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Current Faculty Research

Year	Title	Department	Author(s)	View
2023	Efficient computation of discrete games: Estimating the effect of Apple on market structure Efficient computation of discrete games: Estimating the effect of Apple on market structure Production and Operations Management	Marketing	Reo Song Chung, Doug, Kyoungwon Seo, Reo Song	DOIEfficient computation of discrete games: Estimating the effect of Apple on market structure
2023	Mobilizing a nation: Persuasive Appeals in Vietnamese War posters Mobilizing a nation: Persuasive Appeals in Vietnamese War posters Journal of Macromarketing	Marketing	Hieu Nguyen Nguyen, Hieu
2022	Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking Psychology and Marketing	Marketing	Risto Moisio Moisio, Risto; Beruchashvili, Mariam	DOIHeeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking
2022	Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation Journal of Developmental Entrepreneurship	Marketing	Tianjiao Qiu
2022	An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy Journal of Consumer Behaviour	Marketing	Hieu Nguyen Nguyen, Hieu and Oneto, Stephanie A.
2022	Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling. Journal of Marketing	Marketing	Reo Song Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua	DOI Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling.
2022	The effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs African Journal of Economic and Management Studies	Marketing	Tianjiao Qiu Tianjiao Qiu	DOIThe effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs
2022	The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation Management Science	Marketing	Eunho Park Ramkumar Janakiraman, Eunho Park, Emre M. Demirezen, Subodha Kumar	DOIThe Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
2022	Terminating Franchisees: Does It Improve Franchisor Performance? Terminating Franchisees: Does It Improve Franchisor Performance? Journal of Management	Marketing	Sam Min Stephen K. Kim, Sungwook (Sam) Min	DOITerminating Franchisees: Does It Improve Franchisor Performance?
2022	Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools Marketing Science	Marketing	Botao Yang	DOIPlatform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
2022	Newspapers' content policy and the effect of paywalls on pageviews. Newspapers' content policy and the effect of paywalls on pageviews. Journal of Interactive Marketing	Marketing	Reo Song Kim, Ho, Reo Song, Youngsoo Kim	DOINewspapers' content policy and the effect of paywalls on pageviews.
2022	The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry Journal of Product Innovation Management	Marketing	Reo Song Kim, Joonhee, Reo Song, Woosung Kang	DOIThe effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
2022	Universality and Specificity of the Kindchenschema: A Cross-Cultural Study on Cute Rectangles. Psychology of Aesthetics, Creativity, and the Arts.	Marketing	Christine Kang Cho, Sookyung, Jason Mario Dydynski, and Christine Kang	DOIUniversality and Specificity of the Kindchenschema: A Cross-Cultural Study on Cute Rectangles.
2022	How does regulatory monitoring of cause marketing affect firm behavior and donations to charity? How does regulatory monitoring of cause marketing affect firm behavior and donations to charity? International Journal of Research in Marketing	Marketing	Yu Wang Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang
2022	The Impact of Peer Influence: How Does Social Network Endorsement Affect Nonprofits and For-Profit Companies? Journal of Nonprofit and Public Sector Marketing	Marketing	Maryam Tofighi Tofighi, Maryam, Ebrahim Mazaheri, and Jeffrey Anderson
2021	Reinforcement Learning and Risk Preference in Equity Linked Notes Markets. Journal of Empirical Finance	Marketing	Reo Song Song, Reo, Sungha Jang, Yingdi Wang, Dominique Hanssens, Jaebeom Suh	DOIReinforcement Learning and Risk Preference in Equity Linked Notes Markets.
2021	Competitive Imitation Strategy for New Product-market Success Competitive Imitation Strategy for New Product-market Success Australasian Marketing Journal	Marketing	Sam Min Min, Sungwook and Namwoon Kim	DOICompetitive Imitation Strategy for New Product-market Success
2021	Multidimensional Brand Equity and Asymmetric Risk Multidimensional Brand Equity and Asymmetric Risk International Journal of Research in Marketing	Marketing	Reo Song Ha, Kyoungnam Catherine, Reo Song, Gary Erickson	DOIMultidimensional Brand Equity and Asymmetric Risk
2021	When Sadness and Hope Work to Motivate Charitable Giving When Sadness and Hope Work to Motivate Charitable Giving Journal of Business Research	Marketing	Pamela Miles Homer Homer, Pamela Miles	DOIWhen Sadness and Hope Work to Motivate Charitable Giving
2021	Processes of consumer socialization: study of single-father households Processes of consumer socialization: study of single-father households European Journal of Marketing	Marketing	Risto Moisio Harrison, R., Moisio, R., Gentry, J. and Commuri, S	DOIProcesses of consumer socialization: study of single-father households
2021	Faculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools Employee Responsibilities and Rights Journal	Marketing	Pamela Miles Homer Homer, Pamela Miles, Hunt, H. G., & Runyon, L. R.	DOIFaculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
2021	“Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,” Journal of Strategic Marketing	Marketing	Maryam Tofighi Maryam Tofighi, Anderson, Jeffrey, Ruby Lee and Sidney Anderson	DOI“Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,”
2021	Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks European Journal of Marketing	Marketing	Risto Moisio Song, Reo, Risto Moisio, Moon-Young Kang	DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
2021	Managing the aftermath: Scapegoating as crisis communication strategy Managing the aftermath: Scapegoating as crisis communication strategy Journal of Consumer Behaviour (1) :89-100	Marketing	Risto Moisio Moisio, Risto, Capelli, Sonia and Sabadie, William
2021	“CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,” “CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,” Journal of Marketing Management	Marketing	Maryam Tofighi Maryam Tofighi and Tezer, Ali	DOI“CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands,”
2021	Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations Marketing Education Review	Marketing	Maryam Tofighi	DOIDifferential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations
2021	Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks. Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks. European Journal of Marketing	Marketing	Reo Song Song, Reo, Risto Moisio, Moon-Young Kang	DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.
2021	Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory Journal of Business Research	Marketing	Reo Song Moon, Sangkil, Nima Jalali and Reo Song
2021	Service composite quality as a strategic measure of patient well-being Journal of Strategic Marketing	Marketing	Maryam Tofighi Anderson, Jeffrey, Carlin Ngyun, and Maryam Tofighi
2021	The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment. The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment. International Journal of Internet Marketing and Advertising	Marketing	Yu Wang Wang Yu, Ma Judy, Dongling Huang	DOIThe Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.
2020	Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing Journal of International Marketing	Marketing	Ashish Sood Sood, Ashish, Kumar, V, Shaphali Gupta and Nitish Sood	DOIPrevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysis,” Data and Methodological Issues for New Insights in Global Marketing
2020	The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam Journal of Consumer Affairs	Marketing	Hieu Nguyen Nguyen, H. P., Nguyen, H. T., & Pham, H. T.	DOIThe Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam
2020	CSR-enhancing Factors for Business vs. Public Stakeholders: Evidence from Hong Kong Journal of Asian Business Studies	Marketing	Sam Min Min, S., Kim, N., & Lo, C.
2020	The Presenter's Paradox in Customer Service Interactions The Presenter's Paradox in Customer Service Interactions Journal of Business Research	Marketing	Christine Kang Kang, C., & Wooten, D. B.	DOIThe Presenter's Paradox in Customer Service Interactions
2020	Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors, Journal of Public Affairs	Marketing	Maryam Tofighi Maryam Tofighi, Tye W. Jackson
2020	“Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,” “Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,” Journal of Business and Public Affairs	Marketing	Maryam Tofighi Tofighi, Maryam and Tye W. Jackson	DOI“Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors,”
2020	Arms and Armor Collecting in America: History, Community, and Cultural Meaning Arms and Armor Collecting in America: History, Community, and Cultural Meaning Journal of Historical Research in Marketing	Marketing	Terrence Witkowski Witkowski, Terrence
2020	In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption Journal of Consumer Affairs	Marketing	Ingrid Martin Boland, W. A., Martin, I. M., & Mason, M. J.	DOIIn Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption
2020	Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles Marketing Letters	Marketing	Yu Wang Haruvy, E., Leszczyc, P.P., Allenby, G., Belk, R., Eckel, C., Fisher, R., Li, S.X., List, J.A., Ma, Y. and Wang, Y.
2020	Fairness perception of ancillary fees: Industry differences and communication strategies Fairness perception of ancillary fees: Industry differences and communication strategies Journal of Retailing and Consumer Services	Marketing	Christine Kang Chu, W., Lee, J., Baumann, C., & Kang, C.	DOIFairness perception of ancillary fees: Industry differences and communication strategies
2020	Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012 Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012 Journal of Macromarketing	Marketing	Terrence Witkowski Witkowski, Terrence	DOIGuns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
2020	A Theoretical and Empirical Investigation of Feedback in Ideation Contests A Theoretical and Empirical Investigation of Feedback in Ideation Contests Production and Operations Management	Marketing	Yu Wang Juncai J., Wang Y.	DOIA Theoretical and Empirical Investigation of Feedback in Ideation Contests
2020	Male Compensatory Consumption in American History Male Compensatory Consumption in American History Journal of Macromarketing	Marketing	Terrence Witkowski Witkowski, Terrence	DOIMale Compensatory Consumption in American History