Yu Wang

Associate Professor, Marketing (MKTG)
Email: yu.wang@csulb.edu
Campus Phone: 562-985-4776
Office: CBA-347 Hours

Principles of marketing, Digital marketing & social media, Marketing research

Social preferences, Corporate social responsibilities, Market design, matching markets, Experimental, and behavioral economics

  • PhD, Ross School of Business, University of Michigan, Ann Arbor, 2007
    Major/Concentration: Marketing
  • Master, University of Michigan, Ann Arbor, 2006
    Major/Concentration: Applied Economics
  • Master, Shanghai Jiao Tong University, 2000
    Major/Concentration: Economics
  • Bachelor, Shanghai Jiao Tong University, 1997
    Major/Concentration: Industrial Foreign Trade and Computer Science
    Academic
  • The University of Texas at Dallas, Jindal School of Management (2007 - 2015) Assistant Professor
  • Professional
  • California State University, Long Beach (2015 - Present) Associate Professor
  • "Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?", Management Science, Jan-2016
  • "Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market", Journal of The Academy of Marketing Science , Jan-2013
  • "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", Management Science, Jan-2013
  • "Enticing for Me but Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?", Journal of Consumer Psychology , Jan-2012
  • "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness", Behavioral Industrial Organization & Marketing Symposium , Jan-2018
  • "The Role of Regulatory Disclosure in Cause Marketing", INFORMS Marketing Science , Jan-2017
  • "Building Trust and Cooperation: The Role of Repeated Interactions", INFORMS Marketing Science , Jul-2016
  • "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?", Behavioral Industrial Organization & Marketing Symposium , Jan-2016
  • "Evolution of Trust under Information Sharing, Advice Provision and Delegation", INFORMS (Annual Meeting) , Nov-2014
  • "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?", INFORMS Marketing Science , Jan-2014
  • "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", INFORMS Marketing Science , Jul-2012
  • "Cause Marketing as Commercial Co-Venture: How Do Disparate State Laws Affect Donation to Charities?", INFORMS (Annual Meeting) , Jan-2012
  • "Harvard Business Case Workshop" (Aug-2016) , Case Workshop Harvard Business Portland
© 2018 College of Business Administration (CBA), California State University Long Beach (CSULB).
Updated: December 14 2018 [yu.wang] Questions