Christine Kang

Consumer Behavior, Marketing Research, Advertising and Promotion, Branding

• PhD, Stephen M. Ross School of Business, University of Michigan, 2015
  Major/Concentration: Business Administration - Marketing
• Master, Stanford University, 2009
  Major/Concentration: Statistics
• Bachelor, Seoul National University, 2007
  Major/Concentration: Business Administration

Academic
• California State University Long Beach (2015 - Present) Assistant Professor
• Department of Psychology, University of Michigan, Ann Arbor (2013 - 2013) Graduate Student Instructor
• Ross School of Business, University of Michigan, Ann Arbor (2012 - 2013) Graduate Student Instructor
• Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Teaching Assistant
• Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Grading Assistant
• Grading Assistant (2008 - 2008) Grading Assistant
• College of Business Administration, Seoul National University (2006 - 2007) Teaching Assistant

• "The Presenter's Paradox in Customer Service Interactions", Journal of Business Research , Nov-2020
• "Fairness perception of ancillary fees: Industry differences and communication strategies", Journal of Retailing and Consumer Services, Jul-2020

• "When Saying Thank You can Backfire- The Effect of Gratitude Expression on W-O-M Intentions", Western Decision Science Institute (WDSI) Meeting , Waikoloa, HI , Apr-2022
• "The Effect of Gratitude Expression on Word-of-Mouth Intentions", Association for Consumer Research Conference (Conf.) , Paris, France , Oct-2020
• "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications", Society for Consumer Psychology , Huntington Beach, CA , Mar-2020
• "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications in Customer Service Interactions", Association for Consumer Research North American Conference , Atlanta, GA , Oct-2019
• "Donor Social Class Influences Appreciation of Donation", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
• "Calendar Framing Affects Perception and Anticipation of Sunday", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
• "Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information", Society for Consumer Psychology , Jan-2013
• "Secrets and Lies: Gender Differences in Concealing Consumption Information", Society for Consumer Psychology , Jan-2012
• "Power and Patience: Feeling of Powerfulness as a Moderator oflntertemporal Preferences", Society for Consumer Psychology , Jan-2012

• "Member of Editorial Review Board- International Journal of Advertising" (Jan-2023) , International Journal of Advertising
• "Han Korean Restaurant- Consultant" (Jan-2023) , Han Korean Restaurant
• "Member of Editorial Review Board- International Journal of Advertising" (Jan-2022) , International Journal of Advertising
• "Member of Editorial Review Board- International Journal of Advertising" (Jan-2021) , International Journal of Advertising
• "Attendee" (Jun-2018) , SFK MB Academy
• "Attendee" (May-2018) , Harvard Business Case Workshop

• "Recognize Global World and Get Recognized Globally", 2015, Mission Alignment Impact Developing countries