Courses - MKTG Graduate Level
500. Marketing Concepts (3)
Prerequisite: Graduate business standing.
Overview of the decision process in marketing. Consideration of functional areas and their interaction with the total operations of the firm. Introduction to the development of marketing strategy and planning.
Letter grade only (A-F).
615. Marketing Management (3)
Prerequisites: Graduate business standing, basic Accounting, basic Finance, basic Statistics, Intermediate Microeconomics.
Decision process in marketing, functional areas and interaction with the total operations of the firm. Solving of practical, domestic and international, profit- and non-profit-oriented marketing problems. Sophisticated strategic and tactical, qualitative and quantitative case analysis, simulation, and discussion. Marketing principles and technologies.
Letter grade only (A-F).
661. Seminar in Marketing Policies (3)
Prerequisites: Graduate business standing, MKTG 500.
Solving practical, profit-oriented problems in marketing. Sophisticated case analysis and discussion. Application of marketing principles and technologies, including information systems, databases, behavioral theories, and management techniques.
Letter grade only (A-F).
663. Seminar in Social and Digital Media Marketing (3)
Prerequisites: Graduate business standing, MKTG 500.
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.
Letter grade only (A-F).
665. Seminar in Marketing Research (3)
Prerequisites: Graduate business standing, MKTG 500, and IS 601.
The role of research in the solution of marketing problems. Research methods in collecting, analyzing, and interpreting information for business use. Survey and experimental approaches included. Case studies and/or class projects required.
Letter grade only (A-F).
666. Seminar in International Marketing (3)
Prerequisites: Graduate business standing, MKTG 500.
The study of global marketing theory and practice. Analysis of cultural foundations, foreign entry, local marketing, and global marketing management. Emphasis on cross-cultural differences in consumer behavior, importance of emerging markets, and public policy issues.
Letter grade only (A-F).
667. Marketing and Sustainability
Prerequisite: Graduate standing and consent of instructor.
Topics in sustainability and marketing. Integration of profit, environment and society into marketing decision-making. Analysis and development of sustainable business situations and alternatives. Learn to develop realistic and feasible sustainable marketing strategies.
Letter grade only (A-F).
668. Seminar in Consumer Behavior (3)
Prerequisites: Graduate business standing, MKTG 500.
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.
Letter grade only (A-F).
669. Seminar in Strategic Planning (3)
Prerequisites: Graduate business standing, MKTG 661.
The role and use of marketing research and information systems as the basis for development and implementation of marketing strategy. Case studies and/or class projects required.
Letter grade only (A-F).
675. Seminar in Marketing Analytics (3)
Prerequisite: IS 601.
Marketing Analytics is a scientific approach that connects customer data and competitive information to drive strategic decision making in modern enterprises. The course explores customer data analysis techniques and their theoretical foundations that are applied to real world business problems. The ethical implications related to collecting and utilizing customer data are examined.
Letter grade only (A-F).
695. Selected Topics in Marketing (3)
Prerequisites: Graduate business standing and consent of instructor.
Letter grade only (A-F). May be repeated to a maximum of 6 units with different topics. Topics announced in the Schedule of Classes.
697. Directed Studies (1-3)
Prerequisites: Graduate business standing, consent of instructor and department chair.
Individual study under the direction of the faculty.
Letter grade only (A-F).
