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Addiction Expert To Visit Campus

Published: March 1, 2016

Addiction expert Victor J. DeNoble will visit campus on Wednesday, March 16, to present a workshop and lecture addressing the topic.

For faculty and staff, DeNoble will hold a workshop titled “Drug Addiction – It’s All in Your Brain” in the Barrett Athletic Center, from 10 a.m. to noon. DeNoble will cover groundbreaking discoveries about the brain which have revolutionized the understanding of drug addiction. The workshop will review those discoveries and provide information about the science of the disease including the many harmful consequences of drug abuse. In addition, the neuroanatomical and neurochemical mechanisms of drug addiction and how the most frequently used addictive drugs produce changes the brain is discussed.

From 4-6 p.m., in the Anatol Center, DeNoble will give a tobacco presentation titled “Inside the Darkside”, where he’ll give his insider’s view into the tobacco industry’s suppression of nicotine addiction research. DeNoble uses his own laboratory experience within the Philip Morris Tobacco Research Center as a backdrop to pull together the science, history and biology of nicotine addiction in a way that is both educational and entertaining. The lecture is open to all.

DeNoble received his doctorate degree in 1976 in experimental psychology from Adelphi University in Garden City, N.Y., and has performed postdoctoral fellowships at the National Institute of Alcohol and Alcohol Abuse at Downstate Medical Center in Brooklyn and the National institute of Drug Abuse at the University of Minnesota. In addition, DeNoble has worked in drug discovery for DuPont Merck Pharmaceutical Company and Ayerst Research Laboratories specializing in the area of central nervous system diseases.

In 1994, after the U.S. Congress released him from a confidentiality agreement with Philip Morris, DeNoble became the first “whistleblower” to begin speaking out against the tobacco industry. His research showed that nicotine has addictive properties similar to other drugs of addiction. His congressional testimony was the cornerstone for sweeping changes in public policy regarding tobacco use, the national tobacco settlement and the events leading up to President Obama’s signing into law the Family Smoking Prevention and Tobacco Control Act in 2009.

Victor DeNoble
Victor DeNoble

He served as a key witness in the federal government’s case against the industry and has testified before Congress, the Food and Drug Administration and former Vice President Al Gore’s Tobacco Settlement Committee. He has been featured on several television shows such as “60 Minutes,” “Dateline NBC” and “This Week with David Brinkley”. He is also the subject of the film documentary “Addiction Incorporated” that was released in 2011.

For additional information or to RSVP, contact Jennifer Layno in Student Health Services by Monday, March 14.

–Shayne Schroeder