Tianjiao Qiu

Tianjiao Qiu

Professor, Marketing (MKTG)
Email: tianjiao.qiu@csulb.edu
Campus Phone: 562.985.4821
Office: COB-349 (Hours)

Dr. Tianjiao Qiu is Professor of Marketing at California State University, Long Beach. She received her Doctoral degree in Marketing from the University of Illinois at Urbana-Champaign. She has previously taught at Zhejiang University in China. She has published in the Industrial Marketing Management, Journal of Global Marketing, Journal of Developmental Entrepreneurship, Journal of International Marketing, Journal of Marketing Management, European Journal of Marketing and the Journal of Product Innovation of Management.

Marketing Management, Business to Business Marketing and International Business

Business to Business Marketing Management, International Marketing Strategy, Entrepreneurship Management

  • PhD, University of Illinois at Urbana-Champaign, 2007
    Major/Concentration: Marketing
  • Master, University of Illinois at Urbana-Champaign, 2002
    Major/Concentration: Education (Education Psychology)
  • Bachelor, Zhejiang University- China, 1994
    Major/Concentration: English
    Academic
  • CSULB (2018 - Present) Professor
  • CSULB (2013 - 2018) Associate Professor
  • CSULB (2007 - 2013) Assistant Professor
  • Zhejiang University (1994 - 2000) Lecturer
  • "Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects", Industrial Marketing Management , Feb-2018
  • "Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms", Journal of Global Marketing , Jan-2018
  • "Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups", Journal of Developmental Entrepreneurship , Jan-2018
  • "Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships", Journal of Marketing Management , Jan-2018
  • "Macroeconomic Environment and Globalization on Support of Women Entrepreneurship", Journal of Business Diversity, Jan-2017
  • "Product Diversification and Market Value of Large International Firms: A Macro-environmental Perspective (Published", Journal of International Marketing , Jan-2014
  • "The Relationship between Dispositional Positive Affect and Team Performance: An Emprirical Study", Journal of Business and Management , Jan-2014
  • "Managing Boundary-Spanning Marketing Activities for Supply-Chain Efficiency", Journal of Marketing Management , Jan-2012
  • "The Effect of Interpersonal Counterproductive Workplace Behaviors on the Performance of New Product Development Teams", American Journal of Management, Jan-2012
  • "Customer Trustworthiness on Supplier Long-term Orientation in Supplier-Customer Relationships", Academy of Marketing Science (Annual Conference) , Porto, Portugal , Jun-2018
  • "Influence of Cultural Practices on Social Support of Women Entrepreneurs' Start-ups", President’s Commission for the Status of Women - Women's Research Colloquim , Long Beach, CA , Apr-2018
  • "Culture and Government Policies on International Market Entry", INFORMS Marketing Science , May-2017
  • "The Effect of Isomorphism and Learning on Market Performance of Global OEM Suppliers", INFORMS INTERNATIONAL , Jun-2016
  • "Conference", Academy of Marketing Science Conference , Jan-2016
  • "The Effect of Marketing Capability on Firm Operational Capability", INFORMS INTERNATIONAL , Jun-2015
  • "Product Diversification and Cultural Alignment on the Success of International Marketing Alliances", Academy of Marketing Science (Annual Conference) , Jan-2014
  • "The Effect of Business Segment Strategy and Culture Values on the Market Performance of International Companies ", Academy of Marketing Science (Annual Conference) , Jan-2013
  • "The Effects of Product Diversification and Globalizatioin on the Performance of Large International Firms ", American Marketing Association , Jan-2012
  • "The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams", Academy of Marketing Science (Annual Conference) , Jan-2011
  • "Performance Implications of Customer Relationships: A Compositional Approach", American Marketing Association , Jan-2011
  • "The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams", Academy of Marketing Science (Annual Conference) , Jan-2011
  • "Performance Implications of Asymmetric Supplier-Customer Relationships" , Jinan University , Dec-2017
  • "Reviewer" , Academy of Marketing Science Conference , Jan-2017
  • "Reviewer" , AMA Winter Marketing Educators Conference , Jan-2017
  • "Editorial Board Member" , Austin Journal of Business Administration , Jan-2017
  • "Reviewer" , Academy of Marketing Science Conference , Jan-2016
  • "Reviewer" , AMA Summer Marketing Educators’ Conference , Jan-2015
  • "Reviewer" , AMA Winter Marketing Educators Conference , Jan-2014
  • "Reviewer" , AMA Summer Marketing Educators’ Conference , Jan-2014
  • "Reviewer" , AMA Winter Marketing Educators Conference , Jan-2013
  • "Reviewer" , AMA Summer Marketing Educators’ Conference , Jan-2013
  • "Reviewer" , Western Decision Sciences Institute (Reviewer) , Jan-2013
  • "The Effects of Product Diversification and Globalization on the Performance of Large International Firms" , CBA Research Colloquia , Jan-2012
  • "Reviewer" , AMA Winter Marketing Educators Conference , Jan-2012
  • "Reviewer" , AMA Summer Marketing Educators’ Conference , Jan-2012
  • "Reviewer" , Academy of Marketing Science Conference , Jan-2012
© 2020 College of Business (COB), California State University Long Beach (CSULB).
Updated: August 03 2020 [tqiu]