Current Faculty Research

IC Journal Submissions > after 2020
Year Title Department Author(s) View
2022 Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation
Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation Journal of Developmental Entrepreneurship
Marketing Tianjiao Qiu
    2022 An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy
    An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy Journal of Consumer Behaviour
    Marketing Hieu Nguyen
      Nguyen, Hieu and Oneto, Stephanie A.
    2022 The effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs
    African Journal of Economic and Management Studies
    Marketing Tianjiao Qiu
      Tianjiao Qiu
    DOIThe effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs
    2022 The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
    The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation Management Science
    Marketing Eunho Park
      Ramkumar Janakiraman, Eunho Park, Emre M. Demirezen, Subodha Kumar
    DOIThe Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
    2022 Terminating Franchisees: Does It Improve Franchisor Performance?
    Terminating Franchisees: Does It Improve Franchisor Performance? Journal of Management
    Marketing Sam Min
      Stephen K. Kim, Sungwook (Sam) Min
    DOITerminating Franchisees: Does It Improve Franchisor Performance?
    2022 Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
    Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools Marketing Science
    Marketing Botao Yang
      DOIPlatform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
      2022 How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
      How does regulatory monitoring of cause marketing affect firm behavior and donations to charity? International Journal of Research in Marketing
      Marketing Yu Wang
        Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang
      2021 Reinforcement Learning and Risk Preference in Equity Linked Notes Markets.
      Journal of Empirical Finance
      Marketing Reo Song
        Song, Reo, Sungha Jang, Yingdi Wang, Dominique Hanssens, Jaebeom Suh
      DOIReinforcement Learning and Risk Preference in Equity Linked Notes Markets.
      2021 Competitive Imitation Strategy for New Product-market Success
      Competitive Imitation Strategy for New Product-market Success Australasian Marketing Journal
      Marketing Sam Min
        Min, Sungwook and Namwoon Kim
      DOICompetitive Imitation Strategy for New Product-market Success
      2021 When Sadness and Hope Work to Motivate Charitable Giving
      When Sadness and Hope Work to Motivate Charitable Giving Journal of Business Research
      Marketing Pamela Miles Homer
        Homer, Pamela Miles
      DOIWhen Sadness and Hope Work to Motivate Charitable Giving
      2021 Processes of consumer socialization: study of single-father households
      Processes of consumer socialization: study of single-father households European Journal of Marketing
      Marketing Risto Moisio
        Harrison, R., Moisio, R., Gentry, J. and Commuri, S
      DOIProcesses of consumer socialization: study of single-father households
      2021 Faculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
      Employee Responsibilities and Rights Journal
      Marketing Pamela Miles Homer
        Homer, Pamela Miles, Hunt, H. G., & Runyon, L. R.
      DOIFaculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
      2021 “Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,”
      Journal of Strategic Marketing
      Marketing Maryam Tofighi
        Maryam Tofighi, Anderson, Jeffrey, Ruby Lee and Sidney Anderson
      DOI“Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,”
      2021 Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
      Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks European Journal of Marketing
      Marketing Risto Moisio
        Song, Reo, Risto Moisio, Moon-Young Kang
      DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
      2021 Managing the aftermath: Scapegoating as crisis communication strategy
      Managing the aftermath: Scapegoating as crisis communication strategy Journal of Consumer Behaviour (1) :89-100
      Marketing Risto Moisio
        Moisio, Risto, Capelli, Sonia and Sabadie, William
      2021 “CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,”
      “CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,” Journal of Marketing Management
      Marketing Maryam Tofighi
        Maryam Tofighi and Tezer, Ali
      DOI“CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,”
      2021 Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations
      Marketing Education Review
      Marketing Maryam Tofighi
        DOIDifferential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations
        2021 Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.
        Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks. European Journal of Marketing
        Marketing Reo Song
          Song, Reo, Risto Moisio, Moon-Young Kang
        DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.
        2021 Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory
        Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory Journal of Business Research
        Marketing Reo Song
          Moon, Sangkil, Nima Jalali and Reo Song
        2021 The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.
        The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment. International Journal of Internet Marketing and Advertising
        Marketing Yu Wang
          Wang Yu, Ma Judy, Dongling Huang
        DOIThe Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.
        2020 Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing
        Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing Journal of International Marketing
        Marketing Ashish Sood
          Sood, Ashish, Kumar, V, Shaphali Gupta and Nitish Sood
        DOIPrevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing
        2020 The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam
        The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam Journal of Consumer Affairs
        Marketing Hieu Nguyen
          Nguyen, H. P., Nguyen, H. T., & Pham, H. T.
        DOIThe Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam
        2020 CSR-enhancing Factors for Business vs. Public Stakeholders: Evidence from Hong Kong
        Journal of Asian Business Studies
        Marketing Sam Min
          Min, S., Kim, N., & Lo, C.
        2020 The Presenter's Paradox in Customer Service Interactions
        The Presenter's Paradox in Customer Service Interactions Journal of Business Research
        Marketing Christine Kang
          Kang, C., & Wooten, D. B.
        DOIThe Presenter's Paradox in Customer Service Interactions
        2020 Multidimensional Brand Equity and Asymmetric Risk
        Multidimensional Brand Equity and Asymmetric Risk International Journal of Research in Marketing
        Marketing Reo Song
          Ha, Kyoungnam Catherine, Reo Song, Gary Erickson
        DOIMultidimensional Brand Equity and Asymmetric Risk
        2020 “Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,”
        “Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,” Journal of Business and Public Affairs
        Marketing Maryam Tofighi
          Tofighi, Maryam and Tye W. Jackson
        DOI“Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,”
        2020 Arms and Armor Collecting in America: History, Community, and Cultural Meaning
        Arms and Armor Collecting in America: History, Community, and Cultural Meaning Journal of Historical Research in Marketing
        Marketing Terrence Witkowski
          Witkowski, Terrence
        2020 In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption
        In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption Journal of Consumer Affairs
        Marketing Ingrid Martin
          Boland, W. A., Martin, I. M., & Mason, M. J.
        DOIIn Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption
        2020 Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles
        Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles Marketing Letters
        Marketing Yu Wang
          Haruvy, E., Leszczyc, P.P., Allenby, G., Belk, R., Eckel, C., Fisher, R., Li, S.X., List, J.A., Ma, Y. and Wang, Y.
        2020 Fairness perception of ancillary fees: Industry differences and communication strategies
        Fairness perception of ancillary fees: Industry differences and communication strategies Journal of Retailing and Consumer Services
        Marketing Christine Kang
          Chu, W., Lee, J., Baumann, C., & Kang, C.
        DOIFairness perception of ancillary fees: Industry differences and communication strategies
        2020 Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
        Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012 Journal of Macromarketing
        Marketing Terrence Witkowski
          Witkowski, Terrence
        DOIGuns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
        2020 A Theoretical and Empirical Investigation of Feedback in Ideation Contests
        A Theoretical and Empirical Investigation of Feedback in Ideation Contests Production and Operations Management
        Marketing Yu Wang
          Juncai J., Wang Y.
        DOIA Theoretical and Empirical Investigation of Feedback in Ideation Contests
        2020 Male Compensatory Consumption in American History
        Male Compensatory Consumption in American History Journal of Macromarketing
        Marketing Terrence Witkowski
          Witkowski, Terrence
        DOIMale Compensatory Consumption in American History
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