Minhi (Mike) Hahn

Minhi (Mike) Hahn

Part Time Lecturer, Marketing (MKTG)
Email: minhi.hahn@csulb.edu
Campus Phone: 562.985.4256
Office: COB-341 (Hours)

  • Doctor of Philosophy (Ph.D.), Northwestern University, 1985
    Major/Concentration: Marketing
  • Master, KAIST, 1977
    Major/Concentration: Industrial Engineering
  • Bachelor of Science (B.S.), Seoul National University, 1975
    Major/Concentration: Business Administration

    Academic
  • College of Business, KAIST (2014 - 2013) Dean
  • KAIST (2012 - 2012) Associate Dean
  • Graduate School of Management, KAIST (1999 - 2003) Vice Dean

  • "The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products", Psychology and Marketing , Feb-2015

  • "Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers?", Journal of Business Research , Dec-2020
  • "Latent Class Random regret Minimization for Marketing Structure Analysis", Marketing Science Conference , Los Angeles, California , Jan-2017
  • "Random Regret Minimization Model: When to Use It For Consumer Decision Analysis", Marketing Science Conference , Shanghai , Jan-2016

  • "Independent Director of SK Innovations" (Dec-2018) , SK Innovation Korea
  • "Independent Director of SK Innovations" (Dec-2017) , SK Innovation Korea
  • "Independent Director of SK Innovations" (Dec-2016) , SK Innovation Korea
  • "Key note speaker" (Jan-2016) , Korean Management Science Conference Seoul, Korea
  • "Independent Director of SK Innovations" (Dec-2015) , SK Innovation
  • "Key note speaker" (Jan-2015) , Comparative Management Conference Kaoshung, Taiwan
© 2023 College of Business (COB), California State University Long Beach (CSULB).
Updated: November 17 2023 [hahn.minhi]