The project aims to forge a lasting university-Community Based Organization partnership designed to build capacity on the CSULB campus and within the Long Beach community to deliver effective, integrated HIV and Hepatitis C, alcohol and substance use intervention targeting Latino young adults (18-24 years old). By forging this partnership, both organizations share in the goal of reducing HIV and HCV risk and alcohol and substance abuse among Long Beach Latinos by implementing a culturally relevant intervention and environmental strategies to effect positive lifestyles. The adapted intervention delivered by peer health educators who lead activities and guide discussions related to alcohol and substance use and abuse as well as Hepatitis C and HIV/AIDS prevention within the Latino community.

Past Events

Join us in the workshop about sex, drugs, and partner communication.

  • Inviting Latinos 18-24 years old, CSULB Student, Long Beach resident, or recipient of health education in Long Beach
  • 2 Sessions workshop, must be able to attend both sessions
  • Up to $40 in Gift Cards for completing surveys
  • Food provided
  • RSVP required due to limited space
Session 1 Session 2 Time Location
 Tuesday, Mar. 7  Tuesday, Mar. 14  5pm-7:30pm  Community*
 Saturday, Mar. 11  Saturday, Mar. 18  12pm-2:30pm  Community*
 Friday, Mar. 17  Friday, Mar. 24  9am-11:30am  CSULB*
Thursday, Mar. 23  Thursday, Mar. 30 11am-1:30pm  LBCC*

*Location will be shared upon registration

RSVP/More Info: | (562)985-5312

Get tested

Bienestar HIV Testing Van will be on campus this semester! 10 AM – 2 PM
It’s Free | It’s Fast | It’s Confidential

Date and Location:
Thu, 2/02 – Beach Circle by Track & CBA
Tues, 2/14 – Central Quad (Upper Campus)
Wed, 3/15 – SSPA North Lawn
Wed, 4/12 – HHS1 West Lawn (Next to KIN)
Thur, 05/04 – Central Quad (Upper Campus)

For more information, contact the program staff | | (562) 985-5312

Core Activities

Cheers to Life/Salud a la Vida is an engaging health promotion intervention geared toward Latino young adults

    Young Latinos discuss sex, drugs, alcohol, and Latino culture to:

  • Increase their knowledge and skills for healthy lifestyles
  • Learn about risk reduction strategies including safe sex, substance use, and effective communication skills
  • Learn about getting tested for HIV and HCV

Environmental Strategy

Free condoms are available at SSPA-024 and at SSPA-025.  Free condoms are also available through condom dispenser machines in the USU and SWRC – courtesy of Salud a la Vida:  Cheers to Life!


CSU Project Staff

  • Mara Bird, Ph.D., CSULB
  • Co-Principal Investigator
  • Britt Rios-Ellis, Ph.D., CSUMB
  • Co-Principal Investigator
  • Dr. Selena Nguyen-Rodriguez, Ph.D
  • Dr. Selena Nguyen-Rodriguez, Ph.D
  • Evaluator
  • Sal Ramirez, MSW
  • Graduate Health Educator
  • William A. Lucas, MA in Anthropology
  • Graduate Health Educator
  • Crystal Martinez, MPH
  • Graduate Health Educator

Bienestar Project Staff

  • Robert Contreras, MBA
  • Deputy Executive Director
  • Frank Galvan, PhD
  • Director of Research and Evaluation
  • Terryl Chen
  • Project Manager
  • Hector Montes
  • Health Advocate


  1. Develop an intervention strategy and plan that is specific to the target population and addresses the cultural components of behavior.
    • Assemble a Community Advisory Board
    • Complete a comprehensive needs assessment process
    • Write a culturally relevant, community-driven strategic plan
  2. Increase CSULB’s and Bienestar’s capacity to deliver evidence-based integrated HIV/HCV/alcohol/substance abuse prevention interventions.
    • CSULB Mentor Bienestar Staff and train project staff on interventions
    • Develop a sustainability plan
  3. Implement culturally and linguistically relevant interventions and appropriate environmental strategies to effect positive behavioral change.
    • Culturally adapt and implement a SAMHSA approved intervention
    • Expand availability of on-campus and community HIV/Hep C testing


HIV/AIDS Online Resources

Alcohol/Substance Abuse & Mental Health

Other Resources