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Is the San Pedro Bay Ports complex, the nation’s largest trade gateway, threatened by economic trends and competition from other North American ports? That question, and others, will be addressed at the 10th CITT State of the Trade and Transportation Town Hall Meeting on Wednesday, March 11, from 6-8:30 p.m. in the Carpenter Performing Arts Center at CSULB.

Titled “The Decade Ahead: Jobs, Cargo, Competition, and You,” the meeting is free and open to the public, but seating is limited. The event is hosted by the Center for International Trade and Transportation (CITT) at CSULB and the METRANS Transportation Center. Other sponsors include the ports of Los Angeles and Long Beach, the International Longshore and Warehouse Union, Union Pacific Railroads, BNSF, ACTA, Long Beach City College, and others.

The objectives of this year’s town hall are to understand the impacts of the global economic recession on the Southern California ports, and what drives decision makers along the supply chain when choosing which ports to use. The event will feature an introductory presentation by leading national economist Paul Bingham, Global Insight, titled “Perspectives on Global and National Changes in International Trade and Economic Recession.” A video presentation, produced by CSULB’s Advance Media Production, will demonstrate how those trends have impacted trade through Southern California’s ports. Genevieve Giuliano, a professor and senior associate dean of Research and Technology, School of Policy, Planning, and Development and director of the METRANS Transportation Center at the University of Southern California, will give a brief review of the past town hall meetings, recognizing the unique accomplishments of the various participants.

The panel consists of key decision makers along the supply chain, such as Alan McCorkle, APM Terminals; Scott Moore, Union Pacific Railroad; David Arsenault, Hyundai Merchant Marine, and Patty Senecal of the International Warehouse Logistics Association. The moderator, Joseph Magaddino, chair of CSULB’s Department of Economics, will lead a Q&A session with the audience.

The town hall meeting is expected to draw more than 1,000 individuals based on attendance of the previous events and will offer the most up-to-date information possible on a rapidly changing topic, making this a unique opportunity for audience members to ask questions and gain valuable knowledge.

The event is for individuals involved with and affected by trade and transportation, including longshore labor, truckers, ocean carriers, marine terminal operators, freighter forwarders, custom brokers, intermodal marketing companies, distribution centers, shippers, government agencies, elected officials, as well as the general public.

With the 10th Town Hall, CITT and METRANS will bring to a close a decade-long educational series, at least in its present format.

“When we began in 1999, there were few forums where those, both inside and outside the goods movement industry could share common concerns and propose solutions,” says Marianne Venieris, executive director, CITT and deputy director, METRANS Transportation Center, “We take great pride in what has been accomplished by CITT, METRANS and our partners.”

For more information, call the CITT office at 562/985-2872 or visit the CITT Web site.

The Industrial Design Department at CSULB has been named one of “America’s Best Architecture & Design Schools” for 2009 by DesignIntelligence, a bi-monthly report produced by the Design Future Council.

CSULB’s Industrial Design Department placed 13th in the report’s undergraduate category in the “Top 15 Industrial Design Programs 2009” survey.

“This reaffirms that our graduates are some of the best-trained new professionals entering the field of industrial design,” said Assistant Professor David Teubner, a CSULB alum who also serves as coordinator for the campus’ Industrial Design Program. “Unlike most of our competitors, we do not maintain a promotional staff nor do we have a promotional budget. We rely on our alumni to spread the word and maintain our reputation through their excellent achievements.”

For a decade, DesignIntelligence surveyed organizations and campuses across the nation to determine which produces graduates meeting and exceeding the demands of professional practice. The report is the definitive source for information on accredited U.S. architecture and design schools as determined by practitioners who employ design professionals.

The overall function of the report is to provide students, parents, counselors and industry professionals with targeted and timely information as a tool to determine the nation’s top performing schools and as a benchmark for evaluating other programs. The report is also the regular source of information for such media outlets as Fortune, the Wall Street Journal and NPR.

Design Intelligence

From architecture and landscape architecture, to interior and industrial design, some of the findings regarding design schools in “America’s Best Architecture & Design Schools” include:

• the programs that best prepare students for the rigors of professional practice
• how design programs meet emerging needs in the fields
• the most admired design educators
• the programs that are a good value for the investment
• where might design firms recruit top graduates.

The Design Future Council is a global network of design community professionals with a mission to explore trends, changes, and new opportunities in design, architecture, engineering, and building technology. Members include leading architecture and design firms, dynamic manufacturers, and service providers. Being ranked 13th by DesignIntelligence is quite an accomplishment since there are more than 100 undergraduate industrial design programs at public and private universities nationwide, according to Teubner.

“It always amazes me that we are able to attract talented and motivated students from around the world in spite of the fact that we do so little promotion. Our competition works much harder to attract their students,” he said. “I have always been proud of the fact that we offer a degree program that can hold its own against private programs that cost five to 10 times as much. This sort of recognition proves it.”

CSULB will host its 11th annual Women and Careers Conference on Friday, March 13, from 8:30 a.m. to 12:30 p.m. in the University Student Union (USU) Ballrooms. The conference answers – and sometimes poses – questions for college students planning to use their education as a springboard to their future professional lives. Admission is free and the event is open to the general public.

The conference offers attendees the opportunity to hear and interact with, a panel of successful women from various career fields discussing their experiences and the factors that contributed to their success. They will talk about such issues as their personal decision-making processes, their challenges and goals, who made a difference in their lives and why, their mentoring experiences, the balance they strike between their personal and professional lives and the “glass ceiling”.

“The core of the program is for students to hear successful women talk about the various factors involved in the decisions they have made about their careers,” said Lynne Coenen, director of the Women’s Resource Center. “It tends to bring in issues like networking and when students see this it gives them another way of looking at things. It helps them to see that once they graduate, what they think they are going to do with their lives may not be that. There may be many different roles they will have.”

“Life experiences and cultural backgrounds are important considerations on the panel, in addition to ethnicity and abilities,” said Judi Walker, Educational Career Services Director and event partner, “because we want as broad a representation as possible for student interaction, and we want to be reflective of our student population.”

Members of the panel include engineer Rhonda Hayes, support manager, IT Division, Raytheon Space and Airborne Systems; Elizabeth Novack, assistant superintendent, Newport-Mesa Unified School District; Elana Quinones, administrator, Forensic Science Services (crime lab) of the Long Beach Police Department; Andrea Galvin, historical preservationist, founder and CEO of Galvin Preservation Associates, Inc.; Tuonisia Turner-Lewis, head women’s basketball coach, California State University, Los Angeles; Melissa Pitts-Cutler, California parole agent and author of popular children’s books; and Jane Benson, manufacturing/distribution market manager, Moss Adams, L.L.P; and Candice Chick Shirey, CHAMPS Life/Skills coordinator, CSULB athletics. The panel moderator will be CSULB alumna Eliana Reece, former panelist and independent senior sales director, Mary Kay Cosmetics.

“Surveys and statistics indicate that on average, people make significant career changes approximately every five years, and often those changes will be something seemingly unrelated to students’ majors,” said Barbara Sinclair, Women’s Resource Center assistant director. “However, we also know that developing strategies for addressing decision-making moments increases student’s options when opportunities arise for making changes. This is perhaps one of the most important aspects of the conference – providing opportunities for students to hear that information from women who have used it.”

The conference schedule is 8:30 a.m., registration, networking and refreshments; 9 a.m., welcome and introduction to program; 9:20 a.m., professional women’s panel, with a make-a-friend break mid-morning; and a connection network, door prize drawing, and closing at noon.

The conference is organized by the Women’s Resource Center, the Career Development Center and Educational Career Services in The College of Education with support from the President’s Commission on the Status of Women, USU Program Council, and Associated Students of CSULB.

Pre-registration is recommended to assure conference materials for everyone, and registration can be done online at
For more information about the conference, call the Women’s Resource Center at 562/985-8576 or the Career Development Center at 562/985-4151.

On March 4-6, CSULB will be visited by a team of colleagues from the Western Association of Schools and Colleges (WASC) as part of our reaccreditation process. All students, faculty and staff are encouraged to share their comments about CSULB with the visiting team at an open forum on Thursday, March 5, from 9-10 a.m. in the University Student Union, Room 304.

Anyone who is unable to participate in the open forum can e-mail their comments to the visiting team at This is a secure e-mail address that only authorized team members can access. E-mails are not reviewed by any CSULB representative. Comments must be received by Friday, March 6 to be considered as part of the review process.

For more information, visit the CSULB WASC Web site.

CSULB is proud of its identity as a university connected to the community in a cooperative spirit of engagement which is mutually beneficial. Typifying this commitment, many from the campus community reap the rewards intrinsically embedded in helping in their neighborhoods and will be recognized this spring.

Nominations for the 2008-09 Community Service Awards are encouraged at this time. There are four awards per year, one each to a CSULB student, faculty member, staff member, and alumni.

These awards recognize and encourage service by members of the CSULB family to the community within which they live. The Academic Senate, the Staff Council, the Alumni Association, and the Associated Students Inc. sponsor the awards.

Wide ranges of service activities are eligible, including political, religious, and social activism. In all cases, sustained involvement and significant results are considered. Noteworthy accomplishments within the past 12 months will receive special attention. Unpaid volunteer service that is not part of one’s normal and expected occupational duties is preferred. Those eligible include CSULB faculty, staff, students, and alumni (to include all former students and friends of the university). Self-nominations are encouraged. Awardees may reapply five years after receiving an award.

To be eligible, complete a nomination form with the required narrative description. In addition, one letter of recommendation of support is required, with submission of up to three letters permissible. A committee selected by the sponsoring group judges the nominations and the deliberations of the committee will be confidential.

Nominations must be submitted to the appropriate location listed on the submission form by noon on Friday, March 13. All submissions must be by U.S. mail or hand-carried to appropriate location.

A narrative description should not exceed 300 words and should include details of the services activity (include dates and nature of service); significant accomplishment/outcomes overall during the last 12 months; an assessment of the activity’s value to the community served; any benefits to the CSULB as the result of the nominees’ involvement; any other especially important factors for the judging committee to consider; and a statement as to whether activities were stipendiary and/or paid.

Completed nomination forms and narrative should be submitted as follows: faculty to the Academic Senate Office, Academic Services-112, Mail Stop: 2005; staff nominations go to Staff Personnel (Brotman Hall-335, Mail Stop: “0121); alumni nominations go to Alumni Relations (University Student Union-111, Mail Stop: 0601); and student nominations go to Associated Students, Inc. (University Student Union-311, MaiI Stop: 0602). The campus mailing address is: CSU Long Beach 1250 Bellflower Blvd. Long Beach, CA 90840.

If you should have any questions or to receive a nomination form, contact the Office of Academic Senate, AS-112 at 562/985-4149.

A film festival titled “Viva Cuba!” continues on consecutive Thursdays at 7 p.m. through March 19 in Lecture Hall 150 at CSULB. Admission is free.

“Our target audience is anyone at any age with an interest in Cuba (all movies will be in Spanish with English subtitles),” said Bonnie Gasior, a member of Romance/German/Russian Languages and Literatures (RGRLL) since 2001 and festival co-organizer with Nhora Serrano, who joined Comparative World Literature and Classics (CWLC) in 2006. “We hope to attract students from CSULB and beyond, faculty and community members.”

The festival’s final three screenings will be “Balseros” (2002; directed by Charles Bosch and Josep M. Domènech) on March 5, “Habana Blues” (2005; directed by Benito Zambrano) on March 12 and “Suite Habana” (2006; directed by Fernando Pérez) on March 19.

One key to the eclectic selection is accessibility. “We wanted to include quality films that are not easily accessible,” said Gasior. “Many people, for example, are familiar with ‘Fresa y Chocolate’ or ‘The Buena Vista Social Club’ because they’ve managed to permeate Hollywood circles. The ones we’ve chosen are less well-known but still critically acclaimed. Once we identified several viable movies, we began to look at themes identifiable with Cuba, namely race, gender and class. We feel that these issues are and have always been important in Cuban films and are keys to the Cuban experience. We also sought out movies that are stylistically diverse in the movie medium itself so as to offer insight into the late 20th century Cuban film industry.” The festival is sponsored by International Projects, RGRLL, CWLC and the Latin American Studies Program.

Cuba Film Festival

The series has its roots in Cuba’s changing leadership. “Last year, when Fidel Castro stepped down from power, Nhora Serrano and I thought it would be an appropriate time to commemorate the end of an era, so to speak,” Gasior explained. “Since we, as Americans, have little access to and contact with Cuba, we thought a film series would be a good way to inform, educate and enlighten people about this tiny island-country that, because of political reasons, is often a big question mark for many people in the U.S.”

Gasior feels the series’ timing couldn’t be better. “This festival comes at an extremely appropriate time because 2009 marks the 50-year anniversary of the Revolution,” she said. “And more importantly, now that we have a new president who has expressed a desire to better Cuba/U.S. relations, Cuba will surely gain more visibility over the next few years.”

The festival is a first-ever event for the campus. Gasior and Serrano saluted the annual Latin American Film Series but stressed their films were dedicated solely to Cuba. They also praised administration support for the event. “We are lucky to be at an institution that supports both financially and academically this type of endeavor,” agreed Gasior and Serrano.

Gasior and Serrano encouraged both campus and community to attend the five-week series. Gasior summarized, “I think Ingrid Bergman said it best -‘No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight of the soul.’”

Can happiness be measured? That is just one of the questions expected to be discussed as CSULB’s Psychology and Philosophy Departments, in cooperation with the university’s Cognitive Science Group, Center for Applied Ethics, and the Center for the Advancement of Philosophy in the Public Schools, welcome the return of the annual Cognitive Science Conference, on the topic “Ethical and Social Scientific Perspectives on Well-Being,” March 5-7 in the Karl Anatol Conference Center.

“The past 30 years have witnessed an explosion of theoretical and empirical research on the nature of personal well-being and related cognitive and affective states (self-assessment, desire, pleasure, happiness, and other positive and negative emotions),” explained conference organizer Charles Wallis, director of the Cognitive Science Group and a member of the Philosophy Department since 2000. “In philosophy, ethicists propose increasingly nuanced accounts of both happiness and human well-being, while social philosophers discuss ways of structuring institutions to better promote aggregate well-being. Economists likewise develop hypotheses about how best to structure institutions and incentives to promote aggregate well-being as they seek valid ways to measure it. In psychology, active research programs explore the components, measurement, and promotion of subjective well-being while cognitive neuroscientists explore its biological and neurological bases.

“This conference seeks to bring together a diverse set of scholars, including ethicists, social philosophers, psychologists, neuroscientists, and economists ranging from graduate students to full professors in order to facilitate a productive and much-needed exchange of ideas,” he continued. “Ideally, participants will gain greater insight into the fundamental questions, methodologies, and results of one another’s separate research programs, allowing each participant to better evaluate the implications of one another’s research for their own work as well as for social policy.”

“It’s also important to remember that this conference is not just for faculty members but also for students,” said Dan Chiappe, member of the Psychology Department and one of the co-founders of the Cognitive Science Group. “Students have gotten a lot from past conferences,” he explained. “They get first-hand exposure to prominent national and international research and researchers in the conference areas. That sort of experience is invaluable for student learning and development.”

Conference presenters will include the University of Alabama’s Erik Angner, the University of Oklahoma’s Neera Badhwar, Florida State University’s Mike Bishop, St. Louis University’s Daniel Haybron, Washington University’s Randy Larsen, the Universitätsklinikum Magdeburg’s Georg Northoff, UCLA’s Golnaz Tabibnia, the University of Minnesota’s Valerie Tiberius and Loyola University’s J.D. Trout.

“Each speaker will approach the issue of the nature of happiness or well-being through his or her own disciplinary methods,” said conference organizer Jason Raibley, co-director of the Center For Applied Ethics who joined the Philosophy Department in 2007. “For instance, ethicists will discuss the importance of well-being for morality and virtue and how they connect with each other,” he said. “Participating economists will discuss recent psychological findings about well-being in terms of forming public policy and whether we ought to think about well-being instead of the gross national product in assessing the health of society and planning public policy. Psychologists will focus on the nature of pleasure and how neural systems undergird affective response in humans.”

According to Raibley, the question philosophers are most interested in is the nature of well-being. “What has a direct bearing on well-being as opposed to mere likelihood or chance of raising the level of well-being?” he asked. “Is well-being constituted by desire satisfaction or the development of one’s capacities or talents? What techniques can we adopt to promote well-being?”

Wallis expects discussion of such issues as the possibility of measuring happiness. “Are people any good at predicting what will or will not make them happy? Are there genetic predispositions toward happiness?” Wallis asked. “Research has shown that the brain gets a bigger reward jolt from socially significant rewards as opposed to monetarily significant rewards. This is even true for apes and monkeys. When researchers reward monkeys at different levels for performing the same tasks, the monkeys that receive lesser rewards become upset when observing the other monkeys getting more grapes for doing the same work. But nepotism is involved. Monkeys are less indignant when a relative gets more grapes.”

“People’s sense of what will make them happy and how happy it will make them is often wrong,” Wallis said. “People often cast whole periods of their lives on the basis of some small, but salient subset of their experiences during that time,” he said. “Even though they might have been happy for a significant part of the time, if they perceived themselves as unhappy, the whole period is remembered that way.” “Such misperceptions often occur when a life episode ends with an unhappy experience,” added Teresa Chandler, member of the Philosophy Department and co-director of the Center for Applied Ethics.

Wallis hoped that both the campus and the surrounding community would participate. “Happiness and well-being research, like so much research in cognitive science, has tremendous potential to directly impact individuals and society,” he said. “This conference provides the university community and the greater Xouthern California community an opportunity to learn about the cutting-edge research in this area. Everyone can benefit from learning about results bearing on how people perceive their own happiness and well-being, whether or not they are good at predicting what will make them happy, what factors can increase happiness and well-being, and what, if any, limits one’s own genetics places on one’s happiness and well-being. These are things that people ought to be thinking about, particularly when we are contemplating a sea change in terms of social policy.”

The CSULB Regional Technology Center (RTC) will host a business mixer for technology entrepreneurs, students, faculty and business leaders on Tuesday, March 3, from 4-6 p.m. in the CSULB Studebaker location at 1000 N. Studebaker Road in Long Beach. The informal event is free and open to the public.

An affiliate of the Business Technology Center of Los Angeles, the CSULB Regional Technology Center is a virtual business incubator/accelerator organization designed to work with the university community and external partners in business and government to support entrepreneurial innovation in the Long Beach area.

The RTC assists faculty, students and community entrepreneurs with start-up and early stage technology companies with a focus on growth and prosperity. Members of the center have access to expert mentoring, business contacts, events and educational opportunities. The RTC committees include business owners, CSULB faculty, representatives from finance, law and accounting firms, local government, entrepreneurial specialists and angel and VC investors.

Mentors will be available to discuss how their business expertise and valuable contacts can assist entrepreneurs with growth plans and company problems. In addition, advisory board members will be available to explain how the RTC can provide critical assistance for early stage technology companies.

For more information about the RTC’s March 3 business mixer, contact Robin Moore at 562/985-2478 or e-mail For more information go to the RTC Web site.

The Margaret Mead Traveling Film and Video Festival arrives at the William Link Theater for its first visit on Thursday, March 12, through Saturday, March 14. Admission is free.

The series opens each night at 5:30 p.m. and runs through 7:30 p.m. on Thursday and Friday and until 8 p.m. in its conclusion on Saturday.

“This festival screens some of the best examples of ethnographic film made in the last several years,” explains festival organizer Steven Russo-Schindler, who joined the university last fall. “This festival is the only one of its kind in the world. For audiences interested in documentary films and who want to know more about the world outside the United States, this is something they will love.”

The film series will feature “Grito de Piedra” (Scream of the Stone, 2006) which profiles the legendary silver city of Potosi and how its economically destitute silver mines have been opened as a tourist destination for visitors to Bolivia; “Stranger Comes to Town” (2007), a video that re-purposes animation from the Department of Homeland Security, combining them with stories from the border, images from the online game World of Warcraft and journeys via Google Earth to tell a tale of bodies moving through lands familiar and strange; “Super Amigos” (2007), which examines five former professional wrestlers in Mexico City who don the personas of superheroes to fight injustice and inspire others within their local communities; and “Village of Dust, City of Water” (2006), a lyrical and chilling cinematic poem about social exploitation over access to water in India where rural water supplies are redistributed to serve cities and communities are displaced to create dams.

The series concludes on Saturday, March 14, at 5:30 p.m. with a double feature of “The Water Front” (2007) that visits Highland Park, Mich., where local activists fight to keep their community’s water from being privatized; and “Gimme Green” (2006) which offers a close look at the American obsession with lawns and their impact on our environment, our wallets and our outlook on life.

Rousso-Schindler, who has organized festivals in screenings at USC, thanked College of Liberal Arts Dean Gerry Riposa for his support.

“Hosting this film festival highlights a new dimension of visual anthropology in our department,” said Rousso-Schindler. “This is something students love. They are the YouTube generation and they are exciting to be around.”

Rousso-Schindler feels the festival will draw strength from screening in Long Beach. “Previous screenings were in USC in downtown L.A. and that’s not always the most attractive place for a film festival,” he explained. “By hosting the festival here in Long Beach, we offer a chance to see films that don’t often find an outlet here. This is a chance to show there are more fans of documentary film making than university students.”

Rousso-Schindler encouraged the university community to attend. “The Margaret Mead Traveling Film Festival offers something different for audiences used to movies full of explosions,” he said. “This is a chance to learn something good about the world.”

Presented by CSULB’s Staff Council, the Munch ‘n Learn series continues on campus with the next scheduled events set for Thursday, March 12, and Wednesday, April 8.

The popular series offers campus members the opportunity to visit offices and facilities at the university, giving them the chance to meet staff, learn about services and gain awareness of a variety of resources. All tours/programs are held from noon-1 p.m. and those attending are encouraged to bring their lunches.

On March 12, KJZZ radio personality Helen Borgers will host a tour of the on-campus CSULB radio station, sharing her stories and some its history. KJZZ has risen to become one of the country’s top five most-listened-to public radio stations for jazz. For this event, there is a limit of 40 people and participants will meet at the front door of the station. RSVP is required.

On April 8, get a University Library tour headed by Henry DuBois, administrative services librarian. See the latest improvements and innovations to the library, highlighted by tours of ORCA (online remote collections access, the robotic retrieval system) and the Spidell Center. Also, DuBois will show individuals opportunities for personal enrichment with DVDs, payaways, best sellers and tell about the library’s plans. For this event, there is a limit of 40 people and participants will meet in the library’s first floor lobby. RSVP is required.

To register, complete the form and return it to Nancy Green in the University Bookstore by e-mail or call 562/985-7854