Schedule of Classes

Spring 2024

Class offerings as of: FEBRUARY 20, 2024

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0110921311,1,15,27LECM7-9:45PM
Seats available
COB-122Baez SClass instruction is: Hybrid (Face to Face & Online).
Reserves have been set for transfer students.
01M7-9:45PMONLINE-ONLYBaez Sadditional meeting detail
0236871,15,27LECMW12:30-1:45PMCOB-139Nguyen HClass instruction is: Face to Face - On Campus.
Reserves have been set for transfer students.
0332931,15,27LECMW2-3:15PMCOB-139Alberhasky MClass instruction is: Face to Face - On Campus.
Reserves have been set for transfer students.
0543051,15,27,310LECTh7-9:45PM
Seats available
COB-139Cofield DClass instruction is: Face to Face - On Campus.
Reserves have been set for transfer students.
0661311,15,27LECTuTh11-12:15PMCOB-140AMin SClass instruction is: Face to Face - On Campus.
Reserves have been set for transfer students.
0766141,15,27LECF10-12:45PM
Seats available
COB-140Yang BClass instruction is: Hybrid (Face to Face & Online).
Reserves have been set for transfer students.
07F10-12:45PMONLINE-ONLYStaffadditional meeting detail
087746309,1,15,27LECTu11-12:15PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
Reserves have been set for transfer students.
08NANAONLINE-ONLYStaffadditional meeting detail
09103531,15,27LECMW7-8:15PMONLINE-ONLYLau RClass instruction is: Synch. Online - Meet Times.
Reserves have been set for transfer students.
10103541,15,27LECTuTh5-6:15PM
Seats available
COB-140Lee AClass instruction is: Face to Face - On Campus.
Reserves have been set for transfer students.

MKTG 310 - RETAIL CONCEPTS-POLICIES

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0148041,15,27LECM2-4:45PM
Seats available
COB-139AKowsari AClass instruction is: Face to Face - On Campus.

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0143571,15,27LECTuTh2-3:15PM
Seats available
COB-139AMoisio RClass instruction is: Face to Face - On Campus.
Reserves have been set for Study Abroad @ the Beach.

MKTG 355 - EXPRNTL ENTREPRENEURIAL MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
01968227SEMTu4-6:45PM
Seats available
COB-230Min SInstructor Consent Required
Class instruction is: Face to Face - On Campus.
This course is the first part of a two course Entrepreneurship sequence run with the Apostle Enterprise Lab.  The course is open to all students from the university but requires you to commit to both the fall 2023 and spring 2024 Permission of Instructor

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0290091,15,27SEMTu4-6:45PM
Seats available
COB-228O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 420 - SALES MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0166111,15,27SEMTuTh12:30-1:45PMCOB-228Worthington NClass instruction is: Face to Face - On Campus.

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0114871,15,27SEMTuTh12:30-1:45PM
Seats available
COB-229O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0141951,15,27SEMTuTh12:30-1:45PMCOB-240Biegel MClass instruction is: Face to Face - On Campus.
Seats have been reserved for Study Abroad at the Beach.
0353961,15,27SEMTuTh2-3:15PM
Seats available
COB-240Biegel MClass instruction is: Face to Face - On Campus.
049010311,1,15,27SEMTh7-9:45PMCOB-240Stickney KClass instruction is: Hybrid (Face to Face & Online).
04Th7-9:45PMONLINE-ONLYStaffadditional meeting detail
06109371,15,27SEMMW11-12:15PMCOB-122Stickney KClass instruction is: Face to Face - On Campus.
Seats have been reserved for Study Abroad at the Beach.

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0157801,15,27SEMMW12:30-1:45PMCOB-122Miller KClass instruction is: Face to Face - On Campus.

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0139491,15,17,27SEMTuTh12:30-1:45PM
Seats available
COB-237AFlexo SClass instruction is: Face to Face - On Campus.
0257811,15,27SEMTuTh2-3:15PM
Seats available
COB-237AFlexo SClass instruction is: Face to Face - On Campus.
0359431,15,27,306SEMTu5-7:45PM
Seats available
ONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
0466161,15,27,306SEMF12-2:45PMONLINE-ONLYStickney KClass instruction is: Synch. Online - Meet Times.
056702306,1,15,27SEMMW12:30-1:45PMCOB-237BStickney KClass instruction is: Face to Face - On Campus.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0148341,15,27,311SEMMW2-3:15PM
Seats available
COB-240Hahn MClass instruction is: Hybrid (Face to Face & Online).
Meet in-person every Monday; synch online classes on Wednesdays.
01MW2-3:15PMONLINE-ONLYStaffadditional meeting detail

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0110927310,1,15,27SEMTh4-6:45PM
Seats available
COB-235Ricards ZClass instruction is: Face to Face - On Campus.
Seats have been reserved for Study Abroad at the Beach.
03101151,27,15,306SEMW4-6:45PMONLINE-ONLYLau RClass instruction is: Synch. Online - Meet Times.
Seats have been reserved for Study Abroad at the Beach.

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0144711,15,27SEMMW9:30-10:45AMCOB-228Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 487 - DIGITAL MARKETING AND MEDIA II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
018183SEMMW11-12:15PM
Seats available
COB-237AFlexo SClass instruction is: Face to Face - On Campus.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0132161,15,27LECTuTh9:30-10:45AMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0237631,15,27LECMW12:30-1:45PMCOB-230Alberhasky MClass instruction is: Face to Face - On Campus.
0350681,15,27LECMW9:30-10:45AMCOB-230Flexo SClass instruction is: Face to Face - On Campus.
0450981,15,27LECTuTh11-12:15PMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0566121,15,27LECTu4-6:45PM
Seats available
COB-114Flexo SClass instruction is: Hybrid (Face to Face & Online).
Synchronous classes; F2F exams
05Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 494 - MARKETING MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0132001,15,27SEMMW11-12:15PMCOB-230Nguyen HClass instruction is: Face to Face - On Campus.
0232151,15,27SEMTuTh12:30-1:45PMCOB-230Kang CClass instruction is: Face to Face - On Campus.
0350971,15,27SEMMW2-3:15PMCOB-230Nguyen HClass instruction is: Face to Face - On Campus.
046510310,27SEMM7-9:45PM
Seats available
COB-216Fournier TClass instruction is: Face to Face - On Campus.
Prerequisite and/or co-requisite - see University Catalog.
For specific majors only - inquire department office.
05661315,27SEMTuTh2-3:15PMCOB-230Kang CClass instruction is: Face to Face - On Campus.
0611400311,1,27SEMW7-9:45PM
Seats available
COB-110Carranza SClass instruction is: Hybrid (Face to Face & Online).
06W7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 495 - S TOPICS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
011015927SEMMW11-12:15PM
Seats available
COB-236Sepulveda ADepartment Consent Required
Class instruction is: Face to Face - On Campus.
Please send an email which includes your full name, student ID number, and course number/section to COB-CSS@csulb.edu to request a permit for MKTG 495-01.

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0167211,15,46,311,27SEMM7-9:45PM
Seats available
COB-112Gutierrez CClass instruction is: Hybrid (Face to Face & Online).
01M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 630 - BRANDING INTEGRATED MKTG COMM

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
01101411,27,46SEMTu7-9:45PMFCS-106Fournier TClass instruction is: Face to Face - On Campus.
MSMA Program

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0611319311,1,15,27SEMM7-9:45PM
Seats available
COB-230Anderson JClass instruction is: Hybrid (Face to Face & Online).
06M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
01103671,27,46,311SEMTh7-9:45PM
Seats available
COB-227Ricards ZClass instruction is: Hybrid (Face to Face & Online).
EMBA Program
01Th7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 677 - ADVANCED MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
016450311SEMM7-9:45PMCOB-140ASong RClass instruction is: Hybrid (Face to Face & Online).
01M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 680 - SOCIAL/DIGITAL MEDIA ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
017361SEMTh6-8:45PMCOB-230Yang BClass instruction is: Hybrid (Face to Face & Online).
01Th6-8:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 685 - MACHINE LEARNING IN MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
01101401,27,46,310SEMW7-9:45PMCOB-240Lee AClass instruction is: Face to Face - On Campus.
MSMA Program

Session: Jan 22 - Mar 15,2024 (8W1)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0296741,15,27,46,309SEMW7-9:45PMONLINE-ONLYMartin IClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
029668SEMW6-8:45PMONLINE-ONLYO'Brien DClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYStaffadditional meeting detail
049670
Reserve Capacity
SEMTu6-8:45PM
Reserve Capacity
ONLINE-ONLYKang CClass instruction is: Online - Mixed Meet Times.
04NANAONLINE-ONLYStaffadditional meeting detail

MKTG 674 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0196721,15,27,46,309SEMW7-9:45PMONLINE-ONLYHahn MClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail

Session: Mar 18 - May 10,2024 (8W2)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
039675
Reserve Capacity
1,15,27,46,309SEMW7-9:45PM
Reserve Capacity
ONLINE-ONLYMartin IClass instruction is: Online - Mixed Meet Times.
03NANAONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
039669
Reserve Capacity
SEMTu6-8:45PM
Reserve Capacity
ONLINE-ONLYKang CClass instruction is: Online - Mixed Meet Times.
03NANAONLINE-ONLYStaffadditional meeting detail
059671
Reserve Capacity
SEMTu7-9:45PM
Reserve Capacity
ONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
05NANAONLINE-ONLYStaffadditional meeting detail

MKTG 674 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 02/20 05:02:21
LOCATIONINSTRUCTORCOMMENT
0296731,15,27,46,309SEMW7-9:45PMONLINE-ONLYHahn MClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYStaffadditional meeting detail

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

17

Admission preference given to majors.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

306

Online Synchronous Instruction: instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details. Camera use may be required for synchronous online courses. Students in need of appropriate technology resources should contact ATS-help@csulb.edu

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details. Camera use may be required for synchronous online courses. Student in need of appropriate technology resources should contact ATS-help@csulb.edu

310

Face-to-Face On-Campus Instruction: Face-to-face instruction will take place in a classroom on campus. Check course syllabus for details.

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.