Long Beach,
01:27 AM

First-Ever Giving Day Pairs Fun and Philanthropy in Boost for Student Success

Worldwide fundraiser offers chance to give online or on campus while social media builds excitement


LONG BEACH, Calif. (Feb. 14, 2018) – Long Beach State University on March 15 will host its first-ever LB Giving Day, a 27-hour, global fundraising drive for campus supporters to show their “Beach Pride” and come together as a community for the benefit of current and future students.

This year, the focus will be on generating support for four high-priority, student-success initiatives: the Basic Needs, General Scholarship, Study Abroad and unrestricted Beach funds.

“Less than 28 percent of our funding now comes from the state, so our students increasingly rely on those four initiatives to help to fill the gap where state support and student fees fall short,” said Kelsey Crane, the campus’ assistant director of annual giving. “All gifts made to the campus during LB Giving Day will count toward our fundraising totals and are deeply appreciated.”

On LB Giving Day, donations will be accepted online from midnight EST - 11:59 PST. Donations also can be made on campus from 11 a.m. - 2 p.m., at the Philanthropy Fair (located in the North Quad, adjacent to Peterson Hall), which will feature Instagram giveaways, opportunity drawings, information booths and food trucks. Long Beach State University’s Social Media Ambassadors are being recruited to get the word out about the event.

“Wherever you may be and whatever your capacity for giving, there are ways for alumni, parents, students, friends or faculty/staff members to participate,” Vice President of University Relations and Development Andrea Taylor said. “Giving Day is, first and foremost, about engagement, and we hope that it will ultimately contribute to a stronger, more sustained culture of philanthropy at The Beach.”

SchoolsFirst Federal Credit Union pledges to match up to $10,000 in LB Giving Day donations to the General Scholarship Fund, and the Forty-Niner Shops, Inc. will match up to $10,000 in donations to the Basic Needs Fund.

“Support at any level really makes a difference,” Taylor said. “The important thing is that we all come together as a community so we can do more to help our students realize their academic dreams.”


About the campus: Long Beach State University is a teaching-intensive, research-driven university committed to providing highly valued undergraduate and graduate degrees critical for success in the globally minded 21st century. Annually ranked among the best universities in the West and among the best values in the entire nation, the university’s eight colleges serve more than 37,500 students. The campus values and is recognized for rich educational opportunities provided by excellent faculty and staff, exceptional degree programs, diversity of its student body, fiduciary and administrative responsibility and the positive contributions faculty, staff, students and more than 300,000 alumni make on society.