Terrence Witkowski

Terrence Witkowski

Professor, Marketing (MKTG)
Email: witko@csulb.edu
Campus Phone: 562.985.4766
Office: COB-350 (Hours)
Faculty Website

Currently Professor of Marketing and Director of International Business Programs, all of my teaching and much of my research is in the international domain. I have published in a number of journals and serve on four editorial boards. Starting January 1, 2

International Marketing, International Business, Short-Term Study Abroad Courses

Marketing in developing countries, cross-cultural consumer research, history of marketing and marketing thought, consumer history

  • PhD, University of California at Berkeley, 1980
    Major/Concentration: Marketing
  • Master, University of California at Los Angeles, 1972
    Major/Concentration: Management/Marketing Emphasis
  • Bachelor, Northwestern University, 1970
    Major/Concentration: History
    Academic
  • California State University, Long Beach (2007 - Present) Director, International Business Program
  • California State University, Long Beach (1993 - 1996) Chair, Department of Marketing
  • California State University, Long Beach (1989 - Present) Professor
  • California State University, Long Beach (1982 - 1989) Associate Professor
  • University of Texas at Austin (1978 - 1982) Instructor
  • University of California at Berkeley (1976 - 1977) Associate
  • California State University, Hayward (1976 - 1976) Lecturer
  • "Visualizing Winchester: A Brand History Through Iconic Western Images", Journal of Historical Research in Marketing, Feb-2018
  • "A History of American Consumption: Threads of Meaning, Gender, and Resistance", Routledge - Academic publisher of books , Jan-2018
  • "Elephant Ivory and the Temporalities of Consumer Ethics", Journal of Consumer Ethics, Jan-2018
  • "Peruvian Antiquities and the Collecting of Cultural Goods", Markets, Globalization & Development Review, Dec-2017
  • "Early History and Distribution of Trade Ceramics in Southeast Asia", Journal of Historical Research in Marketing, Jun-2016
  • "Mythical Moments in Remington Brand History", Culture and Organization, Jan-2016
  • "Historical Research in Marketing: Literature, Knowledge, ans Disciplinary Status", Information and Culture: A Journal of History, Jan-2016
  • "Advertising at War: Business, Consumers, and Government in the 1940s", Journal of Macromarketing , Dec-2015
  • "Review of Marketing and Consumption in Modern Japan by Kazuo Usui", Journal of Macromarketing , Jun-2015
  • "The advertising of E. Remington & Sons: the creation of an iconic brand, 1854-1888", Journal of Historical Research in Marketing, Dec-2013
  • "Marketeando: Domesticating Marketing Education the Peruvian Way", Journal of Macromarketing , Jan-2013
  • "The Visual Politics of U.S. Gun Culture", Research in Consumer Behavior, Jan-2013
  • "Marketing Education and Acculturation in the Early 20th Century: Evidence from Polish Language Texts on Selling and Salesmanship", Journal of Historical Research in Marketing, Dec-2012
  • "Spectator Consumption Practices at the Roman Games", Journal of Historical Research in Marketing, Jun-2012
  • "Visual Data Sources for Marketing and Consumption History", Annual Macromarketing Conference , Jul-2018
  • "Male Compensatory Consumption in American History", Annual Macromarketing Conference , Jul-2018
  • "Visualizing Winchester: A Brand History Through Iconic Images", Historical Analysis and Research in Marketing , Jun-2017
  • "Consumption Communities in American Gun Culture", Consumer Culture Theorys (Annual Conference) , Tucson,AZ , Jul-2016
  • "Elephant Ivory: The Ethics of Consumption, Market Regulation, and Social Marketing Interventions", Annual Macromarketing Conference , Jul-2016
  • "Cannabis Marketing Systems and Social Change in the United States", Annual Macromarketing Conference , Chicago , Jun-2016
  • "The Peruvian Antiquities Market and the Ethics of Collecting", International Society on Markets and Development , Jun-2016
  • "The Macromarketing Field and Its Journal", Conference on Historical Analysis and Research in , Jan-2016
  • "Cannabis Marketing Systems: Some Relevant History", Marketing and Public Policy Conference , Jan-2016
  • "Winchester: The Making of a Heritage Brand and Its Consumer Communities", International Consumer Brand Relationships Conference , May-2015
  • "The Macromarketing Field and Its Journal", International Consumer Brand Relationships Conference , May-2015
  • "A History of Consumption in the United States", Conference on Historical Analysis and Research in , Jan-2015
  • "Consumer Culture Historiography: Lessons from the Work of Russell W. Belk", Consumer Culture Theorys (Annual Conference) , Helsinki, Finland , Jun-2014
  • "Mythical Moments in Remington Brand History", Myth and the Marketing: Proceedings of an Interdisciplinary Conference , Jun-2014
  • "Who is More Concerned With Marketing Ethics? A Study of Marketing and Non-Marketing Students", Marketing Educators' Teaching (Annual Conference) , Apr-2014
  • "Early History and Distribution of Trade Ceramics in Southeast Asia ", Biennial Conference on Historical Analysis , Jan-2013
  • "Trade Ceramics, the Antiquities Market, and the Preservation of Southeast Asia’s Cultural Heritage", International Society on Markets and Development , Casablanca, Morocco , May-2012
  • "Courtesy and Kindness: Social Marketing and Cultural Control in Singapore", Annual Macromarketing Conference , Jan-2012
  • "Early Brand Development in the U.S. Firearms Industry", Conference on Historical Analysis and Research in , Jan-2011
  • "The Visual Politics of U.S. Firearms Culture", MPPC Marketing and Public Policy (Annual Conference) , Jan-2011
  • "Thundersticks: Firearms and the Violent Transformation of Native America" , Journal of Macromarketing - Book and Media Reviewer , Jan-2018
  • "Consumer Equality: Race and the American Marketplace" , Consumption, Markets and Culture , Aug-2017
  • "Cannabis Marketing Systems and Public Policy in the United States" , University of South Wales , Jun-2017
  • "Visual Data Sources for Marketing History: A User’s Guide" , Doctoral Workshop on Historical Methods in Marketing Scholarship , May-2017
  • "The Macromarketing Field and Its Journal" , University of South Wales , Jul-2016
  • "A History of Consumption in the United States" , Companion to Marketing History , May-2016
  • "Associate Editor (History) and Editorial Policy Board" , Associate Editor (History) and Editorial Policy Board : Journal of Macromarketing , Jan-2016
  • "Policy Board" , Policy Board: Marketing Theory , Jan-2016
  • "Editorial Board" , Management & Organizational History , Jan-2016
  • "Editorial Advisory Board" , Journal of Historical Research in Marketing- , Jan-2016
  • "Reviewer- Marketing and Consumption in Modern Japan" , Journal of Macromarketing - Book and Media Reviewer , Jan-2015
  • "Editor" , Journal of Macromarketing - Editor , Jan-2015
  • "Editor" , Journal of Macromarketing - Editor , Jan-2014
  • "Russell W. Belk: Consumer Historian -in Legends in Consumer Behavior: Russell W. Belk" , Sage Publications, Inc. , Jan-2014
  • "The Visual Politics of U.S. Gun Culture" , Research in Consumer Behavior. , Jan-2013
  • "Advertising at War: Business, Consumers, and Government in the 1940s" , Journal of Macromarketing - Book and Media Reviewer , Jan-2013
  • "Editor" , Journal of Macromarketing - Editor , Jan-2013
  • "Macromarketing and Anti-Consumption Research: Making Disciplinary Connections" , International Centre for Anti-Consumption Research , Jun-2012
  • "Sita Sings the Blues by Nina Paley" , Journal of Macromarketing - Editor , Jan-2012
  • "Courtesy and Kindness: Social Marketing and Cultural Control in Singapore" , Macromarketing Scociety at Friei University, Berli , Jan-2012
  • "Sita Sings the Blues" , Journal of Macromarketing - Book and Media Reviewer , Jan-2012
  • "Editor" , Journal of Macromarketing - Editor , Jan-2012
  • "Macromsrketing, Ethics, and Social Responsibility Works by Shelby D. Hunt" , Sage Publications, Inc. , Jan-2011
  • "The German-American International Business Workshop , Long Beach Business Journal , Aug-2014
  • "Immigration Consultant" (Dec-2013) , Eng & Nishimura, Paparelli & Partners LLP, Peng & Weber, and Jesse G. Quinsaat
  • "Immigration Consultant" (Dec-2012) , Eng & Nishimura, Paparelli & Partners LLP, Peng & Weber, and Jesse G. Quinsaat
© 2020 College of Business (COB), California State University Long Beach (CSULB).
Updated: December 10 2019 [witko]