Yu Wang

Principles of marketing, Digital marketing & social media, Marketing research

• PhD, Ross School of Business, University of Michigan, Ann Arbor, 2007
  Major/Concentration: Marketing
• Master, University of Michigan, Ann Arbor, 2006
  Major/Concentration: Applied Economics
• Master, Shanghai Jiao Tong University, 2000
  Major/Concentration: Economics
• Bachelor, Shanghai Jiao Tong University, 1997
  Major/Concentration: Industrial Foreign Trade and Computer Science

Academic
• California State University, Long Beach (2020 - Present) Professor
• California State University, Long Beach (2020 - Present) Department Chair, Marketing
• California State University, Long Beach (2015 - 2020) Associate Professor
• The University of Texas at Dallas, Jindal School of Management (2007 - 2015) Assistant Professor

• "How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?", International Journal of Research in Marketing , Jan-2022
• "The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.", International Journal of Internet Marketing and Advertising, Jan-2021
• "Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles", Marketing Letters , Jul-2020
• "A Theoretical and Empirical Investigation of Feedback in Ideation Contests", Production and Operations Management , Feb-2020
• "Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?", Management Science, Jan-2018
• "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", Management Science, Jan-2013
• "Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market", Journal of The Academy of Marketing Science , Jan-2013
• "Enticing for Me but Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?", Journal of Consumer Psychology , Jan-2012
• "The Relationship between Top Trading Cycles Mechanism and Top Trading Cycles and Chains Mechanism", Journal of Economic Theory JET, Jan-2007
• "Timeshare Exchange Mechanisms", Management Science, Jan-2006

• "Participant", AACSB Global Diversity and Inclusion Conference , Dec-2021
• "How Does Regulatory Monitoring of Cause Marketing Affect Firm Behavior and Donations to Charity?”", INFORMS Marketing Science , Jun-2021
• "Feedback in Ideation Contests", INFORMS Marketing Science , University of Roma Tre , Jun-2019
• "Fundraising Design & Cause Related Marketing", Triennial Invitational Choice Symposium , Cambridge MD , May-2019
• "The Role of Regulatory Disclosure in Cause Marketing", International Research Meeting in Business and Management , Nice, France , Jul-2018
• "The Role of Regulatory Disclosure in Cause Marketing", Behavioral Industrial Organization & Marketing Symposium , Ann Arbor , May-2018
• "The Role of Regulatory Disclosure in Cause Marketing", INFORMS Marketing Science , Jun-2017
• "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?", Behavioral Industrial Organization & Marketing Symposium , Aug-2016
• "Building Trust and Cooperation: The Role of Repeated Interactions", INFORMS Marketing Science , Jul-2016
• "Evolution of Trust under Information Sharing, Advice Provision and Delegation", INFORMS (Annual Meeting) , Nov-2014
• "Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?", INFORMS Marketing Science , Jan-2014
• "Tiers in One-Sided Matching Markets: Theory and Experimental Investigation", INFORMS Marketing Science , Jul-2012
• "Cause Marketing as Commercial Co-Venture: How Do Disparate State Laws Affect Donation to Charities?", INFORMS (Annual Meeting) , Jan-2012

• "Ad hoc reviewer", International Journal of Research in Marketing Reviewer, Dec-2023
• "Ad hoc reviewer", Asian Pacific Journal of Business , Dec-2023
• "Ad hoc reviewer", Journal of Marketing Research , Dec-2023
• "Ad hoc reviewer", Management Science , Dec-2023
• "Ad hoc reviewer", Marketing letters , Dec-2023
• "Ad hoc reviewer", Marketing Science , Dec-2023
• "Ad hoc reviewer", Production and Operations Management , Dec-2023

• "Harvard Business Case Workshop" (Aug-2016) , Case Workshop Harvard Business Portland

• "Publications and Presentations", 2015, Mission Alignment Impact
• "Student Impact", 2015, Bachelor’s/Master’s Level Education Impact
• "Journal Publications and Review", 2006, Academic Impact