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The Beach on 2nd Street Store Marks Its Fifth Anniversary

Published: November 30, 2012

The Forty-Niner Shops Inc. will hold a special event on Saturday, Dec. 1, as it commemorates the fifth anniversary of The Beach on 2nd Street store in Belmont Shore. From noon-4 p.m. there will be an open-house style event with special savings and refreshments available.

On Dec. 1, 2007, President F. King Alexander, then-ASI President Mark Andrews and The Beach on 2nd Street store manager Kristin Bonetati, broke out the big scissors for the ribbon cutting grand opening event, marking the first off-campus retail location for the Forty-Niner Shops Inc. in Belmont Shore. The store is located at 5308 E. Second St.

“The neighbors on Second Street nicknamed us ‘the Miracle on 2nd Street’ because we negotiated a lease and opened for business in 30 days in order to make the opening in time for the Christmas Parade,” said Shops CEO/GM Don Penrod.

The paperwork may have been completed 30 days prior to the opening, but Bonetati’s staff had only seven days to set up the store after final renovations had been made before the Dec. 1 opening. Now, exactly five years later, Bonetati is inviting the community once again to join the Second Street team to celebrate this brightly shining beacon of Beach Pride in the heart of Belmont Shore.

Beachstore logo

And, following the open house, there will be plenty of time for guests to have dinner and secure a spot to enjoy the 30th Annual Belmont Shore Christmas Parade which begins at 6 p.m. and will feature CSULB alumna and Olympic gold medalist Misty May-Treanor, who will be a grand marshal next to her husband, baseball catcher Matt Treanor, who played in 36 games for the Los Angeles Dodgers in 2012.

Prospector Pete at Beach store
Prospector Pete and friends in front of the bookstore location in Belmont Shores.

The Forty-Niner Shops Inc. is a non-profit auxiliary of CSULB. Its mission is to promote student success through the provision of bookstore and dining services. Shops operations include more than 15 dining services units (including retail and residential dining), the University Bookstore, The Beach on 2nd Street and numerous other support units throughout the campus community.

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