Sam Min

Sam Min

Professor, Marketing (MKTG)
Email: sam.min@csulb.edu
Campus Phone: 562.985.7129
Office: COB-356 (Hours)
Google Scholar Page

Chair and Full Professor of Marketing. My expertise is in Marketing Strategies. I have published research papers in top journals, including Journal of Marketing, Journal of Marketing Research, Journal of Product Innovation Management, and Journal of Management.

Marketing Strategies, New Products/ New Services, International Business, Entrepreneurial Marketing, Sustainability and Innovation

New Market Entry Motivations, Business Model Innovation, Retention and Acquisition Cost Advantages in Wireless Communication Industry, Sustainability and Innovation, CSR

  • PhD, Purdue University, 2001
    Major/Concentration: Marketing
  • Master, Korea University, 1992
    Major/Concentration: Organizational Behavior
  • Bachelor, Korea University, 1990
    Major/Concentration: Business Administration
    Academic
  • California State University, Long Beach (2016 - Present) Executive Director, CBA Marketing Business Center
  • California State University, Long Beach (2014 - Present) Chair of Marketing Department
  • California State University, Long Beach (2013 - Present) Professor
  • Learning & Innovation (2010 - 2014) Chief Academic Officer
  • California State University, Long Beach (2010 - 2011) Assistant Chair of Marketing
  • Korea University (2007 - 2008) Visiting Professor
  • California State University, Long Beach (2007 - 2013) Associate Professor
  • California State University, Long Beach (2001 - 2007) Assistant Professor
  • Purdue University (1997 - 2000) Lecturer
  • Professional
  • Smart Whale Control, LLC (2015 - Present) Founder and Advisor
  • Eneridge, Corp. (2014 - Present) Founder and Advisor
  • "The Impact of Market Size on New Market Entry: A Contingency Approach", European Journal of Marketing , Jan-2017
  • "Strategic Marketing Capability: Mobilizing Technological Resources for New Product Advantage", Journal of Business Research , Feb-2016
  • "Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets", Journal of Marketing Research, Jan-2016
  • "Why Do Firms Enter a New Product-Market? A Two dimensional Framework for Market entry Motivation and Behavior", Journal of Product Innovation Management , Jan-2015
  • "Business Model Innovation Performance: When Does Adding a New Business Model Benefit an Incumbent", Strategic Entrepreneurship Journal, Jan-2015
  • "Incentive Pay for Team Selling: A Model with Propositions", Global Journal of Management and Business Research, Jan-2014
  • "Impact of Industry Incumbency and Product Newness on Pioneer Leadtime", Journal of Management , Jan-2012
  • "Hydrogen Economy Outlook 2019", Korean American Energy Association (KAEA) Energy Symposium , Buena Park, CA , Jun-2019
  • "Overcoming Misaligned Interests of Franchiser and its Franchisees", Marketing Science Conference , Rome, Italy , Jun-2019
  • "Business Models of Energy Storage System (ESS)", Korea ESS Studies , Feb-2015
  • "ESS Market Development and ESS Procurement in Korea", Energy Storage Association , Jan-2015
  • "When Does Adding a New Business Model Benefit an Incumbent?", Strategic Entrepreneurship Journal(presentation) , Nov-2013
  • "Competitive Imitation Strategy for New Product-Market Success", PDMA Product Innovation Management Conference , Jan-2013
  • "Why Firms Practice Corporate Social Responsibility (CSR); The Roles of Institutional Orientation and Financial Resources for CSR Practices", CBA Research Colloquia , Jan-2012
  • "Founder and Advisor" (Dec-2017) , Smart Whale Control, LLC Buena Park, CA
  • "Founder and Advisor" (Dec-2017) , Eneridge, Corp Buena Park, CA
  • "President" (Dec-2017) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2017) , The Center for Business as Mission
  • "Harvard Business Case Workshop" (Mar-2017) , Case Workshop Harvard Business Houston
  • "Founder and Advisor" (Dec-2016) , Smart Whale Control, LLC Buena Park, CA
  • "Founder and Advisor" (Dec-2016) , Eneridge, Corp Buena Park, CA
  • "President" (Dec-2016) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2016) , The Center for Business as Mission
  • "Founder and Advisor" (Dec-2015) , Smart Whale Control, LLC Buena Park, CA
  • "Founder and Advisor" (Dec-2015) , Eneridge, Corp Buena Park, CA
  • "President" (Dec-2015) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2015) , The Center for Business as Mission
  • "Founder and Advisor" (Dec-2014) , Eneridge, Corp Buena Park, CA
  • "Advisor to Chief Academic Officer" (Dec-2014) , Learning & Innovation Newport Beach, California
  • "President" (Dec-2014) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2014) , The Center for Business as Mission
  • "Advisor to Chief Academic Officer" (Dec-2013) , Learning & Innovation Newport Beach, California
  • "President" (Dec-2013) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2013) , The Center for Business as Mission
  • "Advisor to Chief Academic Officer" (Dec-2012) , Learning & Innovation Newport Beach, California
  • "President" (Dec-2012) , Global Korea Foundation Seoul, Korea
  • "Advisory Board Member" (Dec-2012) , The Center for Business as Mission
© 2020 College of Business (COB), California State University Long Beach (CSULB).
Updated: December 10 2019 [smin2]