Reo Song

Reo Song

Associate Professor, Marketing (MKTG)
Email: reo.song@csulb.edu
Campus Phone: 562.985.5755
Office: COB-354 (Hours)
Faculty Website
Scopus Author Page
ORCID

Business Analytics, Marketing Research, Marketing Strategy, International Marketing, New Product Innovation,Machine learning

Innovation and Diffusion, International Marketing, Advertising, Social Media, Marketing Strategy, Financial Marketing, Customer Relationship Management (CRM), Machine learning

  • PhD, Mays Business School, Texas A&M University, 2010
    Major/Concentration: Marketing
  • Master, Simon Graduate School of Business, University of Rochester, 2004
    Major/Concentration: Business Administration
  • Master, Seoul National University, 1997
  • Bachelor, Seoul National University, 1995
    Academic
  • California State University, Long Beach (2018 - Present) Associate Professor of Marketing
  • California State University, Long Beach (2015 - 2018) Assistant Professor of Marketing
  • Kansas State University (2010 - 2015) Assistant Professor of Marketing
  • Professional
  • PSINet, Inc. (1999 - 2002) Assistant Manager, Marketing
  • Apsun Technology, Inc (1997 - 1999) Assistant Manager, Marketing
  • "Reinforcement Learning and Risk Preference in Equity Linked Notes Markets.", Journal of Empirical Finance, Sep-2021
  • "Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.", European Journal of Marketing , Jan-2021
  • "Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory", Journal of Business Research , Jan-2021
  • "The Effect of Gift Giving Marketing on Purchase Decision", European Journal of Marketing , Dec-2020
  • "Multidimensional Brand Equity and Asymmetric Risk", International Journal of Research in Marketing , Oct-2020
  • "Newspapers' Content Policy and Free-to-Paid Transition: Implications for Online News Publishers", Journal of Interactive Marketing , Dec-2019
  • "Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis", Asia-Pacific Journal of Marketing & Logistics , Jun-2018
  • "When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations", Journal of The Academy of Marketing Science , Jan-2018
  • "The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Mode", European Journal of Operational Research , Jan-2018
  • "Does Deceptive Marketing Pay? Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis", Journal of Business Ethics , Jan-2017
  • "Does Advertising Indicate Product Quality? Evidence from Prelaunch and Postlaunch Advertising in the Movie Industry?", Marketing Letters , Jan-2016
  • "The Effect of Product Placements on the Evaluation of Movies", European Journal of Marketing , Jan-2016
  • "The Role of Cultural Elements in International Diffusion of New Products", Journal of Retailing , Jan-2015
  • "The Relationship between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers Experience", Journal of Advertising Research , Jan-2015
  • "Why Doesn't Every Paywall Pay Off?", Theory and Practice in Marketing Conference , Los Angeles, CA , Jan-2018
  • "Reinforcement Learning and Risk Taking", Edwards Bayesian Research Conference , Fullerton, CA , Jan-2017
  • "Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales", Marketing Science Conference , Jan-2016
  • "The Effects of Online Paywalls on Website Traffic", Pacific Conference on Art of Business , Jan-2016
  • "The Effect of Country Culture on Product Evaluation", American Marketing Association , Jan-2016
  • "Editorial board member" , International Journal of Advertising , Jan-2016
© 2021 College of Business (COB), California State University Long Beach (CSULB).
Updated: November 12 2021 [reo.song]