Current Faculty Research

IC Journal Submissions > after 2021
Year Title Department Author(s) View
2024 A Marketing Perspective on Maladaptive Consumption and Product Regulation
A Marketing Perspective on Maladaptive Consumption and Product Regulation Journal of Public Policy and Marketing
Marketing Ingrid Martin
    2024 Conflict Recovery in Socialist Utopia – a Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters
    Conflict Recovery in Socialist Utopia – a Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters Journal of Public Policy and Marketing
    Marketing Hieu Nguyen
      Hieu P. Nguyen
    DOIConflict Recovery in Socialist Utopia – a Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters
    2023 Efficient computation of discrete games: Estimating the effect of Apple on market structure
    Efficient computation of discrete games: Estimating the effect of Apple on market structure Production and Operations Management
    Marketing Reo Song
      Chung, Doug, Kyoungwon Seo, Reo Song
    DOIEfficient computation of discrete games: Estimating the effect of Apple on market structure
    2023 Men becoming fighters: Exploring processes of consumer socialization
    Men becoming fighters: Exploring processes of consumer socialization Journal of Consumer Culture
    Marketing Risto Moisio
      Moisio, Risto and Mariam Beruchashvili, M.
    DOIMen becoming fighters: Exploring processes of consumer socialization
    2023 Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking
    Heeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking Psychology and Marketing
    Marketing Risto Moisio
      Moisio, Risto; Beruchashvili, Mariam
    DOIHeeding emotions or seeking challenges? Family support processes cultivate consumers' emotion- and problem-focused support-seeking
    2023 Mobilizing a nation: Persuasive Appeals in Vietnamese War posters
    Mobilizing a nation: Persuasive Appeals in Vietnamese War posters Journal of Macromarketing
    Marketing Hieu Nguyen
      Nguyen, Hieu
    2023 An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy
    An Empirical Investigation of Regional Differences in Consumption Behaviors in an Emerging Economy Journal of Consumer Behaviour
    Marketing Hieu Nguyen
      Oneto, Nguyen, Hieu , James Munch
    2022 Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation
    Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation Journal of Developmental Entrepreneurship
    Marketing Tianjiao Qiu
      2022 Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling.
      Journal of Marketing
      Marketing Reo Song
        Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua
      DOI Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling.
      2022 The effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs
      African Journal of Economic and Management Studies
      Marketing Tianjiao Qiu
        Tianjiao Qiu
      DOIThe effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs
      2022 The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
      The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation Management Science
      Marketing Eunho Park
        Ramkumar Janakiraman, Eunho Park, Emre M. Demirezen, Subodha Kumar
      DOIThe Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation
      2022 Environmental Knowledge Gap: The Discrepancy between Perceptual and Actual Impact of Pro-environmental Behaviors among university students
      Journal of Public Affairs
      Marketing Maryam Tofighi
        Maryam Tofighi, Tye W. Jackson
      2022 Terminating Franchisees: Does It Improve Franchisor Performance?
      Terminating Franchisees: Does It Improve Franchisor Performance? Journal of Management
      Marketing Sam Min
        Stephen K. Kim, Sungwook (Sam) Min
      DOITerminating Franchisees: Does It Improve Franchisor Performance?
      2022 Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
      Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools Marketing Science
      Marketing Botao Yang
        Botao Yang, Sha Yang, and Shantanu Dutta
      2022 Newspapers' content policy and the effect of paywalls on pageviews.
      Newspapers' content policy and the effect of paywalls on pageviews. Journal of Interactive Marketing
      Marketing Reo Song
        Kim, Ho, Reo Song, Youngsoo Kim
      DOINewspapers' content policy and the effect of paywalls on pageviews.
      2022 The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
      The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry Journal of Product Innovation Management
      Marketing Reo Song
        Kim, Joonhee, Reo Song, Woosung Kang
      DOIThe effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
      2022 Universality and Specificity of the Kindchenschema: A Cross-Cultural Study on Cute Rectangles.
      Psychology of Aesthetics, Creativity, and the Arts.
      Marketing Christine Kang
        Cho, Sookyung, Jason Mario Dydynski, and Christine Kang
      DOIUniversality and Specificity of the Kindchenschema: A Cross-Cultural Study on Cute Rectangles.
      2022 How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
      How does regulatory monitoring of cause marketing affect firm behavior and donations to charity? International Journal of Research in Marketing
      Marketing Yu Wang
        Praveen K. Kopalle, Aradhna Krishna, Uday Rajan, Yu Wang
      2022 The Impact of Peer Influence: How Does Social Network Endorsement Affect Nonprofits and For-Profit Companies?
      Journal of Nonprofit and Public Sector Marketing
      Marketing Maryam Tofighi
        Tofighi, Maryam, Ebrahim Mazaheri, and Jeffrey Anderson
      2021 Reinforcement Learning and Risk Preference in Equity Linked Notes Markets.
      Journal of Empirical Finance
      Marketing Reo Song
        Song, Reo, Sungha Jang, Yingdi Wang, Dominique Hanssens, Jaebeom Suh
      DOIReinforcement Learning and Risk Preference in Equity Linked Notes Markets.
      2021 Competitive Imitation Strategy for New Product-market Success
      Competitive Imitation Strategy for New Product-market Success Australasian Marketing Journal
      Marketing Sam Min
        Min, Sungwook and Namwoon Kim
      DOICompetitive Imitation Strategy for New Product-market Success
      2021 Multidimensional Brand Equity and Asymmetric Risk
      Multidimensional Brand Equity and Asymmetric Risk International Journal of Research in Marketing
      Marketing Reo Song
        Ha, Kyoungnam Catherine, Reo Song, Gary Erickson
      DOIMultidimensional Brand Equity and Asymmetric Risk
      2021 When Sadness and Hope Work to Motivate Charitable Giving
      When Sadness and Hope Work to Motivate Charitable Giving Journal of Business Research
      Marketing Pamela Miles Homer
        Homer, Pamela Miles
      DOIWhen Sadness and Hope Work to Motivate Charitable Giving
      2021 Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
      Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks European Journal of Marketing
      Marketing Risto Moisio
        Song, Reo, Risto Moisio, Moon-Young Kang
      DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
      2021 Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.
      Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks. European Journal of Marketing
      Marketing Reo Song
        Song, Reo, Risto Moisio, Moon-Young Kang
      DOICapitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.
      2021 Processes of consumer socialization: study of single-father households
      Processes of consumer socialization: study of single-father households European Journal of Marketing
      Marketing Risto Moisio
        Harrison, R., Moisio, R., Gentry, J. and Commuri, S
      DOIProcesses of consumer socialization: study of single-father households
      2021 Faculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
      Employee Responsibilities and Rights Journal
      Marketing Pamela Miles Homer
        Homer, Pamela Miles, Hunt, H. G., & Runyon, L. R.
      DOIFaculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
      2021 Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,”
      Journal of Strategic Marketing
      Marketing Maryam Tofighi
        Anderson, Jeffrey, Ruby Lee., Maryam Tofighi, Sidney Anderson
      DOILobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction,”
      2021 CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands
      CSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands Journal of Marketing Management
      Marketing Maryam Tofighi
        Tezer, Ali., Maryam Tofighi
      DOICSR Spillover Effect: The Influence of a Brand’s Corporate Social Responsibility Activity on Competing Brands
      2021 Managing the aftermath: Scapegoating as crisis communication strategy
      Managing the aftermath: Scapegoating as crisis communication strategy Journal of Consumer Behaviour (1) :89-100
      Marketing Risto Moisio
        Moisio, Risto, Capelli, Sonia and Sabadie, William
      2021 Differential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations
      Marketing Education Review
      Marketing Maryam Tofighi
        DOIDifferential Effect of Client-based and Non-client-based Projects on Marketing Students’ Course Performance and Instructional Evaluations
        2021 Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory
        Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory Journal of Business Research
        Marketing Reo Song
          Moon, Sangkil, Nima Jalali and Reo Song
        2021 Service composite quality as a strategic measure of patient well-being
        Journal of Strategic Marketing
        Marketing Maryam Tofighi
          Anderson, Jeffrey, Carlin Ngyun, and Maryam Tofighi
        2021 The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.
        The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment. International Journal of Internet Marketing and Advertising
        Marketing Yu Wang
          Ma Judy, Dongling Huang, Wang Yu
        DOIThe Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment.
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