Yu Wang

Yu Wang

Associate Professor, Marketing (MKTG)
Email: yu.wang@csulb.edu
Campus Phone: 562.985.4776
Office: COB-347 (Hours)

Principles of marketing, Digital marketing & social media, Marketing research

Consumer social preferences, Corporate social responsibility, Market design, Matching markets, Experimental and behavioral economics

  • PhD, Ross School of Business, University of Michigan, Ann Arbor, 2007
    Major/Concentration: Marketing
  • Master, University of Michigan, Ann Arbor, 2006
    Major/Concentration: Applied Economics
  • Master, Shanghai Jiao Tong University, 2000
    Major/Concentration: Economics
  • Bachelor, Shanghai Jiao Tong University, 1997
    Major/Concentration: Industrial Foreign Trade and Computer Science
    Academic
  • The University of Texas at Dallas, Jindal School of Management (2007 - 2015) Assistant Professor
  • Professional
  • California State University, Long Beach (2015 - Present) Associate Professor
  • "A Theoretical and Empirical Investigation of Feedback in Ideation Contests", Production and Operations Management , Oct-2019
  • "Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?", Management Science, Jan-2018
  • "Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market", Journal of The Academy of Marketing Science , Jan-2013
  • "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", Management Science, Jan-2013
  • "Enticing for Me but Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?", Journal of Consumer Psychology , Jan-2012
  • "Timeshare Exchange Mechanisms", Management Science, Jan-2006
  • "Feedback in Ideation Contests", INFORMS Marketing Science , University of Roma Tre , Jun-2019
  • "Fundraising Design & Cause Related Marketing", 11th Triennial Invitational Choice Symposium , Cambridge MD , May-2019
  • "The Role of Regulatory Disclosure in Cause Marketing", International Research Meeting in Business and Management , Nice, France , Jul-2018
  • "The Role of Regulatory Disclosure in Cause Marketing", Behavioral Industrial Organization & Marketing Symposium , Ann Arbor , May-2018
  • "The Role of Regulatory Disclosure in Cause Marketing", INFORMS Marketing Science , Jun-2017
  • "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?", Behavioral Industrial Organization & Marketing Symposium , Aug-2016
  • "Building Trust and Cooperation: The Role of Repeated Interactions", INFORMS Marketing Science , Jul-2016
  • "Evolution of Trust under Information Sharing, Advice Provision and Delegation", INFORMS (Annual Meeting) , Nov-2014
  • "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?", INFORMS Marketing Science , Jan-2014
  • "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", INFORMS Marketing Science , Jul-2012
  • "Cause Marketing as Commercial Co-Venture: How Do Disparate State Laws Affect Donation to Charities?", INFORMS (Annual Meeting) , Jan-2012
  • "Harvard Business Case Workshop" (Aug-2016) , Case Workshop Harvard Business Portland
© 2019 College of Business (COB), California State University Long Beach (CSULB).
Updated: December 10 2019 [yu.wang]