California State University, Long Beach
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CSULB Communicators Honored for Creative Work

Published: March 16, 2015

Graphic design and digital projects conveying the importance of CSULB earned its Marketing and Communications office three gold and one bronze awards in the Council for Advancement and Support of Education (CASE) District VII 2015 Awards of Excellence competition.

The office won two gold awards for DECLARE: The Campaign for California State University, in the categories of Multi-page Publications, and Fundraising Publications: Case Statements/General Cultivation Publications. DECLARE describes CSULB’s campaign to raise $225 million to support student success, faculty achievements and public service that benefit California and the globe.

The Beach Magazine summer 2014 web edition also won a gold for Digital Magazines for its exceptional content including videos and graphics.

Eye-catching artwork featuring students, faculty and alumni on CSULB shuttle buses that travel around campus and to its off-site Beachside College housing complex won a bronze award for Design–Special Pieces.

“There were more than 470 entries and what is most impressive is that we are the only CSU to have won four awards including three golds. Other universities we are competing with have marketing teams that are double our size and budgets,” said Andy Hoang, associate vice president of marketing and communications. Competitors in the CSULB-honored categories included UCLA, UC Davis, Brigham Young University, University of Utah, Claremont Graduate University and others.

The office has overall responsibility for CSULB’s marketing and branding including its main website, digital and print content, social media, videography and photography.

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CASE is an international association of professionals in education fundraising, alumni relations, marketing and communications, and District VII represents the western United States. Contest winners were recognized March 6 at the district’s conference at the Newport Beach Marriott Hotel.

–Anne Ambrose