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• Published Papers
• Working Papers
• Presentations and Workshops
• Research Reports
• Research Grants

Understanding Disaster Subcultures as a Means to Enhance Risk Mitigation Efforts”, Wade E. Martin, Ingrid M. Martin, and Brian Kent, revised and resubmitted, Journal of Environmental Management.

Published Papers:

Relationships Can Disappear in a Puff of Smoke: A Test of Terror Management Theory and Risk Perceptions on Smoking Behavior,” Ingrid M. Martin and Michael Kamins,Journal of Consumer Behavior, forthcoming.

“Making the Decision to Mitigate Risk” (2008), Ingrid M. Martin, Holly Bender, and Carol Raish in Wildfire Risk: Human Perceptions and Management Implications, Resources for the Future Press, Wade E. Martin, Brian Kent and Carol Raish (eds.), 117-141.

“What Motivates Individuals to Protect Themselves from Natural Hazard Risks” (2007), Ingrid M. Martin, Holly Bender, and Carol Raish, Risk Analysis, 27(4), 887-98.

“Do Risk Perceptions and Experience Influence Risk Mitigating Behaviors?” (2007), Ingrid M. Martin, Wade E. Martin, and Brian Kent, Marketing and Public Policy Conference Proceedings, 32-33, Washington, D.C.

“Cultural Variation in Public Perceptions Concerning Fire Use and Management” (2007), Carol Raish, Armando Gonzalez-Caban, Wade E. Martin, Ingrid M. Martin, and Holly Bender, in Public Perception, Attitudes, and Behaviors in Fire and Fuels Management, Oregon State University Press, Terry Brown (Ed.), 70-88.

 “Are Social Smokers Really Smokers”, Ingrid M. Martin and Michael Kamins, (2007), Advances in Consumer Research Proceedings, 265-66, Milan, Italy, July 11-14.

“The Influence of Mortality Salience and Self Esteem on Smoking Behavior”, (2006), Ingrid M. Martin and Michael Kamins, Advances in Consumer Research Proceedings, 334-35, Orlando, Florida.

“Smoking Can’t Hurt Me!!” and Other Death-Related Thoughts: A Test of Terror Management Theory”, (2006), Advances in Consumer Research Proceedings, 112-13, Monterey, Mexico.

“What Motivates Individuals to Protect Themselves from Risks: The Case of Wildland Fires”, Ingrid M. Martin, Holly Bender, and Carol Raish, (2005), Society of Risk Analysis Proceedings.

“Transfer of Purposive, Goal-Oriented Brand Meaning: Its Impact on Branding and Marketing Communication Strategies”, (2005) Ingrid M. Martin, David W. Stewart, and Shashi Matta, Journal of the Academy of Marketing Science, 33(3), 275-94.

“To Smoke or Not To Smoke: Behaviors and Risk Perceptions Among Young Adults”, (2005), Marketing and Public Policy Conference Proceedings, 20-21, Washington, D.C.

“Advertising Disclosures: Clear and Conspicuous or Understood and Used?”, (2004),  David W. Stewart and Ingrid M. Martin, Journal of Public Policy & Marketing, V 23(Fall), 183-192.

"The Impact of Risk Perceptions, Usage Goals, and Disclosures on Instructional Compliance", (2004), Public Policy & Marketing Proceedings, Ingrid M. Martin, 74-76.

"Using Multiple Methods to Understand Agency Values and Objectives: Lessons for Public Lands Management", (2004) Ingrid M. Martin and Toddi Steelman, Policy Sciences, 1-33.

"The Role of Goals in Extending Brand Equity" in Advances in Psychology Research, Serge P. Shohov (ed.), Ingrid M. Martin, Shashi Matta, & David W. Stewart, (2003), 29-46.

"The Unintended Impact of Product Disclosures on Compliance with Instructions", (2002), Public Policy & Marketing Proceedings, Ingrid M. Martin and Valerie S. Folkes, 23-25.

• Best Conference Paper Award.

"Product Instructions as a Means to Fulfill Usage Goals", European Association of Consumer Research Conference 2002,Ingrid M. Martin and Valerie S. Folkes, 119-22.

"The Multidimensionality of Product Similarity: The Differential Impact of Goal  Congruency on Attitudes, Intentions, and the Transfer of Brand Equity", Journal of Marketing Research, V.38 (November), Ingrid M. Martin and David W. Stewart, 471-84.

"Understanding Public Land Use and Recreational Users:  An Application to Forest Service Lands" (2000), Public Policy & Marketing Proceedings, Ingrid M. Martin, Wade E. Martin and Deborah Shields, V. 10, 88-90.

"Warnings, Disclosures, and Usage Instructions: Consumer Response to Product Information" (2000) in Handbook of Marketing and Society, Paul Bloom and Gregory T. Gundlach (eds.), Sage Publications, David W. Stewart, Valerie S. Folkes and Ingrid M. Martin, 335-71.

"The Impact of Goals on the ‘Values-Attitudes-Behavior’ Framework", (1998), Decision Sciences Proceedings, V.1, Ingrid M. Martin, Holly Bender, Wade E. Martin and Deborah Shields, 126-29.

• Best paper award for the Environmental and Public Policy Issue of Decision Sciences Institute.

"The Impact of Usage Goals and Expertise on Compliance with Usage Instructions", (1998), Society of Consumer Psychology Proceedings, 24, Ingrid M. Martin and Valerie S. Folkes, 91-93.

"The Dimensionality of Measures of Product Similarity and Their Relationship to Attitudes and Purchase Intention Under Goal-Congruent and Goal-Incongruent Conditions",  (1997), Society of Consumer Psychology Proceedings, 23, Ingrid M. Martin and David W. Stewart, 180-83.

"Integrated Channel Management: Merging the Communication and Distribution Functions of the Firm" in Integrated Communications: Synergy of Persuasive Voices, (1996), Esther Thorson and Jeri Moore (eds.), Lawrence Erlbaum and Associates, Mahwah, NJ, David W. Stewart, Gary F. Frazier, and Ingrid M. Martin, 185-216.

"Intended and Unintended Consequences of Warning Labels: A Review and Synthesis of Empirical Research", (1994), Journal of Public Policy and Marketing, David W. Stewart and Ingrid M. Martin, 13(1), 1-19.

• Winner of the Outstanding Article Award for the Journal of Public Policy and Marketing for 1992-1994, Vols. 9-11.

Reprinted in: Consumer Behavior: Readings on Domestic and International Issues, edited by Elaine Sherman and Joel N. Greene, (1995), Simon & Schuster Custom Publishing, 435-44.

"When To Say When:  Effects of Supply on Usage", (1993), Journal of Consumer Research, Valerie S. Folkes, Ingrid M. Martin  and Kamal Gupta, 20(3), 467-77.

"Student Guide to the Psychology of Advertising, (1993), College Park, MD: University of Maryland Press, David W. Stewart and Ingrid M. Martin.

"Measuring a Multidimensional Construct: Country Image", (1993), Journal of Business Research, Ingrid M. Martin and Sevgin Eroglu, 28(3), 191-210.

"Expert-Novice Differences in Complaint Scripts", (1991), Advances in Consumer Research Proceedings, 18, R.H. Holman and M.R. Solomon (eds.), New York, Ingrid M. Martin, 225-31.

"Incorporating Stakeholder Values and Goals into the Sustainability Debate: A Case Study in Slovenia", National Science Foundation grant proposal, submitted January 2005, with Wade E. Martin and Deborah Shields. If this proposal is funded, it will involve in-country work during summer 2005 to collect data for the first phase of the project.

"The Unintended Impact of Product Disclosures on Compliance with Instructions". Study One has been completed and was presented at the Marketing & Public Policy meetings. Data collection for Study Two has been finished and I am currently analyzing the data and writing up the results. Study Three data collection is in progress. The manuscript is targeted to a special issue of the Journal of Marketing & Public Policy (2005).

"The Differential Impact of Social Risk and Health Risk Messages on Users of Risky Products: A Lesson in Terror Management". This research includes a pretest and two studies. The Pretest was conducted and presented at the 2003 MPPC conference. The data is currently being collected for Study 1 and Study 2 has been (tentatively) designed. This research uses Terror Management Theory and the risk perception literature as a way to demonstrate that social risk messages are a more effective means of communicating to at-risk populations. I use anti-smoking ads as the context for this research.

Presentations and Workshops:   ↑ Top

"The Magical Powers of Supplements: Do Supplements Always Lead to a Healthy Lifestyle?", Ingrid M. Martin and Sayantani Mukherjee, 2009 Marketing and Public Policy Conference, Washington, D.C., May 2009.

"Magical Powers of Dietary Supplements", Ingrid M. Martin and Sayantani Mukherjee, Society of Consumer Psychology Conference, San Diego, CA, February, 2009.

“Understanding Disaster Subcultures as a Means to Increase Risk Mitigation Efforts”, Ingrid M. Martin, Wade E. Martin, Carol Raish, accepted and will be presented at the 2008 Winter American Marketing Association conference, Austin, TX, February 2008.

“Are Social Smokers Really Smokers”, Ingrid M. Martin and Michael Kamins, accepted and presented at the European Association for Consumer Research, Milan, Italy, July 11-14, 2007.

“Do Risk Perceptions and Experience Influence Risk Mitigating Behaviors?”, Ingrid M. Martin, Wade E. Martin, and Brian Kent, accepted and presented at Marketing and Public Policy Conference, in Washington, D.C., May 31-June 2, 2007.

“The Influence of Mortality Salience and Self Esteem on Smoking Behavior”, Ingrid M. Martin and Michael Kamins, accepted and presented at the Association for Consumer Research Conference, Orlando, Florida, October 5-7, 2006.

“Relationships Can Disappear in a Puff of Smoke:  A Test of Terror Management Theory and Risk Perceptions on Smoking Behavior”, accepted and presented at ACR Latin America 2006 in the competitive paper series.

“What Motivates Individuals to Protect Themselves from Risks? The Case of Wildland Fires”, Marketing & Public Policy Conference, special session presentation, Long Beach, CA., June 8-10, 2006.

“Relationships can disappear in a puff of smoke: A Test of Terror Management Theory and Risk Perceptions on Smoking Behavior”, invited presentation at the University of Southern California Spring Marketing Research Camp, January 13-15, 2006.

“Smoking Can’t Hurt Me!!” and Other Death-Related Thoughts: A Test of Terror Management Theory”, Latin American Association of Consumer Research, Monterey, Mexico, January 8-10, 2006.

“What Motivates Individuals to Protect Themselves from Risks? The Case of Wildland Fires”, Society of Risk Analysis Conference, Orlando, FL, December 4-7, 2005.

"To Smoke or Not To Smoke: Behaviors and Risk Perceptions Among Young Adults", Marketing and Public Policy Conference in Washington, DC, May 19-21, 2005.

Invited Faculty Participant in the Researching Risk Workshop, doctoral consortium for the Marketing & Public Policy Conference 2004, Salt Lake City, UT.

"Impact of Risk Perceptions, Usage Goals and Disclosures on Instructional Compliance", Marketing & Public Policy Conference in Salt Lake City, UT, May 20-22, 2004.

"Risk Perceptions, Behaviors, and Policy Options for Different Homeowner Segments in the Wildland Urban Interface", Special Session: Risk Perceptions and Behaviors Related to Environmental Risks, Marketing & Public Policy Conference in Salt Lake City, UT, May 20-22, 2004.

"The Differential Impact of Social Risk and Health Risk Messages on Users of Risky Products: A Lesson in Terror Management", 2003 Marketing & Public Policy Conference in Washington, DC, May 19-21.

"The Unintended Impact of Product Disclosures on Compliance with Instructions", 2002 AMA Marketing and Public Policy Conference, Atlanta, GA, May 16-19.  Best Conference Paper Award.

"Product Instructions as a Means to Fulfill Usage Goals", 2002 European Association of Consumer Research Conference, Berlin, Germany, June 21-23.

"Integrating Community Values in the Sustainable Use & Management of Natural Resources: An Approach for Business & Public Policy Makers", special session for the 9^th Annual World Business Congress, San Jose, Costa Rica, December 2000.

"E-Commerce and Microfinance in Emerging Economies", a panel discussion to a group of microfinance trainers at the University of Colorado, MicroFinance Training program, Boulder, CO, July 2000.

"An Innovative Approach to the Strategic Planning Process for Federal Agencies", workshop at the American Society for Public Administration, 61^st National Conference, April 2000.

"Incorporating Goals in the Strategic Planning Process" for the U.S. Forest Service Rocky Mountain Research Station, workshop to guide their strategic planning process, January 2000.

"Including the Public in U.S. Forest Service Planning: Strategic Planning under GPRA”,  Institute for Behavioral Studies Speaker Series, University of Colorado, Boulder, CO, November 1999.

"The Influence of Organizational Goals and the Competitive Environment on Managerial Learning in Repeated Competitive Interaction" (1999), Mainz Conference on "Competition and Marketing", Wiesbaden, Germany.

“Consumer Response to Warnings and Other Types of Product Usage Information: Future Public Policy and Research Directions”, (1999), Public Policy and Marketing Conference, Notre Dame, IN.

"The Internet: Marketing and Business Opportunities", (1999), a lecture to the general student body at the Belarussian State University, Minsk, Belarus.

“Including the ‘Public’ in Public Land Management Decisions: A Two-Step Process”, (1998), The University of Arkansas Lecture Series, Fayetteville, AR.

“The Impacts of Goals in the ‘Valuesà Attitudes à Behaviors’ Framework: The Trade-offs Consumers Face in Public Land Use”, (1998), Decision Sciences Institute Annual Meeting, Las Vegas, NV.

“A Comparison of Stakeholder Motivations for Public Land Use: A Structural Equation Approach”, (1998), INFORMS Winter Meetings, Seattle, WA.

“The Impact of Usage Goals and Expertise on Compliance with Usage Instructions”, (1998), Society of Consumer Psychology Winter Meetings, Austin, TX.

“The Dimensionality of Measures of Product Similarity and Their Relationship to Attitudes and Purchase Intention Under Goal-Congruent and Goal-Incongruent Conditions”, (1997), Society of Consumer Psychology Winter Meetings, St. Petersburg, FL.

Special Session on “The Linkages Between Social Values and Objectives for Public Land Management”, (1996), INFORMS, Atlanta, GA.

Invited Keynote Address on “The Intended and Unintended Consequences of Warnings”, (1996),presented at the Public Policy and Marketing Meetings, Washington, DC.

“How Consumers Use Product Usage Information”, (1994), presented at the American Psychological Association Meetings, Los Angeles, CA.

“Integrated Channel Management: Merging the Communication and Distribution Functions of the Firm”, (1992), presented at the 11^th Annual Conference on Consumer Psychology and Advertising, Chicago, IL.

“Communicating Risk Through Product Instructions”, (1992), presented at the Society for Risk Analysis, San Diego, CA.

“When to Say When: Effects of Supply on Usage”, (1991), presented at the UCLA XYZ Advertising Symposium, Los Angeles, CA.

“Product Usage Decisions: Bet You Can’t Leave Just One”, (1991), presented at the Association for Consumer Research Proceedings, Chicago, IL.

 “Expert-Novice Differences in Complaint Scripts”, (1990), Association for Consumer Research Proceedings, New York, NY.

The following projects are currently funded through the U.S. Forest Service Research Station in Fort Collins, CO:

“The Influence of the Involved Public on Risk Mitigation Efforts” (2008-09). A draft research report for Region 3, U.S.D.A. Forest Service.  The report includes an analysis of 108 interviews of ‘involved’ laypeople and experts on wildfire issues as well as a survey of the general public in Arizona and New Mexico. Ingrid M. Martin, Wade E. Martin and Carol Raish.

“Expert Risk Perceptions on Wildfire Risks and Policy Choices” (2008-09).  This is an extension of the above project that focuses on policymakers in Region 3 of the US Forest Service to better understand how policies on wildfire management and mitigation efforts are designed and implemented through interagency efforts. Ingrid M. Martin, Wade E. Martin, and Carol Raish

“Strategies and Objectives of Homeowners for Wildfire Risk Mitigation Efforts” (2008-09).  This project is an extension of a previous project designed to better understand the risk perceptions, preferences, and behaviors of homeowners living in the wildland urban interface.  This site for this project is high wildfire risk communities around Boulder, CO. Ingrid M. Martin, Wade E. Martin and Brian Kent.

Other Past Reports:

"Survey Results of the American Public's Values, Objectives, Beliefs, and Attitudes Regarding Forests and Grasslands," (2002), USDA Forest Service Technical Report: A Technical Document Supporting the 2000 USDA Forest Service RPA Assessment, RMRS-GTR-95, Deborah J. Shields, Ingrid M. Martin, Wade E. Martin, and Michelle A. Haefele.

"Public Input Concerning Fire and Fuels Management in Region Three: Results from the Lincoln National Forest," (2003), Holly Bender, Ingrid M. Martin, and Wade E. Martin.

"Public Input Concerning Fire and Fuels Management in Region Three: Results from the Kaibab National Forest," (2003), Holly Bender, Ingrid M. Martin, and Wade E. Martin.

"Public Input Concerning Fire and Fuels Management in Region Three: Results from the Tonto National Forest," (2003), Holly Bender, Ingrid M. Martin, and Wade E. Martin.

"Public Input Concerning Fire and Fuels Management in Region Three: Results from the Santa Fe National Forest," (2003), Holly Bender, Ingrid M. Martin, and Wade E. Martin.

"Public Input Concerning Fire and Fuels Management in Region Three: Results from the Kiowa National Forest," (2003), Holly Bender, Ingrid M. Martin, and Wade E. Martin.

$1500: Transformational Consumer Research grant, 2008-09, Dietary Supplements and Magical Beliefs.

$200,000:  USDA Forest Service to develop a strategic planning process that incorporates both qualitative and quantitative approaches to understanding the needs of different target segments of  public land customers.  This particular project focuses on the Grand Mesa Uncompaghre National Forests in central and western Colorado, (with Wade E. Martin), 2000-01. 

$250,000:  USDA Forest Service to expand the work that we have been doing at the regional level (Rocky Mountain Region) to the national level to provide input into the National Strategic Plan for the US Forest Service(with Wade E. Martin) 1998-2000.

$115,000:  USDA Forest Service to implement the second phase of the investigation of the linkages between social values and goals associated with public land use (with Wade E. Martin), 1997-99.

$35,000:  USDA Forest Service to develop a large scale survey to investigate the linkages between social values and goals associated with public land use, 1996-97.

$2000:  Office of Research Administration, Boston College, 1995 & 1996.