Spring 2023

Class offerings as of: JANUARY 28, 2023

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0239281,15,27LECMW12:30-1:45PMCOB-139Nguyen HClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0334641,15,27LECMW2-3:15PMCOB-139Soni PClass instruction is: Hybrid (Face to Face & Online).
Face-to-Face and Online Synchronous classes; Face-to-Face Exams
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
03MW2-3:15PMONLINE-ONLYStaffadditional meeting detail
0545991,15,27LECTuTh7-8:15PMCOB-139Lau RClass instruction is: Hybrid (Face to Face & Online).
Online synchronous and F2F exams
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
05TuTh7-8:15PMONLINE-ONLYKang Cadditional meeting detail
0667371,15,27LECTuTh11-12:15PMCOB-140AMin SClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0773491,15,27LECF10-12:45PMCOB-140AYang BClass instruction is: Hybrid (Face to Face & Online).
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
07F10-12:45PMONLINE-ONLYStaffadditional meeting detail
088983309,1,15,27LECTh11-12:15PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
08NANAONLINE-ONLYStaffadditional meeting detail

MKTG 310 - RETAIL CONCEPTS-POLICIES

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0151661,15,27LECM2-4:45PMCOB-139AKowsari AClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0146561,15,27LECTuTh2-3:15PM
Seats available
COB-139AMoisio RClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0199801,27LECTh4-6:45PMCOB-235Min SClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0211017311,1,15,27SEMTu4-6:45PM
Seats available
COB-235O'Brien DClass instruction is: Hybrid (Face to Face & Online).
Meet in-person every other week; Face-to-Face exams
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
02Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 420 - SALES MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0173461,15,27SEMTuTh12:30-1:45PMCOB-228Worthington NClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0115191,15,27SEMTuTh12:30-1:45PM
Seats available
COB-217O'Brien DClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0144751,15,27SEMTuTh12:30-1:45PMCOB-112Biegel MClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0252061,15,27SEMMW9:30-10:45AMCOB-236Stickney KClass instruction is: Face to Face - On Campus.
0358701,15,27SEMTuTh2-3:15PMCOB-112Biegel MClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0511018311,1,15,27SEMTh7-9:45PMCOB-240Stickney KClass instruction is: Hybrid (Face to Face & Online).
05Th7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0163091,15,27SEMMW12:30-1:45PMHC-122Miller KClass instruction is: Face to Face - On Campus.

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
028984309,1,15,27LECTh9:30-10:45AMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYStaffadditional meeting detail

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0142131,15,17,27SEMTuTh12:30-1:45PMCOB-237AFlexo SClass instruction is: Face to Face - On Campus.
0263101,15,27SEMTuTh2-3:15PMCOB-237AFlexo SClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0365071,15,27,306SEMTu5-7:45PMONLINE-ONLYPark EClass instruction is: Synch. Online - Meet Times.
0473511,15,27,306SEMF12-2:45PM
Seats available
ONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
057467306,1,15,27SEMMW12:30-1:45PMONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0152051,15,27SEMMW2-3:15PMCOB-237BHahn MClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0133651,15,27SEMMW11-12:15PM
Seats available
COB-236Siddiqi FClass instruction is: Hybrid (Face to Face & Online).
Online synchronous, F2F exams
01MW11-12:15PMONLINE-ONLYStaffadditional meeting detail
0240481,15,27SEMTuTh9:30-10:45AMCOB-240Siddiqi FClass instruction is: Face to Face - On Campus.
Some seats have been reserved for enrollment management. Additional seats may become available after January 12, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0147891,15,27SEMMW11-12:15PMCOB-228Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 487 - DIGITAL MARKETING AND MEDIA II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
019789SEMMW11-12:15PM
Seats available
COB-237AFlexo SClass instruction is: Face to Face - On Campus.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0133821,15,27LECTuTh9:30-10:45AMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0240111,15,27LECMW12:30-1:45PMCOB-230Flexo SClass instruction is: Face to Face - On Campus.
0354811,15,27LECMW9:30-10:45AMCOB-230Flexo SClass instruction is: Face to Face - On Campus.
0455171,15,27LECTuTh11-12:15PMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0573471,15,27LECTu4-6:45PMCOB-114Ricards ZClass instruction is: Hybrid (Face to Face & Online).
Synchronous classes; F2F exams
05Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 494 - MARKETING MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0133641,15,27SEMMW11-12:15PMCOB-227Nguyen HClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.
0233811,15,27SEMTuTh12:30-1:45PMCOB-230Siddiqi FClass instruction is: Face to Face - On Campus.
0355161,15,27SEMMW2-3:15PMCOB-230Nguyen HClass instruction is: Face to Face - On Campus.
04722327SEMTh7-9:45PMCOB-228Baez SClass instruction is: Hybrid (Face to Face & Online).
Prerequisite and/or co-requisite - see University Catalog.
For specific majors only - inquire department office.
Online synchronous classes; F2F exams
04Th7-9:45PMONLINE-ONLYStaffadditional meeting detail
05734815,27SEMTuTh2-3:15PMCOB-230Siddiqi FClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0174911,15SEMM7-9:45PM
Seats available
COB-113Baez SClass instruction is: Hybrid (Face to Face & Online).
01M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0137791,15,27SEMM7-9:45PM
Seats available
COB-230Lee SClass instruction is: Face to Face - On Campus.

MKTG 677 - ADVANCED MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
017155SEMW7-9:45PM
Seats available
COB-230Park EClass instruction is: Hybrid (Face to Face & Online).
01W7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 680 - SOCIAL/DIGITAL MEDIA ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
018404SEMTh6-8:45PM
Seats available
COB-230Yang BClass instruction is: Hybrid (Face to Face & Online).
01Th6-8:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 690 - STRAT & ANALYT FOR NEW PRODUCT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
018408SEMTu7-9:45PM
Seats available
COB-229Min SClass instruction is: Face to Face - On Campus.

MKTG 695 - S TOPICS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0110039SEMM7-9:45PM
Seats available
COB-240Lee ADepartment Consent Required
Class instruction is: Hybrid (Face to Face & Online).
Machine Learning in Marketing
01M7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0176831SUPTBANACOB-337Martin IDepartment Consent Required
Class instruction is: Face to Face - On Campus.

MKTG 699 - CAPSTONE PROJECT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 01/28 05:02:19
LOCATIONINSTRUCTORCOMMENT
0111348305,1,15,46,27SEMNANA
Seats available
ONLINE-ONLYPark EClass instruction is: Asynch. Online-No Meet Times.

Session: Jan 19 - Mar 10,2023 (8W1)

Session: Mar 13 - May 05,2023 (8W2)

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

17

Admission preference given to majors.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

305

Online Asynchronous Instruction: instructor and students participate at different times; no set schedule for face-to-face or synchronous online meetings; check course syllabus for details.

306

Online Synchronous Instruction: instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details. Camera use may be required for synchronous online courses. Students in need of appropriate technology resources should contact ATS-help@csulb.edu

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details. Camera use may be required for synchronous online courses. Student in need of appropriate technology resources should contact ATS-help@csulb.edu

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.