Faculty Research

IC Journal Submissions > after 2018(Support)

Year Title Department Author(s) View
2021 Faculty Salary Inversion, Compression, and Market Salary Gap in California State University Business Schools
Employee Responsibilities and Rights Journal
Marketing Pamela Miles Homer
Homer, P. M., Hunt, H. G., & Runyon, L. R.
2021 Processes of Consumer Socialization: Study of Single-Father Households
Processes of Consumer Socialization: Study of Single-Father Households European Journal of Marketing
Marketing Risto Moisio
Moisio, R.
2020 The Effect of Gift Giving Marketing on Purchase Decision
The Effect of Gift Giving Marketing on Purchase Decision European Journal of Marketing
Marketing Reo Song
Song, R.
2020 Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks
Capitalizing on the Spirit of Giving: Seeding Virtual Gift Purchases in Online Social Networks European Journal of Marketing
Marketing Risto Moisio
Moisio, R.
2020 The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam
The Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam Journal of Consumer Affairs
Marketing Hieu Nguyen
Nguyen, H. P., Nguyen, H. T., & Pham, H. T.
DOIThe Price of Hope – Insights into Rhino Horn Consumption in Health–related Contexts in Vietnam
2020 CSR-enhancing Factors for Business vs. Public Stakeholders: Evidence from Hong Kong
Journal of Asian Business Studies
Marketing Sam Min
Min, S., Kim, N., & Lo, C.
2020 The Presenter's Paradox in Customer Service Interactions
The Presenter's Paradox in Customer Service Interactions Journal of Business Research
Marketing Christine Kang
Kang, C., & Wooten, D. B.
DOIThe Presenter's Paradox in Customer Service Interactions
2020 Multidimensional Brand Equity and Asymmetric Risk
Multidimensional Brand Equity and Asymmetric Risk International Journal of Research in Marketing
Marketing Reo Song
Ha, K. C., Song, R., & Erickson, G.
DOIMultidimensional Brand Equity and Asymmetric Risk
2020 Arms and Armor Collecting in America: History, Community, and Cultural Meaning
Arms and Armor Collecting in America: History, Community, and Cultural Meaning Journal of Historical Research in Marketing
Marketing Terrence Witkowski
Witkowski, T. H.
2020 In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption
In Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption Journal of Consumer Affairs
Marketing Ingrid Martin
Boland, W. A., Martin, I. M., & Mason, M. J.
DOIIn Search of Well-Being: The Movement Toward and Away From Maladaptive Consumption
2020 Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles
Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles Marketing Letters
Marketing Yu Wang
Haruvy, E., Leszczyc, P.P., Allenby, G., Belk, R., Eckel, C., Fisher, R., Li, S.X., List, J.A., Ma, Y. and Wang, Y.
2020 The Congruent and Comparative Impacts of Weather on Consumer Reviews: Evidence from an Online Forum and Experiment
International Journal of Internet Marketing and Advertising
Marketing Yu Wang
Ma, J., Huang, D., & Wang, Y.
2020 Fairness perception of ancillary fees: Industry differences and communication strategies
Journal of Retailing and Consumer Services
Marketing Christine Kang
Chu, W., Lee, J., Baumann, C., & Kang, C.
DOIFairness perception of ancillary fees: Industry differences and communication strategies
2020 Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
Guns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012 Journal of Macromarketing
Marketing Terrence Witkowski
Witkowski, T.
DOIGuns for Christmas: Advertising in Boys’ Life Magazine, 1911-2012
2020 A Theoretical and Empirical Investigation of Feedback in Ideation Contests
A Theoretical and Empirical Investigation of Feedback in Ideation Contests Production and Operations Management
Marketing Yu Wang
Juncai J., Wang Y.
DOIA Theoretical and Empirical Investigation of Feedback in Ideation Contests
2020 Male Compensatory Consumption in American History
Male Compensatory Consumption in American History Journal of Macromarketing
Marketing Terrence Witkowski
Witkowski, T. H.
DOIMale Compensatory Consumption in American History
2019 Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link
Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link Advances in Consumer Research (Proceedings)
Marketing Pamela Miles Homer
Homer, Pamela Miles
2019 Lay Theories and Consumer Perceptions of Dietary Supplements
Lay Theories and Consumer Perceptions of Dietary Supplements Journal of Consumer Behaviour
Marketing Pamela Miles Homer
Homer, Pamela Miles and Sayantani Mukherjee
DOILay Theories and Consumer Perceptions of Dietary Supplements
2019 The Impact of Risk Communication on Consumption and Consumer Well-Being
The Impact of Risk Communication on Consumption and Consumer Well-Being Foundations and Trends in Marketing
Marketing Ingrid Martin
Martin, I. M., & Stewart, D. W.
DOIThe Impact of Risk Communication on Consumption and Consumer Well-Being
2019 Terrence H. Witkowski: The Making of a Marketing and Consumption Historian
Terrence H. Witkowski: The Making of a Marketing and Consumption Historian Journal of Historical Research in Marketing
Marketing Terrence Witkowski
Witkowski, T. H.
DOITerrence H. Witkowski: The Making of a Marketing and Consumption Historian
2019 Effectively Using Death in Health Messages: Social versus Physical Mortality Salience
Effectively Using Death in Health Messages: Social versus Physical Mortality Salience Journal of Consumer Behaviour
Marketing Ingrid Martin
Martin, Ingrid
DOIEffectively Using Death in Health Messages: Social versus Physical Mortality Salience
2019 Newspapers' Content Policy and Free-to-Paid Transition: Implications for Online News Publishers
Newspapers' Content Policy and Free-to-Paid Transition: Implications for Online News Publishers Journal of Interactive Marketing
Marketing Reo Song
Kim, H., Song, R., & Kim, Y.
2018 Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis Asia-Pacific Journal of Marketing & Logistics
Marketing Reo Song
Jang, S., Kim, J., Song, R., & Kim, H.
PDFAdvertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
2018 Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics Journal of Interactive Marketing
Marketing Botao Yang
Shi, M., Yang, B., & Chiang, J.
DOIDyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
2018 Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance
Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance Administrative Science Quarterly
Marketing Botao Yang
Yue, L. Q., Wang, J., & Yang, B.
DOIContesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance
2018 Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects
Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects Industrial Marketing Management
Marketing Tianjiao Qiu
Tianjiao Qiu, Yaping Yang,
PDFKnowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects
2018 Visualizing Winchester: A Brand History Through Iconic Western Images
Visualizing Winchester: A Brand History Through Iconic Western Images Journal of Historical Research in Marketing
Marketing Terrence Witkowski
Witkowski, T. H.
DOIVisualizing Winchester: A Brand History Through Iconic Western Images
2018 A History of American Consumption: Threads of Meaning, Gender, and Resistance
Routledge - Academic publisher of books (Published)
Marketing Terrence Witkowski
Witkowski, T. H.
2018 Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms Journal of Global Marketing (5) :308-323
Marketing Pamela Miles Homer
Qiu, T., & Homer, P. M.
DOICultural Fit and the Choice of International Market Entry Scale of Chinese Firms
2018 Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms
Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms Journal of Global Marketing (5) :308-323
Marketing Tianjiao Qiu
Qiu, T., & Homer, P. M.
DOICultural Fit and the Choice of International Market Entry Scale of Chinese Firms
2018 Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships
Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships Journal of Marketing Management
Marketing Tianjiao Qiu
Qiu, T.
DOIDependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships
2018 Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups
Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups Journal of Developmental Entrepreneurship
Marketing Tianjiao Qiu
Qiu, Tianjiao
2018 Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?
Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness? Management Science
Marketing Yu Wang
Özer, Ö., Subramanian, U., & Wang, Y.
DOIInformation Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?
2018 Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics Journal of Marketing
Marketing Eunho Park
Park, E., Rishika, R., Janakiraman, R., Houston, M. B., & Yoo, B.
DOISocial Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
2018 The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Mode
The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Mode European Journal of Operational Research
Marketing Reo Song
Zhen, Xueping, Gangshu (George) Cai, Reo Song, Sungha Jang
2018 The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy
The Impact of Dietary Supplement Form and Dosage on Perceived Efficacy Journal of Consumer Marketing (2)
Marketing Pamela Miles Homer
Homer, P. M., & Mukherjee, S.
DOIThe Impact of Dietary Supplement Form and Dosage on Perceived Efficacy
2018 When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations
When Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations Journal of The Academy of Marketing Science
Marketing Reo Song
Song, R., Moon, S., Chen, H. A., & Houston, M. B.
DOIWhen Marketing Strategy Meets Culture: The Role of Culture in Product Evaluations
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