Reo Song

Reo Song

Professor, Marketing (MKTG)
Email: reo.song@csulb.edu
Campus Phone: 562.985.5755
Office: COB-354 (Hours)
Faculty Website
Scopus Author Page
ORCID

Business Analytics, Marketing Research, Marketing Strategy, International Marketing, New Product Innovation,Machine learning

Marketing analytics, Digital & Social media marketing, Machine learning, Financial marketing, International marketing

  • PhD, Mays Business School, Texas A&M University, 2010
    Major/Concentration: Marketing
  • Master, Simon Graduate School of Business, University of Rochester, 2004
    Major/Concentration: Business Administration
  • Master, Seoul National University, 1997
  • Bachelor, Seoul National University, 1995
    Academic
  • California State University, Long Beach (2015 - 2018) Assistant Professor of Marketing
  • Kansas State University (2010 - 2015) Assistant Professor of Marketing
  • Professional
  • PSINet, Inc. (1999 - 2002) Assistant Manager, Marketing
  • Apsun Technology, Inc (1997 - 1999) Assistant Manager, Marketing
  • "Efficient computation of discrete games: Estimating the effect of Apple on market structure", Production and Operations Management , Jul-2023
  • "Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling.", Journal of Marketing, Sep-2022
  • "Newspapers' content policy and the effect of paywalls on pageviews.", Journal of Interactive Marketing , Feb-2022
  • "The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry", Journal of Product Innovation Management , Feb-2022
  • "Reinforcement Learning and Risk Preference in Equity Linked Notes Markets.", Journal of Empirical Finance, Dec-2021
  • "Multidimensional Brand Equity and Asymmetric Risk", International Journal of Research in Marketing , Sep-2021
  • "Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks.", European Journal of Marketing , Jan-2021
  • "Green-lighting Scripts in the Movie Pre-production Stage: An Application of Consumption Experience Carryover Theory", Journal of Business Research , Jan-2021
  • "Newspapers' Content Policy and Free-to-Paid Transition: Implications for Online News Publishers", Journal of Interactive Marketing , Dec-2019
  • "Does deceptive marketing pay? The evolution of consumer sentiment surrounding pseudo-product harm crises.", Journal of Business Ethics , Sep-2019
  • "The effects of herding and word of mouth in a two-period advertising signaling model.", European Journal of Operational Research , May-2019
  • "Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis", Asia-Pacific Journal of Marketing & Logistics , Jun-2018
  • "The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Mode", European Journal of Operational Research , Jan-2018
  • "When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations", Journal of The Academy of Marketing Science , Jan-2018
  • "Does Deceptive Marketing Pay? Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis", Journal of Business Ethics , Jan-2017
  • "Does Advertising Indicate Product Quality? Evidence from Prelaunch and Postlaunch Advertising in the Movie Industry?", Marketing Letters , Jan-2016
  • "The Effect of Product Placements on the Evaluation of Movies", European Journal of Marketing , Jan-2016
  • "The Role of Cultural Elements in International Diffusion of New Products", Journal of Retailing , Jan-2015
  • "The Relationship between Product Placement and the Performance of Movies: Can Brand Promotion in Films Help or Hurt Moviegoers Experience", Journal of Advertising Research , Jan-2015
  • "Efficient computation of discrete games: Estimating the effect of Apple on market structure", Korean Operations Research & Management Science Conference , Jeju, Korea , Jul-2023
  • "The Effect of product innovation on insider selling at IPO.", Korean Operations Research & Management Science Conference , Jeju, Korea , Oct-2022
  • "The comprehensive effects of a digital paywall sales strategy.", Marketing Science Conference , Rome, Italy , Dec-2019
  • "Why Doesn't Every Paywall Pay Off?", Theory and Practice in Marketing Conference , Los Angeles, CA , Jan-2018
  • "Reinforcement Learning and Risk Taking", Edwards Bayesian Research Conference , Fullerton, CA , Jan-2017
  • "The Effects of Online Paywalls on Website Traffic", Pacific Conference on Art of Business , Jan-2016
  • "The Effect of Country Culture on Product Evaluation", American Marketing Association , Jan-2016
  • "Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales", Marketing Science Conference , Jan-2016
  • "Ad hoc reviewer", Asia Marketing Journal, Dec-2023
  • "Ad hoc reviewer", Marketing Management Research , Dec-2023
  • "Ad hoc reviewer", Marketing Management Research , Dec-2022
  • "Ad hoc reviewer", Asia Marketing Journal, Dec-2022
  • "Ad hoc reviewer", Asia Marketing Journal, Dec-2021
  • "Editorial board member", International Journal of Advertising, Jan-2016
© 2024 College of Business (COB), California State University Long Beach (CSULB).
Updated: December 08 2023 [reo.song]