Schedule of Classes

Fall 2023

Class offerings as of: MARCH 08, 2024

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
01181027,309LECTu12:30-1:45PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
01NANAONLINE-ONLYStaffadditional meeting detail
02180927,311LECMW2-3:15PMCOB-139ASoni PClass instruction is: Hybrid (Face to Face & Online).
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Face-to-face and online synchronous classes; Face-to-Face Exams
02MW2-3:15PMONLINE-ONLYStaffadditional meeting detail
03304627,311LECW4-6:45PM
Seats available
COB-140AYang BClass instruction is: Hybrid (Face to Face & Online).
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Synchronous online classes, Face-to-Face Final
03W4-6:45PMONLINE-ONLYStaffadditional meeting detail
04502627LECMW3:30-4:45PMCOB-139ANguyen HClass instruction is: Face to Face - On Campus.
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
054318311,27LECTuTh7-8:15PM
Seats available
COB-140AKang CClass instruction is: Hybrid (Face to Face & Online).
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Synchronous online classes, Face-to-Face Exams
05TuTh7-8:15PMONLINE-ONLYStaffadditional meeting detail
06543227LECF9-11:45AMCOB-139ACofield DClass instruction is: Face to Face - On Campus.
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
07582927LECTuTh9:30-10:45AMCOB-140AAlberhasky MClass instruction is: Face to Face - On Campus.
Seating has been reserved for incoming transfer students. Additional Seats may become available after July 29, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
081226627,310LECMW9:30-10:45AMCOB-236Flexo SClass instruction is: Face to Face - On Campus.
0912302310,27LECMW9:30-10:45AMNAKowsari AClass instruction is: Face to Face - On Campus.

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
01571927,1,15LECMW9:30-10:45AM
Seats available
HC-120Moisio RClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0262641,15,27,305LECNANAONLINE-ONLYHomer PClass instruction is: Asynch. Online-No Meet Times.
Seats have been reserved for enrollment management. Interested students should contact PamelaMiles.Homer@csulb.edu. For course and exam info, go to csulb.edu/MKTGOnline330/.

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0170401,27LECTh4-6:45PM
Seats available
COB-230Min SClass instruction is: Face to Face - On Campus.

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0161611,27,311SEMTu4-6:45PM
Seats available
COB-216O'Brien DClass instruction is: Hybrid (Face to Face & Online).
Meet in-person every other week; Face-to-Face Exams
01Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 420 - SALES MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0174121,27SEMTuTh3:30-4:45PM
Seats available
COB-235Worthington NClass instruction is: Face to Face - On Campus.

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0128191,27SEMTuTh12:30-1:45PM
Seats available
COB-113O'Brien DClass instruction is: Face to Face - On Campus.

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0131961,27SEMTuTh11-12:15PM
Seats available
COB-237AStickney KClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0237461,27,311SEMM4-6:45PM
Seats available
COB-237BYang BClass instruction is: Hybrid (Face to Face & Online).
Synchronous online classes, Face-to-Face Final
02M4-6:45PMONLINE-ONLYStaffadditional meeting detail
0350211,27SEMMW11-12:15PM
Seats available
COB-236Biegel MClass instruction is: Face to Face - On Campus.
0466351,27SEMMW2-3:15PM
Seats available
COB-237ABiegel MClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0588651,27,306SEMM7-9:45PMONLINE-ONLYStickney KClass instruction is: Synch. Online - Meet Times.

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0167461,27,15SEMMW2-3:15PM
Seats available
COB-230Miller KClass instruction is: Face to Face - On Campus.

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0157231,15,27,309LECTu2-3:15PMONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
011811306,1,15,27SEMW4-6:45PMONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
0361151,15,27SEMTuTh12:30-1:45PMCOB-236Stickney KClass instruction is: Face to Face - On Campus.
044578306,1,15,27SEMTh7-9:45PMONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
0552261,15,27SEMTuTh9:30-10:45AMCOB-237BStickney KClass instruction is: Face to Face - On Campus.
0662291,15,27SEMMW12:30-1:45PM
Seats available
COB-236Flexo SClass instruction is: Face to Face - On Campus.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0163701,15,27SEMMW12:30-1:45PM
Seats available
COB-240Hahn MClass instruction is: Face to Face - On Campus.

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0252371,27,311SEMMW11-12:15PM
Seats available
COB-240Lau RClass instruction is: Hybrid (Face to Face & Online).
Online synchronous classes; Face-to-Face exams
02MW11-12:15PMONLINE-ONLYStaffadditional meeting detail
0310563306,1,27SEMM4-6:45PM
Seats available
ONLINE-ONLYLau RClass instruction is: Synch. Online - Meet Times.

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0184091,15,27SEMMW11-12:15PMCOB-227Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 487 - DIGITAL MARKETING AND MEDIA II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0184101,15,27SEMMW11-12:15PM
Seats available
COB-124Flexo SClass instruction is: Face to Face - On Campus.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0118121,15,27LECTuTh9:30-10:45AMCOB-235Flexo SClass instruction is: Face to Face - On Campus.
0345841,15,27LECMW12:30-1:45PMCOB-230Moisio RClass instruction is: Face to Face - On Campus.
0452361,15,27LECTuTh11-12:15PMCOB-230Alberhasky MClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach. Additional Seats may become available after September 20, 2023. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0574681,15,27,311LECMW9:30-10:45AMCOB-230Kang CClass instruction is: Hybrid (Face to Face & Online).
Online synchronous classes, Face-to-Face Exams
05MW9:30-10:45AMONLINE-ONLYStaffadditional meeting detail

MKTG 494 - MARKETING MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0135561,27SEMMW9:30-10:45AM
Seats available
COB-235Lee AClass instruction is: Face to Face - On Campus.
0257251,27,311SEMTu4-6:45PMCOB-227Lee AClass instruction is: Hybrid (Face to Face & Online).
Online synchronous classes; Face-to-Face Exams
02Tu4-6:45PMONLINE-ONLYStaffadditional meeting detail
0474131,27SEMMW11-12:15PMCOB-235Lee AClass instruction is: Face to Face - On Campus.

MKTG 497 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0118131,15,27SUPTBANA
Seats available
NAMin SDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Please contact Department Chair, Yu Wang, for more information. Email: yu.wang@csulb.edu

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0161991,15,27,179,46,307SEMTu7-9:45PMCOB-230Kowsari AClass instruction is: Hybrid (Face to Face & Online).
01Tu7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 630 - BRANDING INTEGRATED MKTG COMM

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0111809311,1,15,27,46SEMW7-9:45PM
Seats available
COB-114Fournier TClass instruction is: Hybrid (Face to Face & Online).
Enrollment to MKTG 630-01 is only for Evening MBA Students.
01W7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0274621,15,27,46,308SEMTh7-9:45PM
Seats available
COB-123Lee SClass instruction is: Face to Face - On Campus.
0512008311,1,15,27,46SEMW7-9:45PMCOB-122Nguyen HClass instruction is: Hybrid (Face to Face & Online).
MSMA Program
05W7-9:45PMONLINE-ONLYNguyen Hadditional meeting detail

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0170431,15,27,46,311SEMTh7-9:45PMCOB-237BRicards ZClass instruction is: Hybrid (Face to Face & Online).
MSMA Program
01Th7-9:45PMONLINE-ONLYStaffadditional meeting detail

MKTG 665 - SEMINAR MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0266361,15,27,46SEMTu7-9:45PMCOB-237AFlexo SClass instruction is: Face to Face - On Campus.
MSMA Program

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0312009311,1,15,27,46SEMM7-9:45PMCOB-140AKim MClass instruction is: Hybrid (Face to Face & Online).
MSMA Program
03M7-9:45PMONLINE-ONLYSong Radditional meeting detail

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
01181446,1,15,27SUPTBANA
Seats available
NAMin SDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Please contact Department Chair, Yu Wang, for more information. Email: yu.wang@csulb.edu

Session: Aug 22 - Oct 13,2023 (8W1)

Session: Oct 16 - Dec 11,2023 (8W2)

MKTG 674 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 03/08 05:02:22
LOCATIONINSTRUCTORCOMMENT
0611873309,1,15,27,46SEMTh6-8:45PM
Seats available
ONLINE-ONLYHahn MClass instruction is: Online - Mixed Meet Times.
06NANAONLINE-ONLYHahn Madditional meeting detail

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

179

Hybrid course. Additional hours required outside the classroom. Check with department for more information.

305

Online Asynchronous Instruction: instructor and students participate at different times; no set schedule for face-to-face or synchronous online meetings; check course syllabus for details.

306

Online Synchronous Instruction: instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details. Camera use may be required for synchronous online courses. Students in need of appropriate technology resources should contact ATS-help@csulb.edu

307

Hybrid Instruction: Class consists of both face-to-face and asynchronous (no meet times) online class meetings. Check course syllabus for details.

308

Face-to-Face Instruction: For clinical, internship, and field placements, face-to-face will take place in community locations (off-campus). Contact department and faculty for location details; check course syllabus for details.

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details. Camera use may be required for synchronous online courses. Student in need of appropriate technology resources should contact ATS-help@csulb.edu

310

Face-to-Face On-Campus Instruction: Face-to-face instruction will take place in a classroom on campus. Check course syllabus for details.

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.