Botao Yang
Associate Professor, Marketing (MKTG)Email: botao.yang@csulb.edu
Campus Phone: 562.985.4769
Office: COB-346 (Hours)
Quantitative Marketing, Technology Adoption, Digital Marketing, E-Commerce Empirical Industrial Organization, Dynamic Discrete Choice Models, Behavioral Economics
- Doctor of Philosophy (Ph.D.), University of Toronto, 2009
Major/Concentration: Marketing - Master of Arts, Peking University, 2003
Major/Concentration: Economics, honors - Bachelor of Arts (B.A.), Renmin University of China, 2001
Major/Concentration: Economics, honors
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Academic
- USC Marshall (2019 - Present) Research Associate Professor of Marketing
- USC Marshall (2009 - 2019) Assistant Professor of Marketing
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools", Marketing Science , Mar-2022
- "Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics", Journal of Interactive Marketing , May-2018
- "Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance", Administrative Science Quarterly , Apr-2018
- "Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study", Marketing Science Conference , Rome, Italy , Jun-2019
- "Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance", Marketing Science Conference , USC, Los Angeles , Jun-2017
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools", Behavioral Industrial Organization & Marketing Symposium , University of Michigan , Aug-2016
- "Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study" (Oct-2019) , California State University at Long Beach California
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Sep-2018) , California State University at Long Beach California
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Aug-2018) , University of Hong Kong
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Apr-2018) , University of California at Riverside California
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Sep-2017) , Loyola Marymount University
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Oct-2016) , Temple University
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Jun-2016) , Peking University
- "Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools" (Mar-2016) , University of California at Davis
Updated: January 27 2023 [botao.yang]