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Elizabeth (Murray) Campbell, Boston Gazette and Country Journal, 30 April 1759, "Advertisement."

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Elizabeth (Murray) Cambpell, 1759 Advertisement

In February 1759, Elizabeth (Murray) Cambpell became a widow, when her husband Thomas Campbell, a former ship's captain, died during a measles epidemic. Around the same time, she may have suffered a miscarriage.

Over the next few months, she began to advertise her business in her own name, as she had during the early 1750s before she was married. During her marriage, merchants who had previously addresed Elizabeth Murray directly wrote to her husband instead. As a widow, she was now in charge of all aspects of her work. Difficulties in settling her husband's estate and tensions with his family over his property may have led Elizabeth to contemplate a prenuptial agreement when she wed again two years later.

For more on Murray's business career, see Patricia Cleary, Elizabeth Murray: A Woman's Pursuit of Independence in Eighteenth-century America, Amherst: University of Massachusetts Press, 2000.


For other examples of colonial advertising, see Trade Cards, Broadsides and Advertisements in Browse the Collection portion of our site.