Christine Kang

Christine Kang

Assistant Professor, Marketing (MKTG)
Email: christine.kang@csulb.edu
Campus Phone: 562.985.2089
Office: COB-353 (Hours)

Consumer Behavior, Marketing Research, Advertising and Promotion, Branding

Consumer Perceptions (including morality perceptions, visual perceptions, and time perceptions) and Their Effects on Consumer Decision-making

  • PhD, Stephen M. Ross School of Business, University of Michigan, 2015
    Major/Concentration: Business Administration - Marketing
  • Master, Stanford University, 2009
    Major/Concentration: Statistics
  • Bachelor, Seoul National University, 2007
    Major/Concentration: Business Administration
    Academic
  • California State University Long Beach (2015 - Present) Assistant Professor
  • Department of Psychology, University of Michigan, Ann Arbor (2013 - 2013) Graduate Student Instructor
  • Ross School of Business, University of Michigan, Ann Arbor (2012 - 2013) Graduate Student Instructor
  • Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Teaching Assistant
  • Ross School of Business, University of Michigan, Ann Arbor (2010 - 2014) Grading Assistant
  • Grading Assistant (2008 - 2008) Grading Assistant
  • College of Business Administration, Seoul National University (2006 - 2007) Teaching Assistant
  • "The Presenter's Paradox in Customer Service Interactions", Journal of Business Research , Nov-2020
  • "Fairness perception of ancillary fees: Industry differences and communication strategies", Journal of Retailing and Consumer Services, Jul-2020
  • "The Effect of Gratitude Expression on Word-of-Mouth Intentions", Association for Consumer Research Conference (Conf.) , Paris, France , Oct-2020
  • "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications", Society for Consumer Psychology , Huntington Beach, CA , Mar-2020
  • "Presenter’s Paradox: Downstream Consequences of Non-truthful Communications in Customer Service Interactions", Association for Consumer Research North American Conference , Atlanta, GA , Oct-2019
  • "Donor Social Class Influences Appreciation of Donation", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
  • "Calendar Framing Affects Perception and Anticipation of Sunday", Association for Consumer Research North American Conference , San Diego, CA , Oct-2017
  • "Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information", Society for Consumer Psychology , Jan-2013
  • "Secrets and Lies: Gender Differences in Concealing Consumption Information", Society for Consumer Psychology , Jan-2012
  • "Power and Patience: Feeling of Powerfulness as a Moderator oflntertemporal Preferences", Society for Consumer Psychology , Jan-2012
  • "Attendee" (Jun-2018) , SFK MB Academy
  • "Attendee" (May-2018) , Harvard Business Case Workshop
© 2021 College of Business (COB), California State University Long Beach (CSULB).
Updated: June 11 2021 [christine.kang]