors;
  • Traci Shoblom owner of Shoblom Productions;
  • Mike Smith, owner of SHR Travel Marketing; and
  • Michael Thorburn, formerly of the NASA Jet Propulsion Laboratory, Space Systems/Loral, and the National Radio Astronomy Observatory and DIRECTV.

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Most big engineering schools hold hackathons, where students compete to show off their technical skills—and endurance. Sponsors donate hardware, food, t-shirts, and giveaways to keep programmers pumped. Midnight snacks, raffles, and special challenges are part of the typical hackathon experience. Continue reading

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On Jan. 28, the College of Engineering celebrated the official opening of the Writing and Communication Resource Center (WCRC) in VEC-128B, and the Dudley Engineering Library in EN2-109—resources designed to help students meet their writing requirements to obtain a degree. Having a library housed in the College of Engineering will make it easier for faculty conducting research too. Continue reading

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On Wednesday, Feb. 3, a huge semi-truck will pull up on Beach Circle (near the College of Business Administration Building). But it won’t be full of roadies, amps, and robotic lighting. Instead it will contain Atmel microcontrollers and technical training staff.

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New Writing Center Opens in VEC-128B


Maryam Qudrat, director of the College of Engineering Writing and Communication Research Center.

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The center is open Monday-Thursday from 9 a.m.-5 p.m.; and Friday from 9 a.m.-2 p.m. while classes are in session. Appointments are recommended, but walk-ins are available. Visit the WCRC website to book an appointment with a graduate assistant. Continue reading

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Green’s ticket out of that factory was a computer engineering and electrical engineering degree from CSULB. When he began his studies—first at Long Beach City College, where he spent two years—computers were only beginning to emerge. “I thought computers may be around for a while and I might be able to make a living with them,” he recalled. Continue reading