Eunho Park

Eunho Park

Assistant Professor, Marketing (MKTG)
Email: eunho.park@csulb.edu
Campus Phone: 562.985.7527
Office: COB-340 (Hours)

Marketing Research, Marketing Analytics, Digital Marketing, Social Media Marketing, Marketing Strategy

Online Communities, Digital Marketing, Healthcare/Healthcare Marketing

  • Doctor of Philosophy (Ph.D), Mays Business School, Texas A&M University, 2018
    Major/Concentration: Marketing
  • Master of Science, Seoul National University, 2012
    Major/Concentration: Management Information Systems
  • Bachelor of Science (B.S.), Korea Advanced Institute of Science and Technology, 2010
    Major/Concentration: Management Science
    Academic
  • Texas A&M University (2017 - 2018) Instructor
  • Texas A&M University (2013 - 2018) Research Assistant
  • "Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics", Journal of Marketing , Jan-2018
  • "Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data", Journal of Interactive Marketing , Jan-2016
  • "Online Game Design, User Engagement, and Purchase Behavior", INFORMS Marketing Science , Jun-2019
  • "Betting Online or Mobile: The Effects of Gambling Policy Change on User Cross-Channel Gaming Behaviour", INFORMS Marketing Science , Los Angeles, CA , Jun-2017
  • "Share Your Health Information and Help Me Save Your Life: Effects of HIE Use on Healthcare Outcomes – An Empirical Investigation", Decision Sciences Institute DSI (Annual Meeting) , Austin, Texas , Nov-2016
  • "Share Your Health Information and Help Me Save Your Life: Effects of HIE Use on Healthcare Outcomes – An Empirical Investigation", INFORMS (Annual Meeting) , Nashville, TN , Nov-2016
  • "Social Customer Service: Crowd-sourcing Answers in Online Communities", Theory and Practice in Marketing Conference , Houston, TX , May-2016
  • "Exploring the Drivers of Success of Mobile Apps", POMS Annual Conference , Orlando, Florida , May-2016
  • "The Effect of Social Contagion on Users’ Purchase Behavior in an Online Community", INFORMS Marketing Science , Baltimore, MD , Jun-2015
  • "Ad-hoc Reviewer" , Journal of Marketing Management - Other , Jan-2020
  • "Ad-hoc Reviewer" , Journal of Marketing - Other , Jan-2018
© 2020 College of Business (COB), California State University Long Beach (CSULB).
Updated: August 03 2020 [eunho.park]