Eunho Park

Marketing Research, Marketing Analytics, Digital Marketing, Social Media Marketing, Marketing Strategy

• Doctor of Philosophy (Ph.D), Mays Business School, Texas A&M University, 2018
  Major/Concentration: Marketing
• Master of Science, Seoul National University, 2012
  Major/Concentration: Management Information Systems
• Bachelor of Science (B.S.), Korea Advanced Institute of Science and Technology, 2010
  Major/Concentration: Management Science

Academic
• Texas A&M University (2017 - 2018) Instructor
• Texas A&M University (2013 - 2018) Research Assistant

• "The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation", Management Science, Jul-2022
• "Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics", Journal of Marketing, Jan-2018
• "Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data", Journal of Interactive Marketing , Jan-2016

• "“COVID-19 Pandemic, Physician Workload, and Quality of Healthcare”,", INFORMS (Annual Meeting) , Jun-2022
• "“The Effect of Hospital Closure on Neighboring Hospitals: An Investigation of Patient Migration, Resource Utilization, and Patient Mortality”.", POMS Annual Conference , Apr-2022
• "Online Game Design, User Engagement, and Purchase Behavior", INFORMS Marketing Science , Jun-2019
• "Betting Online or Mobile: The Effects of Gambling Policy Change on User Cross-Channel Gaming Behaviour", INFORMS Marketing Science , Los Angeles, CA , Jun-2017
• "Share Your Health Information and Help Me Save Your Life: Effects of HIE Use on Healthcare Outcomes – An Empirical Investigation", Decision Sciences Institute DSI (Annual Meeting) , Austin, Texas , Nov-2016
• "Share Your Health Information and Help Me Save Your Life: Effects of HIE Use on Healthcare Outcomes – An Empirical Investigation", INFORMS (Annual Meeting) , Nashville, TN , Nov-2016
• "Social Customer Service: Crowd-sourcing Answers in Online Communities", Theory and Practice in Marketing Conference , Houston, TX , May-2016
• "Exploring the Drivers of Success of Mobile Apps", POMS Annual Conference , Orlando, Florida , May-2016
• "The Effect of Social Contagion on Users’ Purchase Behavior in an Online Community", INFORMS Marketing Science , Baltimore, MD , Jun-2015

• "Ad-hoc Reviewer ", Journal of the Academy of Marketing Science , Aug-2022
• "Ad-hoc Reviewer ", Journal of Public Policy and Marketing , Jul-2022
• "Ad-hoc Reviewer ", Conference on Information Systems and Technology - OTH, Jan-2022
• "Ad-hoc Reviewer ", Americas Conference on Information Systems , Jan-2022
• "Ad-hoc Reviewer ", Journal of Marketing , Dec-2021
• "Ad-hoc Reviewer ", Journal of Public Policy and Marketing , Jul-2021
• "Ad-hoc Reviewer ", Journal of Public Policy and Marketing , Feb-2021
• "Ad-hoc Reviewer ", Journal of Marketing Management , Jul-2020
• "Ad-hoc Reviewer", Journal of Marketing Management , Jan-2020
• "Ad-hoc Reviewer ", Decision Sciences Institute DSI (Annual Meeting), Jan-2019
• "Ad-hoc Reviewer ", Decision Sciences Institute DSI (Annual Meeting), Jan-2018
• "Ad-hoc Reviewer", Journal of Marketing , Jan-2018