Sam Min

Marketing Strategies, New Products/ New Services, International Business, Entrepreneurial Marketing, Sustainability and Innovation

• PhD, Purdue University, 2001
  Major/Concentration: Marketing
• Master, Korea University, 1992
  Major/Concentration: Organizational Behavior
• Bachelor, Korea University, 1990
  Major/Concentration: Business Administration

Academic
• California State University, Long Beach (2016 - Present) Executive Director, CBA Marketing Business Center
• California State University, Long Beach (2014 - Present) Chair of Marketing Department
• California State University, Long Beach (2013 - Present) Professor
• Learning & Innovation (2010 - 2014) Chief Academic Officer
• California State University, Long Beach (2010 - 2011) Assistant Chair of Marketing
• Korea University (2007 - 2008) Visiting Professor
• California State University, Long Beach (2007 - 2013) Associate Professor
• California State University, Long Beach (2001 - 2007) Assistant Professor
• Purdue University (1997 - 2000) Lecturer
Professional
• Smart Whale Control, LLC (2015 - Present) Founder and Advisor
• Eneridge, Corp. (2014 - Present) Founder and Advisor

• "Terminating Franchisees: Does It Improve Franchisor Performance?", Journal of Management , May-2022
• "Competitive Imitation Strategy for New Product-market Success", Australasian Marketing Journal, Oct-2021
• "CSR-enhancing Factors for Business vs. Public Stakeholders: Evidence from Hong Kong", Journal of Asian Business Studies, Dec-2020
• "The Impact of Market Size on New Market Entry: A Contingency Approach", European Journal of Marketing , Jan-2017
• "Strategic Marketing Capability: Mobilizing Technological Resources for New Product Advantage", Journal of Business Research , Feb-2016
• "Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets", Journal of Marketing Research, Jan-2016
• "Why Do Firms Enter a New Product-Market? A Two dimensional Framework for Market entry Motivation and Behavior", Journal of Product Innovation Management , Jan-2015
• "Business Model Innovation Performance: When Does Adding a New Business Model Benefit an Incumbent", Strategic Entrepreneurship Journal, Jan-2015
• "Incentive Pay for Team Selling: A Model with Propositions", Global Journal of Management and Business Research, Jan-2014
• "Impact of Industry Incumbency and Product Newness on Pioneer Leadtime", Journal of Management , Jan-2012

• "Hydrogen Economy Outlook 2019", Korean American Energy Association (KAEA) Energy Symposium , Buena Park, CA , Jun-2019
• "Overcoming Misaligned Interests of Franchiser and its Franchisees", Marketing Science Conference , Rome, Italy , Jun-2019
• "Business Models of Energy Storage System (ESS)", Korea ESS Studies , Feb-2015
• "ESS Market Development and ESS Procurement in Korea", Energy Storage Association , Jan-2015
• "When Does Adding a New Business Model Benefit an Incumbent?", Strategic Entrepreneurship Journal(presentation) , Nov-2013
• "Competitive Imitation Strategy for New Product-Market Success", PDMA Product Innovation Management Conference , Jan-2013
• "Why Firms Practice Corporate Social Responsibility (CSR); The Roles of Institutional Orientation and Financial Resources for CSR Practices", Research Colloquia College of Business , Jan-2012

• "Founder and Advisor" (Dec-2017) , Smart Whale Control, LLC Buena Park, CA
• "Advisory Board Member" (Dec-2017) , The Center for Business as Mission
• "Founder and Advisor" (Dec-2017) , Eneridge, Corp Buena Park, CA
• "President" (Dec-2017) , Global Korea Foundation Seoul, Korea
• "Harvard Business Case Workshop" (Mar-2017) , Case Workshop Harvard Business Houston
• "Advisory Board Member" (Dec-2016) , The Center for Business as Mission
• "Founder and Advisor" (Dec-2016) , Smart Whale Control, LLC Buena Park, CA
• "Founder and Advisor" (Dec-2016) , Eneridge, Corp Buena Park, CA
• "President" (Dec-2016) , Global Korea Foundation Seoul, Korea
• "Founder and Advisor" (Dec-2015) , Smart Whale Control, LLC Buena Park, CA
• "Advisory Board Member" (Dec-2015) , The Center for Business as Mission
• "President" (Dec-2015) , Global Korea Foundation Seoul, Korea
• "Founder and Advisor" (Dec-2015) , Eneridge, Corp Buena Park, CA
• "President" (Dec-2014) , Global Korea Foundation Seoul, Korea
• "Advisor to Chief Academic Officer" (Dec-2014) , Learning & Innovation Newport Beach, California
• "Advisory Board Member" (Dec-2014) , The Center for Business as Mission
• "Founder and Advisor" (Dec-2014) , Eneridge, Corp Buena Park, CA
• "President" (Dec-2013) , Global Korea Foundation Seoul, Korea
• "Advisor to Chief Academic Officer" (Dec-2013) , Learning & Innovation Newport Beach, California
• "Advisory Board Member" (Dec-2013) , The Center for Business as Mission
• "President" (Dec-2012) , Global Korea Foundation Seoul, Korea
• "Advisory Board Member" (Dec-2012) , The Center for Business as Mission
• "Advisor to Chief Academic Officer" (Dec-2012) , Learning & Innovation Newport Beach, California

• "Revamping the Undergraduate Marketing Program", 2015, Bachelor’s/Master’s Level Education Impact
• "Aligned to CBA Missions", 2014, Mission Alignment Impact
• "Marketing Students Recognized", 2013, Academic Impact
• "Academic Publications", 2012, Academic Impact