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Haden To Receive Wooden Award, Speak At Ethics Breakfast

Published: March 15, 2012

On Thursday, March 29, the Ukleja Center for Ethical Leadership at CSULB, will present University of Southern California (USC) Director of Athletics Pat Haden with its 2012 John Wooden Ethics in Leadership Award. The award will be given to Haden during the “Leading the Ethical Organization” breakfast seminar from 7:30 to 11 a.m., at the Hyatt Regency Long Beach.

The seminar, at which Haden will be the featured speaker, is being offered by the Ukleja Center and Long Beach Area Chamber of Commerce.

Haden was a quarterback for the USC football team from 1972-74, leading the Trojans to a pair of national championships and three Rose Bowl appearances. After graduating from USC, he was awarded a Rhodes scholarship to Oxford University and went on to earn a J.D. from Loyola Law School.

As a professional athlete, Haden was a seventh-round pick of the Los Angeles Rams in the 1975 NFL draft. He played for the Southern California Sun of the World Football League in 1975 and then the Rams for six seasons (1976-81) while also attending Oxford. He led the Rams to three NFC West Division titles (1976-78) and the team advanced to the NFC Championship Game in 1976 and 1978. He was the team’s Rookie of the Year in 1976, made the Pro Bowl in 1977 and was named the NFC Player of the Year in 1978 by the Washington D.C. Touchdown Club. In his career, he completed 731of 1,363 passes for 9,296 yards and 52 touchdowns.

Along with his position heading the Trojan athletics department, he received a joint faculty appointment in the USC Marshall School of Business and USC Annenberg School for Communication and Journalism. He works with faculty to design new curricula in areas such as sports business and sports journalism, and lectures and teaches courses.

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From 1987 to 2010, Haden was a partner and managing director of Riordan, Lewis and Haden, a Los Angeles private equity firm that invests in high-growth middle market companies. His partners were former Los Angeles Mayor Richard Riordan and Chris Lewis, an All-American tennis player on a pair of USC’s NCAA championship teams. From 1982-87, Haden was an attorney in the Los Angeles office of Lillick, McHose and Charles.

Haden has also spent time as an analyst on college and pro football telecasts for CBS (1982-90), TNT (1990-97), NBC (1998-2009, where he did Notre Dame games) and FOX (2008) and on radio with CBS and Westwood One.

Pat Haden
Pat Haden

In addition, Haden served on USC’s Board of Trustees from 1991 until 2010 and chaired the board’s Academic Affairs and Student Affairs committees. He was a key adviser to a pair of USC provosts, working closely with them on all aspects of the university’s teaching and research mission. He also chaired the fundraising initiative of USC’s College of Letters, Arts and Sciences and served on the USC Alumni Association Board of Governors from 1984-88.

Today, serving as the athletics director at his alma mater, Haden oversees 19 athletic programs made up of more than 600 student athletes.

The breakfast seminar will also feature a panel discussion about real-life ethical challenges faced by business leaders. Panelists include Damon Dunn, former NFL player and commercial real estate investor; Rosa Zeegers, senior vice president of Global Consumer Products Licensing at Mattel; and Walt Pavlo, who will provide an insider’s look at the collapse of MCI WorldCom and white-collar crime.

Cost for the seminar and breakfast is $75 for individuals. Table sponsorships range from $500-$5,000. Online registration is available at For more information, contact Samantha Cardenas at 562/432-7830 or Jane Roeder at 562/985-8600.