This option establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.
CBA students with the Marketing option will need to take minimum 12 units of Marketing courses at CSULB.
1. Nine units selected from the following courses:
2. Take the following courses: