Schedule of Classes

Spring 2022

Class offerings as of: JULY 03, 2022

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
012958
Reserve Capacity
1,15,27LECTuTh12:30-1:45PM
Reserve Capacity
COB-139Kang CClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
024334
Reserve Capacity
1,15,27LECMW12:30-1:45PM
Reserve Capacity
COB-139Worthington NClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
0337761,15,27,311LECMW2-3:15PMCOB-139Soni PClass instruction is: Hybrid (Face to Face & Online).
Face-to-face and online synchronous classes; Face-to-Face Exams
03MW2-3:15PMONLINE-ONLYStaffadditional meeting detail
055089
Reserve Capacity
1,15,27LECMW7-8:15PM
Reserve Capacity
HC-100Flexo SClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
067785
Reserve Capacity
1,15,27LECTuTh11-12:15PM
Reserve Capacity
COB-140AMin SClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
0787141,15,27,311LECF10-12:45PM
Seats available
COB-140AYang BClass instruction is: Hybrid (Face to Face & Online).
Online classes, Face-to-Face Final; The Midterm Exam in week 7 may be offered in person or online - the exact mode to be determined.
07F10-12:45PMONLINE-ONLYStaffadditional meeting detail
0811196309,1,15,27LECTh11-12:15PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
08NANAONLINE-ONLYQiu Tadditional meeting detail

MKTG 310 - RETAIL CONCEPTS-POLICIES

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0157761,15,27LECM2-4:45PM
Seats available
COB-139AKowsari AClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0151621,15,27LECTuTh2-3:15PM
Seats available
COB-139AMoisio RClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0167891,27,15,307SEMTu7-9:45PMCOB-228Baez SClass instruction is: Hybrid (Face to Face & Online).
Meet in-person every other week; Face-to-Face Exams
seats reserved for Study Abroad at the Beach
01NANAONLINE-ONLYStaffadditional meeting detail

MKTG 420 - SALES MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0187111,15,27SEMTuTh12:30-1:45PMCOB-230Worthington NClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0115781,15,27SEMTuTh12:30-1:45PM
Seats available
COB-217O'Brien DClass instruction is: Face to Face - On Campus.
0241441,15,27SEMMW2-3:15PM
Seats available
COB-228O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0149431,15,27SEMTuTh11-12:15PMCOB-237BBiegel MClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
0258231,15,27SEMMW9:30-10:45AMCOB-237BStickney KClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
0366571,15,27SEMTuTh3:30-4:45PM
Seats available
COB-230Biegel MClass instruction is: Face to Face - On Campus.
seats reserved for Study Abroad at the Beach
0474841,15,27,307SEMTh7-9:45PMCOB-237AStickney KClass instruction is: Hybrid (Face to Face & Online).
Online classes, Face-to-Face Exams
04NANAONLINE-ONLYStaffadditional meeting detail

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0172211,15,27SEMMW12:30-1:45PMCOB-216Miller KClass instruction is: Face to Face - On Campus.

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0211197309,1,15,27LECTh9:30-10:45AMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYQiu Tadditional meeting detail

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0146621,15,17,27SEMTuTh12:30-1:45PMCOB-237BStickney KClass instruction is: Hybrid (Face to Face & Online).
Hybrid instruction (Face to Face & Online). Please see syllabus for online instruction dates and times.
01NANAONLINE-ONLYStaffadditional meeting detail
027222SEMTuTh11-12:15PMCOB-237APark EClass instruction is: Face to Face - On Campus.
0374831,15,27SEMTu4-6:45PMCOB-236Stickney KClass instruction is: Face to Face - On Campus.
0487181,15,27SEMF12-2:45PMONLINE-ONLYDecelle DClass instruction is: Online - Mixed Meet Times.
04NANAONLINE-ONLYDecelle Dadditional meeting detail
0589131,15,27SEMMW12:30-1:45PMCOB-237BHahn MClass instruction is: Face to Face - On Campus.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0158221,15,27SEMMW2-3:15PMCOB-237BHahn MClass instruction is: Face to Face - On Campus.

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0136561,15,27SEMMW9:30-10:45AM
Seats available
COB-230Siddiqi FClass instruction is: Face to Face - On Campus.
024473306,1,15,27SEMTuTh9:30-10:45AMONLINE-ONLYLau RClass instruction is: Synch. Online - Meet Times.

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0153171,15,27SEMMW11-12:15PMCOB-240Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0136751,15,27LECTuTh9:30-10:45AMCOB-123Flexo SClass instruction is: Face to Face - On Campus.
0244311,15,27LECMW12:30-1:45PM
Seats available
COB-230Flexo SClass instruction is: Face to Face - On Campus.
0361731,15,27,312LECMW9:30-10:45AMCOB-236Jimenez JClass instruction is: Hybrid (Face to Face & Online).
Online classes, Face-to-Face Exams
03NANAONLINE-ONLYStaffadditional meeting detail
0462161,15,27LECTuTh11-12:15PMCOB-139Moisio RClass instruction is: Face to Face - On Campus.
0587121,15,27LECMW11-12:15PM
Seats available
COB-230Flexo SClass instruction is: Face to Face - On Campus.
0611643312LECMW9:30-10:45AMONLINE-ONLYJimenez JClass instruction is: Online - Mixed Meet Times.
06NANAONLINE-ONLYJimenez Jadditional meeting detail

MKTG 494 - MKTG MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0136551,15,27SEMMW11-12:15PMCOB-228Berkin SClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.
0236741,15,27SEMTuTh12:30-1:45PMCOB-112Baez SClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.
0362151,15,27SEMMW2-3:15PMCOB-230Berkin SClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.
04852027SEMTh7-9:45PMONLINE-ONLYKoepp RClass instruction is: Synch. Online - Meet Times.
Prerequisite and/or co-requisite - see University Catalog.
For specific majors only - inquire department office.
05871315,27SEMTuTh2-3:15PMCOB-230Baez SClass instruction is: Face to Face - On Campus.
Seats are reserved for graduating seniors and enrollment management.
0610838SEMF9-11:45AM
Seats available
COB-230Koepp RClass instruction is: Face to Face - On Campus.

MKTG 495 - S TOPICS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0110387SEMF10-12:45PM
Seats available
COB-114Flexo SDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Student teams work with local small- and medium-sized businesses and organizations to provide digital marketing services, linked to relevant topics and case studies in digital marketing selected for intensive study.
Prerequisite: MKTG 437. Students interested in this course must fill out the Pre-Enrollment Qualtrics Survey to receive a permit number. Here is the link: https://csulb.qualtrics.com/jfe/form/SV_bxvuIey5AICeXOu

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0189551,15SEMTu7-9:45PM
Seats available
COB-230Kang CClass instruction is: Face to Face - On Campus.

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0241591,15,27SEMM7-9:45PM
Seats available
COB-230Lee SClass instruction is: Face to Face - On Campus.

MKTG 677 - ADVANCED MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
018422SEMW7-9:45PMCOB-230Park EClass instruction is: Face to Face - On Campus.

MKTG 680 - SOCIAL/DIGITAL MEDIA ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0110388307SEMTh6-8:45PMCOB-110Yang BClass instruction is: Hybrid (Face to Face & Online).
MSMA Section; Online Classes; Face-to-Face Final Exam
01NANAONLINE-ONLYYang Badditional meeting detail

MKTG 690 - STRAT & ANALYT FOR NEW PRODUCT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0110395SEMTu7-9:45PMCOB-140AMin SClass instruction is: Face to Face - On Campus.

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0193231SUPTBANACOB-337Martin IDepartment Consent Required
Class instruction is: Face to Face - On Campus.

Session: Jan 20 - Mar 11,2022 (8W1)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0210294SEMM7-9:45PM
Seats available
ONLINE-ONLYKoepp RClass instruction is: Online - Mixed Meet Times.
Reserved for OMBA students
02NANAONLINE-ONLYKoepp Radditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0410295SEMTu6-8:45PMONLINE-ONLYO'Brien DClass instruction is: Online - Mixed Meet Times.
Reserved for OMBA students
04NANAONLINE-ONLYO'Brien Dadditional meeting detail

Session: Mar 14 - May 06,2022 (8W2)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0411077309SEMM7-9:45PM
Seats available
ONLINE-ONLYKoepp RClass instruction is: Online - Mixed Meet Times.
04NANAONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 07/03 05:02:13
LOCATIONINSTRUCTORCOMMENT
0310242SEMTh7-9:45PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
Reserved for OMBA students
03NANAONLINE-ONLYQiu Tadditional meeting detail

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

17

Admission preference given to majors.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

306

Online Alternative Mode of Instruction (AMI): instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details.

307

Hybrid Instruction: Class consists of both face-to-face and asynchronous (no meet times) online class meetings. Check course syllabus for details.

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details.

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.

312

Hyflex/Synchronous Online: Students participate online at the same time on a set schedule via Lecture Capture or Hyflex (live stream) in conjunction with Face-to-Face section and instructor. Check course syllabus for details.