Schedule of Classes

Fall 2024

Class offerings as of: MAY 18, 2024

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
011731
Reserve Capacity
27,309LECTu12:30-1:45PM
Reserve Capacity
ONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail
021730
Reserve Capacity
27LECMW2-3:15PM
Reserve Capacity
COB-139ALee AClass instruction is: Face to Face - On Campus.
Face-to-face and online synchronous classes; Face-to-Face Exams
032903
Reserve Capacity
27,311LECW4-6:45PM
Reserve Capacity
COB-140ACofield DClass instruction is: Hybrid (Face to Face & Online).
Synchronous online classes, Face-to-Face Exams. Please see syllabus for face-to-faces dates.
03W4-6:45PMONLINE-ONLYStaffadditional meeting detail
044696
Reserve Capacity
27LECMW3:30-4:45PM
Reserve Capacity
COB-139ANguyen HClass instruction is: Face to Face - On Campus.
054038
Reserve Capacity
311LECM4-6:45PM
Reserve Capacity
COB-140AYang BClass instruction is: Hybrid (Face to Face & Online).
Online Synchronous classes with face-to-face final exam. Please see syllabus for exam date.
05M4-6:45PMONLINE-ONLYStaffadditional meeting detail
065046
Reserve Capacity
27LECF9-11:45AM
Reserve Capacity
COB-139AMin SClass instruction is: Face to Face - On Campus.
075399
Reserve Capacity
27LECTuTh9:30-10:45AM
Reserve Capacity
COB-140AAlberhasky MClass instruction is: Face to Face - On Campus.
0810060
Reserve Capacity
27,310LECTuTh11-12:15PM
Reserve Capacity
LH-150StaffClass instruction is: Face to Face - On Campus.

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
015303
Reserve Capacity
27,1,15LECMW9:30-10:45AM
Reserve Capacity
HC-120Moisio RClass instruction is: Face to Face - On Campus.
0257681,15,27,305LECNANAONLINE-ONLYHomer PClass instruction is: Asynch. Online-No Meet Times.
For information about this course, please go to csulb.edu/MKTGOnline330.

MKTG 340 - INTRO TO PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0212016
Reserve Capacity
311LECMW11-12:15PM
Reserve Capacity
COB-237BSepulveda AClass instruction is: Hybrid (Face to Face & Online).
02MW11-12:15PMONLINE-ONLYSepulveda Aadditional meeting detail

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0164191,27LECTh4-6:45PMCOB-230Min SClass instruction is: Face to Face - On Campus.

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
015683
Reserve Capacity
1,27SEMTu4-6:45PM
Reserve Capacity
COB-123O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0126981,27SEMTuTh12:30-1:45PM
Seats available
COB-123O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 437 - DIGITAL MARKETING AND MEDIA I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0130281,27SEMTuTh11-12:15PMCOB-235Stickney KClass instruction is: Face to Face - On Campus.
0235271,27,311SEMW4-6:45PMCOB-237BYang BClass instruction is: Hybrid (Face to Face & Online).
Online synchronous classes, face-to-face final exam
02W4-6:45PMONLINE-ONLYStaffadditional meeting detail
034692
Reserve Capacity
1,27SEMMW11-12:15PM
Reserve Capacity
COB-237ABiegel MClass instruction is: Face to Face - On Campus.
046082
Reserve Capacity
311,1,27SEMW9-11:45AM
Reserve Capacity
COB-114Yang BClass instruction is: Hybrid (Face to Face & Online).
Online Synchronous classes, face-to-face final exam. See syllabus for details.
04W9-11:45AMONLINE-ONLYYang Badditional meeting detail
0577451,27,306SEMM7-9:45PMONLINE-ONLYStickney KClass instruction is: Synch. Online - Meet Times.

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0161701,27,15SEMMW2-3:15PMCOB-230Miller KClass instruction is: Face to Face - On Campus.

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0153071,15,27,309LECTu2-3:15PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
011732306,1,15,27SEMW4-6:45PMONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
0356421,15,27SEMTuTh12:30-1:45PMCOB-236Stickney KClass instruction is: Face to Face - On Campus.
044278306,1,15,27SEMTh7-9:45PMONLINE-ONLYFlexo SClass instruction is: Synch. Online - Meet Times.
0548671,15,27SEMTuTh9:30-10:45AMCOB-240Stickney KClass instruction is: Face to Face - On Campus.
065737
Reserve Capacity
1,15,27SEMMW12:30-1:45PM
Reserve Capacity
COB-236Flexo SClass instruction is: Face to Face - On Campus.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0158591,15,27SEMMW12:30-1:45PMCOB-240Hahn MClass instruction is: Face to Face - On Campus.

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
04115141,27SEMMW9:30-10:45AMCOB-237BKowsari AClass instruction is: Face to Face - On Campus.
05115151,27,306SEMMW3:30-4:45PMONLINE-ONLYLau RClass instruction is: Synch. Online - Meet Times.

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0174891,15,27SEMMW11-12:15PMCOB-122Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 487 - DIGITAL MARKETING AND MEDIA II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0174901,15,27SEMMW11-12:15PM
Seats available
COB-235Flexo SClass instruction is: Face to Face - On Campus.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0117331,15,27LECTh4-6:45PMCOB-123Ricards ZClass instruction is: Face to Face - On Campus.
0342831,15,27LECMW12:30-1:45PMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0448771,15,27LECTuTh11-12:15PMCOB-230Alberhasky MClass instruction is: Face to Face - On Campus.
0567611,15,27,311LECMW9:30-10:45AMCOB-230Flexo SClass instruction is: Hybrid (Face to Face & Online).
05MW9:30-10:45AMONLINE-ONLYStaffadditional meeting detail

MKTG 494 - MARKETING MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
013355
Reserve Capacity
1,27SEMMW9:30-10:45AM
Reserve Capacity
COB-111Kang CClass instruction is: Face to Face - On Campus.
0253091,27,311SEMTu4-6:45PMCOB-112Fournier TClass instruction is: Hybrid (Face to Face & Online).
02Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail
0467141,27SEMMW11-12:15PMCOB-112Kang CClass instruction is: Face to Face - On Campus.

MKTG 497 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0117341,15,27SUPTBANA
Seats available
NAStaffDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Please contact Department Chair, Yu Wang, for more information. Email: yu.wang@csulb.edu

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0157151,15,27,179,46,307SEMM7-9:45PM
Seats available
COB-230Martin IClass instruction is: Hybrid (Face to Face & Online).
01M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 630 - BRANDING INTEGRATED MKTG COMM

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
019759311,1,15,27,46SEMW7-9:45PM
Seats available
COB-122Fournier TClass instruction is: Hybrid (Face to Face & Online).
Enrollment to MKTG 630-01 is only for Evening MBA Students.
01W7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0267561,15,27,46,308SEMM7-9:45PM
Seats available
COB-216Lee SClass instruction is: Face to Face - On Campus.
0311927
Reserve Capacity
311SEMW7-9:45PM
Reserve Capacity
COB-114Nguyen HClass instruction is: Hybrid (Face to Face & Online).
03W7-9:45PMONLINE-ONLYNguyen Hadditional meeting detail

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
016420
Reserve Capacity
1,15,27,46,311SEMTh7-9:45PM
Reserve Capacity
COB-237BWang YClass instruction is: Hybrid (Face to Face & Online).
MSMA Program
01Th7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 665 - SEMINAR MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
026083
Reserve Capacity
1,15,27,46SEMTu7-9:45PM
Reserve Capacity
COB-237AFlexo SClass instruction is: Face to Face - On Campus.
MSMA Program

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
039875
Reserve Capacity
311,1,15,27,46SEMM7-9:45PM
Reserve Capacity
COB-237BLee AClass instruction is: Face to Face - On Campus.
MSMA Program

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
01173546,1,15,27SUPTBANA
Seats available
NAStaffDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Please contact Department Chair, Yu Wang, for more information. Email: yu.wang@csulb.edu

Session: Aug 26 - Oct 18,2024 (8W1)

Session: Oct 21 - Dec 11,2024 (8W2)

MKTG 674 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 05/18 05:02:17
LOCATIONINSTRUCTORCOMMENT
0610281
Reserve Capacity
309,1,15,27,46SEMTu6-8:45PM
Reserve Capacity
ONLINE-ONLYHahn MClass instruction is: Online - Mixed Meet Times.
Class enrollment for OMBA students only. Please contact cob-gradprograms@csulb.edu if you have questions.
06NANAONLINE-ONLYHahn Madditional meeting detail

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

179

Hybrid course. Additional hours required outside the classroom. Check with department for more information.

305

Online Asynchronous Instruction: instructor and students participate at different times; no set schedule for face-to-face or synchronous online meetings; check course syllabus for details.

306

Online Synchronous Instruction: instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details. Camera use may be required for synchronous online courses. Students in need of appropriate technology resources should contact ATS-help@csulb.edu

307

Hybrid Instruction: Class consists of both face-to-face and asynchronous (no meet times) online class meetings. Check course syllabus for details.

308

Face-to-Face Instruction: For clinical, internship, and field placements, face-to-face will take place in community locations (off-campus). Contact department and faculty for location details; check course syllabus for details.

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details. Camera use may be required for synchronous online courses. Student in need of appropriate technology resources should contact ATS-help@csulb.edu

310

Face-to-Face On-Campus Instruction: Face-to-face instruction will take place in a classroom on campus. Check course syllabus for details.

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.