Pamela Miles Homer

Professor, Marketing (MKTG)
Email: pamelamiles.homer@csulb.edu
Campus Phone: 562.985.4173
Office: COB-348 (Hours)
Faculty Website
Google Scholar Page
ORCID

Pamela Miles Homer is Professor of Marketing. She received the 2011 Academic Affairs Award for Outstanding Faculty Mentor for Student Engagement in Research, Scholarly and Creative Activity for her work with CBA Honors students. Her research includes various advertising, consumer behavior, and branding topics, along with methodology-oriented publications. For a complete profession vita, please go to http://web.csulb.edu/~pamela/.

Advertising, Consumer Behavior, Principles of Marketing, Research Methods

Consumer Behavior, Information Processing, Advertising Effectiveness, Research Methodology, Structural Equation Models, Branding, Prosocial Behavior.

  • Doctor of Philosophy (Ph.D.), University of Oregon, 1986
    Major/Concentration: Marketing, Minors: Quantitative Sciences, Psychology
  • Master of Business Administration (M.B.A.), University of Colorado, 1976
    Major/Concentration: Management and Organization
  • Master of Arts, University of Colorado, 1974
    Major/Concentration: Guidance and Counseling
  • Bachelor of Arts (B.A.), Michigan State University, 1972
    Major/Concentration: Mathematics, Minors: Art and Education (Secondary Teaching Certificate)
    Academic
  • CBA Honors Program, California State University, Long Beach (2003 - 2011) Director
  • CBA, California State University, Long Beach (1995 - Present) Professor
  • CBA, California State University, Long Beach (1991 - 1995) Associate Professor
  • Department of Advertising, University of Texas at Austin (1986 - 1991) Assistant Professor
  • "Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link", Advances in Consumer Research (Proceedings) , Jul-2019
  • "Lay Theories and Consumer Perceptions of Dietary Supplements", Journal of Consumer Behaviour, Jul-2019
  • "The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy", Journal of Consumer Marketing , Jan-2018
  • "Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms", Journal of Global Marketing , Jan-2018
  • "Understanding the Power of Hope and Empathy in Healthcare Marketing", Journal of Consumer Marketing , Jan-2017
  • "Do Opposites Attract? Understanding Opposition in Promotion", Journal of Business Research , Jan-2012
  • "Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link", Association for Consumer Research Conference , Oct-2019
  • "The Impact of Ad Color on Brand Image Beliefs: The Role of Cognitive Factors," Special Session ("Visual Advertising: Paths to Persuasion", Society of Consumer Psychology (Annual Conference) , Jan-2011
  • "A Labor of LOV,” Submission to PsycShorts Video Competition" , American Psychological Association , Mar-2019
© 2020 College of Business (COB), California State University Long Beach (CSULB).
Updated: December 10 2019 [pamela]