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Courses - MKTG Courses

300. Principles of Marketing (3)

Prerequisite: None.
The study of buyer behavior, marketing research, pricing, distribution, promotion, product strategies, and the influence of external factors. The roles of ethics, corporate social responsibility, and public policy that are intrinsic to marketing decision making in global environments are explored. Human Subject Pool participation required.

310. Retail Concepts and Policies (3)

Prerequisite: None
Overview of the retail system. Retail decision making emphasized in relation to the constantly changing situation facing all purveyors of goods and services. Emphasis on retail management in the dual worlds of physical and virtual stores.
Letter grade only (A-F).

330. Advertising and Promotion I (3)

Prerequisite: None
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.
Letter grade only (A-F).

350. Introduction to Entrepreneurial Marketing

Prerequisite: None.
Marketing in an entrepreneurial context. Topics include venture opportunities, marketing strategies and marketing mix for a venture, new product/service development, marketing research for new business opportunities, business model creation and innovation, sales forecast and performance evaluation of a venture.
Letter grade only (A-F).

405. Green Marketing and Sustainability

Prerequisite: MKTG 300, IS 301.
Applying marketing principles to understand customers’ expectations about environmental and social impacts; environmentally-friendly product strategies; green branding; social marketing; cause-related marketing; the role of marketing in social innovation and entrepreneurship; eco-labeling; fair trade, organic, and environmental certifications.
Letter grade only (A-F).

410. Services Marketing (3)

Prerequisites: MKTG 300, IS 301.
Focus on strategic and managerial issues specific to marketing service products in industries with high service components. Services development and positioning, distribution, pricing, promotion, demand and process management, service quality and recovery.
Letter grade only (A-F).

420. Sales Management (3)

Prerequisites: MKTG 300, IS 301.
Management of a sales force: organizing and deploying a sales force, developing effective sales training programs, designing motivation and compensation plans, asserting effective leadership and evaluating sales force performance. Sales analysis, forecasting techniques, account and territory management, and negotiations.
Letter grade only (A-F).

430. Advertising and Promotion II (3)

Prerequisites: MKTG 300, MKTG 330, IS 301.
Management of the promotional mix. Behavioral and data-based foundations for promotional strategies. Budgeting, allocation of promotional resources,and media models. Integration of promotional strategies into the marketing mix. Applications of information-based technologies and tools for analysis.
Letter grade only (A-F).

437. Digital Marketing and Media (3)

Prerequisites: MKTG 300, IS 301.
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.
Letter grade only (A-F).

465. Business To Business Marketing (3)

Prerequisites: MKTG 300, IS 301.
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.
Letter grade only (A-F).

470. Marketing Research (3)

Prerequisites: MKTG 300; IS 301, IS 310.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.
Letter grade only (A-F).

475. Marketing Analytics (3)

Prerequisites: IS 301, IS 310, and MKTG 300.
Marketing Analytics is an application of data science to marketing decision problems. The course explores customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. The course also examines the ethical and technical issues related to data privacy.
Letter grade only (A-F).

480. International Marketing (3)

Prerequisites: MKTG 300, IS 301.
The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.
Letter grade only (A-F).

481. International Marketing in Selected Markets (3)

Prerequisites: MKTG 300, IS 301.
Taught as a special topics seminar. Depending upon the instructor, topics may include marketing within specific regions such as Asia or Europe, marketing in developing countries, or international aspects of the marketing mix such as global advertising and global retailing.
Letter grade only (A-F).

490. Consumer Behavior (3)

Prerequisites: MKTG 300, IS 301.
Using concepts from the social sciences to understand and predict consumer behavior in a marketing context. Seeks understanding of how marketing tactics may influence consumers’ choices, beliefs, and attitudes about products and services both in profit and non-profit contexts.
Letter grade only (A-F).

492. New Products/New Services (3)

Prerequisites: MKTG 300, IS 301.
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.
Letter grade only (A-F).

494. Marketing Management (3)

Prerequisite(s): MKTG 300, MKTG 470, IS 301; senior marketing majors or consent of instructor.
Strategies and techniques in marketing management. Application of prior material from marketing curriculum to problems and cases. Emphasis on problem identification, evaluation of alternatives, and developing recommendations.
Letter grade only (A-F).

495. Selected Topics in Marketing (1-3)

Prerequisites: MKTG 300 and consent of instructor.
Topics of current interest in marketing selected for intensive study.
May be repeated to a maximum of 6 units. Topics announced in the Schedule of Classes.

497. Directed Studies (1-3)

Prerequisites: IS 301, consent of instructor and department chair, on Dean's List and a 3.0 GPA or higher in marketing.
Individual projects, study and research of advanced nature in marketing.


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