Botao Yang

Associate Professor, Marketing (MKTG)
Email: botao.yang@csulb.edu
Campus Phone: 562.985.4769
Office: COB-346 (Hours)

Quantitative Marketing, Technology Adoption, Digital Marketing, E-Commerce Empirical Industrial Organization, Dynamic Discrete Choice Models, Behavioral Economics

  • Doctor of Philosophy (Ph.D.), University of Toronto, 2009
    Major/Concentration: Marketing
  • Master of Arts, Peking University, 2003
    Major/Concentration: Economics, honors
  • Bachelor of Arts (B.A.), Renmin University of China, 2001
    Major/Concentration: Economics, honors

    Academic
  • USC Marshall (2019 - Present) Research Associate Professor of Marketing
  • USC Marshall (2009 - 2019) Assistant Professor of Marketing

  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools", Marketing Science , Mar-2022
  • "Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics", Journal of Interactive Marketing , May-2018
  • "Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance", Administrative Science Quarterly , Apr-2018

  • "Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study", Marketing Science Conference , Rome, Italy , Jun-2019
  • "Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance", Marketing Science Conference , USC, Los Angeles , Jun-2017
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools", Behavioral Industrial Organization & Marketing Symposium , University of Michigan , Aug-2016

  • "Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study" (Oct-2019) , California State University at Long Beach California
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Sep-2018) , California State University at Long Beach California
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Aug-2018) , University of Hong Kong
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Apr-2018) , University of California at Riverside California
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Sep-2017) , Loyola Marymount University
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Oct-2016) , Temple University
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Jun-2016) , Peking University
  • "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Mar-2016) , University of California at Davis
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Updated: January 27 2023 [botao.yang]