
Sam Min
Professor, Marketing (MKTG)Email: sam.min@csulb.edu
Campus Phone: 562.985.4769
Office: COB-356 (Hours)
Google Scholar Page
Chair and Full Professor of Marketing. My expertise is in Marketing Strategies. I have published research papers in top journals, including Journal of Marketing, Journal of Marketing Research, Journal of Product Innovation Management, and Journal of Management.
Marketing Strategies, New Products/ New Services, International Business, Entrepreneurial Marketing, Sustainability and Innovation
New Market Entry Motivations, Business Model Innovation, Retention and Acquisition Cost Advantages in Wireless Communication Industry, Sustainability and Innovation, CSR
- PhD, Purdue University, 2001
Major/Concentration: Marketing - Master, Korea University, 1992
Major/Concentration: Organizational Behavior - Bachelor, Korea University, 1990
Major/Concentration: Business Administration
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Academic
- California State University, Long Beach (2016 - Present) Executive Director, CBA Marketing Business Center
- California State University, Long Beach (2014 - Present) Chair of Marketing Department
- California State University, Long Beach (2013 - Present) Professor
- Learning & Innovation (2010 - 2014) Chief Academic Officer
- California State University, Long Beach (2010 - 2011) Assistant Chair of Marketing
- Korea University (2007 - 2008) Visiting Professor
- California State University, Long Beach (2007 - 2013) Associate Professor
- California State University, Long Beach (2001 - 2007) Assistant Professor
- Purdue University (1997 - 2000) Lecturer Professional
- Smart Whale Control, LLC (2015 - Present) Founder and Advisor
- Eneridge, Corp. (2014 - Present) Founder and Advisor
- "Terminating Franchisees: Does It Improve Franchisor Performance?", Journal of Management , May-2022
- "Competitive Imitation Strategy for New Product-market Success", Australasian Marketing Journal, Oct-2021
- "CSR-enhancing Factors for Business vs. Public Stakeholders: Evidence from Hong Kong", Journal of Asian Business Studies, Dec-2020
- "The Impact of Market Size on New Market Entry: A Contingency Approach", European Journal of Marketing , Jan-2017
- "Strategic Marketing Capability: Mobilizing Technological Resources for New Product Advantage", Journal of Business Research , Feb-2016
- "Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets", Journal of Marketing Research, Jan-2016
- "Why Do Firms Enter a New Product-Market? A Two dimensional Framework for Market entry Motivation and Behavior", Journal of Product Innovation Management , Jan-2015
- "Business Model Innovation Performance: When Does Adding a New Business Model Benefit an Incumbent", Strategic Entrepreneurship Journal, Jan-2015
- "Incentive Pay for Team Selling: A Model with Propositions", Global Journal of Management and Business Research, Jan-2014
- "Impact of Industry Incumbency and Product Newness on Pioneer Leadtime", Journal of Management , Jan-2012
- "Hydrogen Economy Outlook 2019", Korean American Energy Association (KAEA) Energy Symposium , Buena Park, CA , Jun-2019
- "Overcoming Misaligned Interests of Franchiser and its Franchisees", Marketing Science Conference , Rome, Italy , Jun-2019
- "Business Models of Energy Storage System (ESS)", Korea ESS Studies , Feb-2015
- "ESS Market Development and ESS Procurement in Korea", Energy Storage Association , Jan-2015
- "When Does Adding a New Business Model Benefit an Incumbent?", Strategic Entrepreneurship Journal(presentation) , Nov-2013
- "Competitive Imitation Strategy for New Product-Market Success", PDMA Product Innovation Management Conference , Jan-2013
- "Why Firms Practice Corporate Social Responsibility (CSR); The Roles of Institutional Orientation and Financial Resources for CSR Practices", Research Colloquia College of Business , Jan-2012
- "Founder and Advisor" (Dec-2017) , Smart Whale Control, LLC Buena Park, CA
- "Advisory Board Member" (Dec-2017) , The Center for Business as Mission
- "Founder and Advisor" (Dec-2017) , Eneridge, Corp Buena Park, CA
- "President" (Dec-2017) , Global Korea Foundation Seoul, Korea
- "Harvard Business Case Workshop" (Mar-2017) , Case Workshop Harvard Business Houston
- "Advisory Board Member" (Dec-2016) , The Center for Business as Mission
- "Founder and Advisor" (Dec-2016) , Smart Whale Control, LLC Buena Park, CA
- "Founder and Advisor" (Dec-2016) , Eneridge, Corp Buena Park, CA
- "President" (Dec-2016) , Global Korea Foundation Seoul, Korea
- "Founder and Advisor" (Dec-2015) , Smart Whale Control, LLC Buena Park, CA
- "Advisory Board Member" (Dec-2015) , The Center for Business as Mission
- "President" (Dec-2015) , Global Korea Foundation Seoul, Korea
- "Founder and Advisor" (Dec-2015) , Eneridge, Corp Buena Park, CA
- "President" (Dec-2014) , Global Korea Foundation Seoul, Korea
- "Advisor to Chief Academic Officer" (Dec-2014) , Learning & Innovation Newport Beach, California
- "Advisory Board Member" (Dec-2014) , The Center for Business as Mission
- "Founder and Advisor" (Dec-2014) , Eneridge, Corp Buena Park, CA
- "President" (Dec-2013) , Global Korea Foundation Seoul, Korea
- "Advisor to Chief Academic Officer" (Dec-2013) , Learning & Innovation Newport Beach, California
- "Advisory Board Member" (Dec-2013) , The Center for Business as Mission
- "President" (Dec-2012) , Global Korea Foundation Seoul, Korea
- "Advisory Board Member" (Dec-2012) , The Center for Business as Mission
- "Advisor to Chief Academic Officer" (Dec-2012) , Learning & Innovation Newport Beach, California
- "Revamping the Undergraduate Marketing Program", 2015, Bachelor’s/Master’s Level Education Impact
- "Aligned to CBA Missions", 2014, Mission Alignment Impact
- "Marketing Students Recognized", 2013, Academic Impact
- "Academic Publications", 2012, Academic Impact
Updated: August 19 2022 [smin2]