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Option in Marketing (120 units)

This option establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

CBA students with the Marketing option will need to take minimum 12 units of Marketing courses at CSULB.


1. Nine units selected from the following courses:

  • MKTG 310, MKTG 330, MKTG 350, MKTG 405, MKTG 410, MKTG 420, MKTG 430, MKTG 437, MKTG 465, MKTG 475, MKTG 480, MKTG 481, MKTG 492; CBA 493 (subject to approval of the Department Chair).

2. Take the following courses:

  • MKTG 470 Marketing Research (3)
    Prerequisites: MKTG 300; IS 301, IS 310.
  • MKTG 490 Consumer Behavior (3)
    Prerequisites: MKTG 300, IS 301.
  • MKTG 494 Marketing Management (3)
    Prerequisites: MKTG 300, IS 301; senior marketing majors or consent of instructor.

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