
Christine Kang
Assistant Professor, Marketing (MKTG)Email: christine.kang@csulb.edu
Campus Phone: 562.985.2089
Office: COB-353 (Hours)
Consumer Behavior, Marketing Research, Advertising and Promotion, Branding
Consumer Perceptions (including morality perceptions, visual perceptions, and time perceptions) and Their Effects on Consumer Decision-making
- PhD, Stephen M. Ross School of Business, University of Michigan, 2015
Major/Concentration: Business Administration - Marketing - Master, Stanford University, 2009
Major/Concentration: Statistics - Bachelor, Seoul National University, 2007
Major/Concentration: Business Administration
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Academic
- California State University Long Beach (2015 - Present) Assistant Professor
- Department of Psychology, University of Michigan, Ann Arbor (2013 - 2013) Graduate Student Instructor
- Ross School of Business, University of Michigan, Ann Arbor (2012 - 2013) Graduate Student Instructor
- Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Teaching Assistant
- Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Grading Assistant
- Grading Assistant (2008 - 2008) Grading Assistant
- College of Business Administration, Seoul National University (2006 - 2007) Teaching Assistant
- "The Presenter's Paradox in Customer Service Interactions", Journal of Business Research , Nov-2020
- "Fairness perception of ancillary fees: Industry differences and communication strategies", Journal of Retailing and Consumer Services, Jul-2020
- "When Saying Thank You can Backfire- The Effect of Gratitude Expression on W-O-M Intentions", Western Decision Science Institute (WDSI) Meeting , Waikoloa, HI , Apr-2022
- "The Effect of Gratitude Expression on Word-of-Mouth Intentions", Association for Consumer Research Conference (Conf.) , Paris, France , Oct-2020
- "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications", Society for Consumer Psychology , Huntington Beach, CA , Mar-2020
- "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications in Customer Service Interactions", Association for Consumer Research North American Conference , Atlanta, GA , Oct-2019
- "Donor Social Class Influences Appreciation of Donation", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
- "Calendar Framing Affects Perception and Anticipation of Sunday", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
- "Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information", Society for Consumer Psychology , Jan-2013
- "Secrets and Lies: Gender Differences in Concealing Consumption Information", Society for Consumer Psychology , Jan-2012
- "Power and Patience: Feeling of Powerfulness as a Moderator oflntertemporal Preferences", Society for Consumer Psychology , Jan-2012
- "Member of Editorial Review Board- International Journal of Advertising" (Jan-2023) , International Journal of Advertising
- "Han Korean Restaurant- Consultant" (Jan-2023) , Han Korean Restaurant
- "Member of Editorial Review Board- International Journal of Advertising" (Jan-2022) , International Journal of Advertising
- "Member of Editorial Review Board- International Journal of Advertising" (Jan-2021) , International Journal of Advertising
- "Attendee" (Jun-2018) , SFK MB Academy
- "Attendee" (May-2018) , Harvard Business Case Workshop
- "Recognize Global World and Get Recognized Globally", 2015, Mission Alignment Impact Developing countries
Updated: May 30 2023 [christine.kang]