Risto Moisio

Professor, Marketing (MKTG)
Email: risto.moisio@csulb.edu
Campus Phone: 562.985.7089
Office: COB-351 (Hours)
Google Scholar Page

Associate professor of marketing specializing in consumer behavior. My research examines consumer behavior phenomena from the perspective of Consumer Culture Theory and has been published in some of the leading publications, including the Journal of Consumer Research, Journal of Consumer Culture, and Journal of Consumer Behavior.

Consumer Behavior, Marketing Research, Marketing Principles.

Consumer well-being; consumer self-presentation, gender; gift-giving.

  • PhD, University of Nebraska, 2006
    Major/Concentration: Marketing (Business Administration)
  • Master, University of Southern Denmark, 2001
    Major/Concentration: (Business Administration) Marketing
  • Bachelor, Satakunta Polytechnic, 1998
    Major/Concentration: (Business Administration) Marketing
  • "Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking", Psychology and Marketing , Dec-2022
  • "Processes of consumer socialization: study of single-father households", European Journal of Marketing , Jun-2021
  • "Managing the aftermath: Scapegoating as crisis communication strategy", Journal of Consumer Behaviour, Feb-2021
  • "Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks", European Journal of Marketing , Feb-2021
  • "Mancaves and Masculinity", Journal of Consumer Culture, Jan-2016
  • "Cultivating Hope", Journal of Consumer Culture, Nov-2015
  • "What are you dieting for? The role of lay theories in dieters' goal setting", Journal of Consumer Behaviour, Jan-2014
  • "Productive Consumption in the Class-Mediated Construction of Domestic Masculinity", Journal of Consumer Research , Jan-2013
  • "Masculine Servicescapes: Men's Identity Construction in Built Commercial Environments", Western Decision Science Institute (WDSI) Meeting , Waikoloa, HI , Apr-2022
  • "When Consumer Behavior Crosses the Maladaptive Line: The Role of Public Policy", Marketing and Public Policy Conference , Jan-2021
  • "Future Trends and Perspectives on Consumer Culture Theory", SC4 , Cal Poly Pomona , Oct-2019
  • "Facing the passage of time: Bodily aging and women’s identity work", Consumer Culture Theorys (Annual Conference) , Jan-2018
  • "Becoming a fighter: The emergence of modern martial masculinities", Markets, Culture, and Consumption Workshop, May-2016
  • "The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns", North American Advances in Consumer Research Conference, Oct-2015
  • "Mancaves and Masculinity", Markets, Culture, and Consumption Workshop, Jun-2014
  • "Mancaves and Masculinity", Consumer Culture Theorys (Annual Conference), Mar-2014
  • "All Wrinkled Are Not Equal: Identity Myths and Identity Threats in Facial Self-Care", Consumer Culture Theorys (Annual Conference), Jan-2013
  • "Lay Theories in Consumer Goal Setting: The Case of Weight Loss", Association for Consumer Research Conference (Conf.), Jan-2012
© 2023 College of Business (COB), California State University Long Beach (CSULB).
Updated: August 11 2023 [rmoisio]