Schedule of Classes

Fall 2021

Class offerings as of: DECEMBER 03, 2021

College of Business

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
011945309,15,27LECTu12:30-1:45PM
Seats available
ONLINE-ONLYQiu TClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail
021944307,1,15,27LECMW2-3:15PMCOB-139ASoni PClass instruction is: Hybrid (Face to Face & Online).
The class will be taught online synchronous with online exams, but with the possibility of face-to-face exams. Additional classroom reserved for exams to adhere to social distancing guidelines.
02NANAONLINE-ONLYStaffadditional meeting detail
02MW2-3:15PMCOB-123Staffadditional meeting detail
033318306,1,15,27LECW4-6:45PMONLINE-ONLYYang BClass instruction is: Synch. Online - Meet Times.
045744306,1,15,27LECMW3:30-4:45PMONLINE-ONLYNguyen HClass instruction is: Synch. Online - Meet Times.
054861305,1,15,27LECNANA
Seats available
ONLINE-ONLYHomer PClass instruction is: Asynch. Online-No Meet Times.
Seats have been reserved for enrollment management. Interested students should contact PamelaMiles.Homer@csulb.edu.
For course and exam info: www.csulb.edu/MKTGOnline300/. Exams are given on campus (free) or via the ProctorU or Examity webcam monitoring platforms (about $20 paid by the student).
066261306,1,15,27LECTuTh7-8:15PMONLINE-ONLYSifford DClass instruction is: Synch. Online - Meet Times.
076777
Reserve Capacity
307,1,15,27LECF1-3:45PM
Reserve Capacity
COB-140Kang CClass instruction is: Hybrid (Face to Face & Online).
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 21, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
07NANAONLINE-ONLYStaffadditional meeting detail
088587310,1,15,27LECTuTh9:30-10:45AMCOB-140AMin SClass instruction is: Face to Face - On Campus.

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
016629
Reserve Capacity
310,15,27,1LECMW9:30-10:45AM
Reserve Capacity
COB-140AMoisio RClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 21, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
0273901,15,27,308LECM7-9:45PMCOB-139Kowsari AClass instruction is: Face to Face - On Campus.

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0184831,15,27,308LECF9-11:45AMCOB-139AMin SClass instruction is: Face to Face - On Campus.

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0111257306,1,15,27SEMM4-6:45PMONLINE-ONLYMcKinley MClass instruction is: Synch. Online - Meet Times.

MKTG 420 - SALES MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0191211,15,27,308SEMTuTh3:30-4:45PM
Seats available
COB-140AWorthington NClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 21, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0130351,15,27,308SEMTuTh12:30-1:45PM
Seats available
COB-139AO'Brien DClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 21, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
013507310,1,15,27SEMTuTh2-3:15PM
Seats available
COB-139Flexo SClass instruction is: Face to Face - On Campus.
024171306,1,15,27SEMTu5-7:45PMONLINE-ONLYStickney KClass instruction is: Online - Mixed Meet Times.
Seating has been reserved for Study Abroad @ the Beach students. Additional Seats may become available on August 22, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
02NANAONLINE-ONLYStaffadditional meeting detail
035739310,1,15,27SEMMW11-12:15PMCOB-240Biegel MClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad @ the Beach students. Additional Seats may become available on August 22, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css
047894310,1,15,27SEMMW2-3:15PM
Seats available
COB-240Biegel MClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad @ the Beach students. Additional Seats may become available on August 22, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0180501,27,15,308SEMMW2-3:15PMCOB-140AMiller KClass instruction is: Face to Face - On Campus.
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 21, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 470 - MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0119461,15,27,306SEMW4-6:45PMONLINE-ONLYDecelle DClass instruction is: Synch. Online - Meet Times.
0232681,15,27,306SEMMW2-3:15PMONLINE-ONLYPark EClass instruction is: Synch. Online - Meet Times.
0371841,15,27,306SEMTuTh12:30-1:45PMONLINE-ONLYStickney KClass instruction is: Synch. Online - Meet Times.
0452011,15,27,306SEMTh7-9:45PMONLINE-ONLYStickney KClass instruction is: Synch. Online - Meet Times.
055986310,1,15,27SEMTuTh9:30-10:45AMCOB-237BHahn MClass instruction is: Face to Face - On Campus.
0673461,15,27,306SEMMW12:30-1:45PMONLINE-ONLYPark EClass instruction is: Synch. Online - Meet Times.
0712179310,1,15,27SEMTuTh11-12:15PMCOB-237BHahn MClass instruction is: Face to Face - On Campus.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0175391,15,27,306SEMMW12:30-1:45PMONLINE-ONLYHahn MClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
015985309,1,15,27SEMTuTh9:30-10:45AMONLINE-ONLYLau RClass instruction is: Online - Mixed Meet Times.
01NANAONLINE-ONLYStaffadditional meeting detail
026000309,1,15,27SEMMW11-12:15PMONLINE-ONLYLau RClass instruction is: Online - Mixed Meet Times.
02NANAONLINE-ONLYStaffadditional meeting detail

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01107461,15,27,306SEMTu7-9:45PMONLINE-ONLYKowsari AClass instruction is: Synch. Online - Meet Times.
02120381,15,27,306SEMW9-11:45AM
Seats available
ONLINE-ONLYKowsari AClass instruction is: Synch. Online - Meet Times.
Seating has been reserved for Study Abroad at the Beach students. Additional Seats may become available on August 22, 2021. Please refer to this website for more information on course availability: http://csulb.edu/cob/css

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0119471,15,27,310LECTuTh9:30-10:45AMCOB-139Flexo SClass instruction is: Face to Face - On Campus.
025207310,1,15,27LECMW12:30-1:45PMCOB-140AMoisio RClass instruction is: Face to Face - On Campus.
035999309,1,15,27LECTuTh11-12:15PMONLINE-ONLYJimenez JClass instruction is: Online - Mixed Meet Times.
03NANAONLINE-ONLYStaffadditional meeting detail
0492091,15,27,308LECMW9:30-10:45AMCOB-139AFlexo SClass instruction is: Face to Face - On Campus.

MKTG 494 - MKTG MANAGEMENT

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0139491,15,27,311SEMMW12:30-1:45PMCOB-140Berkin SClass instruction is: Hybrid (Face to Face & Online).
In Person dates: 8/23, 8/30, 9/13, 9/20, 9/27, 10/04, 10/11, 10/18, 10/25, 11/01, 11/08, 11/15, 11/29, 12/6
01MW12:30-1:45PMONLINE-ONLYStaffadditional meeting detail
0266361,15,27,311SEMTuTh12:30-1:45PMCOB-140Berkin SClass instruction is: Hybrid (Face to Face & Online).
In Person Dates: 08/24, 08/31, 09/07, 09/14, 09/21, 09/28, 10/05, 10/12, 10/19, 10/26, 11/02, 11/09, 11/16, 11/30, 12/07
02TuTh12:30-1:45PMONLINE-ONLYStaffadditional meeting detail
039122306,1,15,27SEMTu4-6:45PMONLINE-ONLYMcKinley MClass instruction is: Synch. Online - Meet Times.
0411292
Reserve Capacity
306,1,15,27SEMMW11-12:15PM
Reserve Capacity
ONLINE-ONLYSifford DClass instruction is: Synch. Online - Meet Times.

MKTG 495 - S TOPICS MARKETING

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01112911,27,310SEMF10-12:45PM
Seats available
COB-114Lee SDepartment Consent Required
Class instruction is: Face to Face - On Campus.
Department Consent Required
This course is the first part of a two course Entrepreneurship sequence run with the Apostle Enterprise Lab. The course is open to all students from the university but requires you to commit to both the fall 2021 and spring 2022 Friday courses. MKTG 49

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01730027,46,311SEMTu7-9:45PM
Seats available
COB-228Kang CClass instruction is: Hybrid (Face to Face & Online).
EMBA Program
01NANAONLINE-ONLYStaffadditional meeting detail
021075027,46,307SEMTh7-9:45PM
Seats available
COB-139AFlexo SClass instruction is: Hybrid (Face to Face & Online).
EMBA Program
In person meetings will take place on campus every other week starting on 8/26/21.Online asynchronous sessions will be every other week when not meeting on campus.
02NANAONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01760027,46,308SEMW7-9:45PMCOB-139Lee SClass instruction is: Face to Face - On Campus.
MSMA Program
02919927,46,308SEMTh7-9:45PM
Seats available
COB-139Lee SClass instruction is: Face to Face - On Campus.
EMBA Program

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01848627,46,311SEMTh7-9:45PMCOB-140Wang YClass instruction is: Hybrid (Face to Face & Online).
MSMA and EMBA Programs
01NANAONLINE-ONLYStaffadditional meeting detail
0312073306,1,15,27SEMTh6-8:45PM
Seats available
ONLINE-ONLYYang BClass instruction is: Synch. Online - Meet Times.
EMBA Program

MKTG 665 - SEMINAR MARKETING RESEARCH

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01789527,46,308SEMTu7-9:45PMCOB-139Flexo SClass instruction is: Face to Face - On Campus.
MSMA and EMBA Programs

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01848727,46,306SEMM7-9:45PMONLINE-ONLYSong RClass instruction is: Synch. Online - Meet Times.
MSMA Program

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
01194927,46,308SUPTBANA
Seats available
ONLINE-ONLYMartin IDepartment Consent Required
Class instruction is: Asynch. Online-No Meet Times.

Session: Aug 23 - Oct 15,2021 (8W1)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0611883306,46SEMTu7-9:45PMONLINE-ONLYKoepp RClass instruction is: Online - Mixed Meet Times.
OMBA Program
06NANAONLINE-ONLYStaffadditional meeting detail
0911942307,46SEMW7-9:45PM
Seats available
ONLINE-ONLYBaez SClass instruction is: Online - Mixed Meet Times.
OMBA Program
09NANAONLINE-ONLYStaffadditional meeting detail

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0411886309,46SEMTu6-8:45PM
Seats available
ONLINE-ONLYO'Brien DClass instruction is: Online - Mixed Meet Times.
OMBA Program
04NANAONLINE-ONLYStaffadditional meeting detail

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0411887309,46SEMW6-8:45PM
Seats available
ONLINE-ONLYSong RClass instruction is: Online - Mixed Meet Times.
OMBA Program
04NANAONLINE-ONLYStaffadditional meeting detail

Session: Oct 18 - Dec 10,2021 (8W2)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0811885306,46SEMTu7-9:45PMONLINE-ONLYKoepp RClass instruction is: Online - Mixed Meet Times.
OMBA Program
08NANAONLINE-ONLYStaffadditional meeting detail

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC.CLASS #NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTESTYPEDAYSTIMEOPEN SEATS
as of 12/03 05:02:14
LOCATIONINSTRUCTORCOMMENT
0511888309,46SEMW6-8:45PM
Seats available
ONLINE-ONLYSong RClass instruction is: Online - Mixed Meet Times.
OMBA Program
05NANAONLINE-ONLYStaffadditional meeting detail

Class Notes for Marketing

NumberNote
Reserve CapacityReserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course MaterialsZero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

305

Online Asynchronous Instruction: instructor and students participate at different times; no set schedule for face-to-face or synchronous online meetings; check course syllabus for details.

306

Online Alternative Mode of Instruction (AMI): instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details.

307

Hybrid Instruction: Class consists of both face-to-face and asynchronous (no meet times) online class meetings. Check course syllabus for details.

308

Face-to-Face Instruction: For clinical, internship, and field placements, face-to-face will take place in community locations (off-campus). Contact department and faculty for location details; check course syllabus for details.

309

Online Mixed Meeting (Synchronous and Asynchronous) Instruction: Instructor and students participate online at the same time on a set schedule, and online at different times. Check course syllabus for details.

310

Face-to-Face On-Campus Instruction: Face-to-face instruction will take place in a classroom on campus. Check course syllabus for details.

311

Hybrid Instruction: Class consists of both face-to-face and synchronous (meet times) online class meetings. Check course syllabus for details.