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College of Business Administration

CSULB CBA Building with snow-covered mountains in the distance

Marketing - Programs

Undergraduate Programs

Bachelor of Science in Business Administration


A minimum of 120 units are required to graduate with an undergraduate business degree from CSULB. A majority of the upper division business courses, including economics and statistics, must be completed at this university. For details, refer to the CBA Policy on Course Transfers/Substitutions.

1. ACCT 201; ECON 100, 101; BLAW 220; MATH 108 or 114, 115, and PHIL 160 or 170.

2. All business and pre-business majors shall demonstrate computer literacy and competency prior to taking junior and senior level courses. Requires one of the following:

  • A. Passing score (70%) on the Computer Proficiency Examination (CPE).
  • B. Completion of IS 233 with Credit (Cr) or “C” or better grade in a transfer equivalent course.

3. Upper Division:

  • A. CBA 300; ACCT 310; ECON 333; FIN 300; BLAW 320; IS 300, 301, 310; HRM 360; MGMT 300; MKTG 300.
  • B. MGMT 425 (Capstone) must be taken at CSULB as a senior and after the upper division prerequisite core courses have been completed (ACCT 310 or 320, FIN 300; MGMT 300; MKTG 300, IS 301).
  • C. Completion of option requirements.

4. Elective courses to total 120 units. Students are encouraged to select electives for expansion of knowledge and intellectual interests as well as for preparation for business employment.

Option in Marketing (code MKTGBS01) (120 units)

The discipline of Marketing, which is fundamental to all business enterprises, is largely a social process. The justification of any enterprise, be it involved in service or in the production or delivery of goods, is that it meets the needs of individuals or segments of society. The function of marketing is to determine those needs, to provide the most effective means of informing actual and potential customers of the availability of the services and goods they require, and to deliver such services and goods.


  1. Nine units selected from MKTG 310, 330, 410, 420, 430, 437, 465, 480, 481, 492;
  2. MKTG 470, 490, 494.

Minor in Marketing (code MKTGUM01)


  1. MKTG 300;
  2. 15 Units selected from MKT 310, 330, 410, 420, 430, 437, 465, 470, 480, 481, 490, 492, 495 or CBA 300 as approved by the Marketing Department.


  1. IS 310 is a prerequisite for MKTG 470;
  2. MKTG 480 is a prerequisite for MKTG 481;
  3. MKTG 300 is a prerequisite for MKTG 420, 430, 465, 470, 480, 481, 490 and 492.