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Shrader Passes Along Experience

Published: May 22, 2017

John Shrader
John Shrader

CSULB journalism professor John Shrader is a jack-of-all-trades and, seemingly, master of all of them as well. With more than 30 years of experience in the broadcast business, he has kept busy with an array of on- and off-campus projects.

Shrader first arrived at CSULB in Fall 2011 with a master’s degree in mass communications from San Jose State University and a bachelor’s degree in journalism from the University of Nebraska. During his time on campus, he has been the faculty advisor for K-Beach Radio and College Beat productions, and has taught several journalism courses, primarily focused on broadcast.

Most recently, Shrader authored a chapter for the book Perspectives on the U.S.-Mexico Soccer Rivalry: Passion and Politics in Red, White, Blue, and Green. It will be released in July.

His chapter, “The Border War for Young Mexican-American Soccer Players: How Family and National Identity Play Out on the Field,” focuses on conditions surrounding young Mexican-American players, their families, the immigrant experience and the road to a professional career in soccer.

“It really highlights the growing dynamics between the countries and these players,” said Shrader.

He is also in the early stages of creating an audio documentary, a solo project on the pay-for-play soccer system in the U.S., where soccer players must essentially pay to get in the game.

“One of the unintended consequences of pay-for-play is that it disadvantages people of color in underserved communities, particularly Latino players,” said Shrader.

In addition, he is researching British-American soccer traditions for articles, and finishing a video collaboration with CSULB film and journalism students who volunteered to be part of it. The video, a project years in the making, covers the Long Beach Pow Wow celebrations every March on campus.

On occasion, Shrader speaks as an expert on how the news media affects politics, sports, entertainment and other areas. He has appeared on radio for KCRW and KPCC in Los Angeles, KCBS in San Francisco and KSRO in Santa Rosa, as well as on television for “FOX 11 Five O’clock News” in Los Angeles.

Shrader will be in Valencia, Spain, this summer and will attend and teach in collaboration with the Institute for Education in International Media, or ieiMedia, which provides intensive experiential summer courses in creative arts, communications and journalism.

As for the future, Shrader wants to focus on the growing field of sports communication and marketing.

When I got out of TV and got into teaching, I never set goals as to where I’d see myself in 5 or 10 years,” said Shrader. “But I do want to take advantage of my sports media coverage, whether it’s in the classroom or doing research.”

His advice to his students and those who are just starting to cultivate an interest in broadcast? Volunteer.

“Make yourself available, even if you don’t make a dime out of it,” said Shrader. “Students who are passionate and committed will always do good work and get jobs.”

And when he’s not busy taking on the broadcast world, Shrader visits his native Nebraska regularly and spends time with his wife, Tina.