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Shopkeeper

A shopkeeper in the colonial period usually sold small quantities of goods by either wholesale or retail. Shops were relatively new institutions in the eighteenth century, taking the place of earlier temporary markets. During the middle decades of the eighteenth century, shopkeepers in colonial America took part in the growing interest in British imports to sell goods to increasing numbers of consumers. In the 1760s and 1770s, political debates and boycotts affected shopkeepers directly.