Schedule of Classes

Fall 2019

Class offerings as of: MARCH 06, 2020

College of Business

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 2015 1,15,27 LEC Tu 12:30-1:45PM COB-139A Qiu T Class instruction is: Hybrid (Face to Face & Online).
Seats reserved for enrollment management.
01        TBA TBA ONLINE-ONLY Qiu T additional meeting detail
02 2014 1,15,27 LEC MW 2-3:15PM
Seats available
 COB-139A Soni P Instructor Consent Required
Seats reserved for enrollment management.
03 3464 1,15,27 LEC W 4-6:45PM COB-140A Wang Y Instructor Consent Required
Seats reserved for enrollment management.
04 6190 1,15,27 LEC MW 3:30-4:45PM COB-139A Nguyen H  
05 5202 1,15 LEC TBA TBA ONLINE-ONLY Homer P Instructor Consent Required
Class instruction is: Online Only.
CBA Majors have priority. Interested student should contact PamelaMiles.Homer@csulb.edu. For course and exam info: www.csulb.edu/MKTGOnline300/. Exams are given on campus (no cost) or via ProctorU.com (about $22 paid by the student).
07 6781 1,15,27,179 LEC Tu 7-8:15PM
Seats available
 COB-140A Homer P Instructor Consent Required
Class instruction is: Hybrid (Face to Face & Online).
Exams are given on campus. For details about course format, go to: www.csulb.edu/MKTGHybrid300/.
Seats reserved for enrollment management.
07        TBA TBA ONLINE-ONLY Homer P additional meeting detail
08 7405 1,15,27 LEC F 1-3:45PM COB-139A Tomlin M Seats reserved for enrollment management.
09 10246 1,15,27,34 LEC MW 11-12:15PM
Seats available
 COB-123 Moisio R Department Consent Required
Honors Section
10 10247 1,15,27 LEC TuTh 9:30-10:45AM COB-139 Kang C  
Back to top

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 7222 15,27,1 LEC MW 9:30-10:45AM COB-139A Moisio R Reserved seats for enrollment management.
02 8220 1,15,27 LEC Th 7-9:45PM COB-217 Tomlin M  
Back to top

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 10096 1,15,27 LEC F 9:30-12:15PM
Seats available
 COB-139A Min S Instructor Consent Required
Back to top

MKTG 405 - GREEN MKTG AND SUSTAINABILITY

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 8048 1,15,27,179 SEM Tu 4-6:45PM COB-123 McKinley M Class meets on 08/27/19.
Class instruction is: Hybrid (Face to Face & Online).
01        Tu 4-6:45PM COB-123 McKinley M Class meets on 09/10/19.
01        Tu 4-6:45PM COB-123 Staff Class meets on 09/24/19.
01        Tu 4-6:45PM COB-123 Staff Class meets on 10/08/19.
01        Tu 4-6:45PM COB-123 Staff Class meets on 10/22/19.
01        Tu 4-6:45PM COB-123 Staff Class meets on 11/05/19.
01        Tu 4-6:45PM COB-123 Staff Class meets on 11/19/19.
01        TBA TBA ONLINE-ONLY Staff additional meeting detail
Back to top

MKTG 420 - SALES MANAGEMENT

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
02 11082   SEM TuTh 3:30-4:45PM COB-229 Worthington N  
Back to top

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 3164 1,15,27 SEM TuTh 12:30-1:45PM COB-217 Tomlin M  
Back to top

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 3677 1,15,27 SEM TuTh 2-3:15PM COB-237A Lee S Instructor Consent Required
02 4427 1,15,27 SEM W 4-6:45PM
Seats available
 COB-237A Lee S Instructor Consent Required
03 6184 1,15,27 SEM MW 11-12:15PM COB-237B Biegel M Instructor Consent Required
04 8984 1,15,27 SEM MW 2-3:15PM
Seats available
 COB-237A Biegel M Instructor Consent Required
Back to top

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 9264 1,27,15 SEM MW 2-3:15PM COB-230 Miller K Instructor Consent Required
Back to top

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 7231 1,15,27,179 LEC TuTh 2-3:15PM COB-230 Qiu T Class instruction is: Hybrid (Face to Face & Online).
01        TBA TBA ONLINE-ONLY Qiu T additional meeting detail
Back to top

MKTG 470 - MARKETING RESEARCH

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 2016 1,15,27 SEM W 4-6:45PM COB-236 Park E Instructor Consent Required
02 3410 1,15,27 SEM MW 2-3:15PM COB-236 Park E Instructor Consent Required
03 7932 1,15,27 SEM TuTh 12:30-1:45PM COB-236 Stickney K  
04 5587 1,15,27 SEM Th 7-9:45PM
Seats available
 COB-237A Homer P Instructor Consent Required
05 6474 1,15,27 SEM TuTh 9:30-10:45AM COB-237B Berkin S  
06 8168 1,15,27 SEM MW 12:30-1:45PM COB-236 Park E Instructor Consent Required
Back to top

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 8403 1,15,27 SEM MW 12:30-1:45PM
Seats available
 COB-240 Hahn M  
Back to top

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 6473 1,15,27 SEM TuTh 9:30-10:45AM COB-230 Siddiqi F Instructor Consent Required
02 6489 1,15,27 SEM MW 11-12:15PM COB-230 Siddiqi F Instructor Consent Required
Back to top

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 2017 1,15,27 LEC TuTh 9:30-10:45AM COB-228 Flexo S  
03 5593 1,15,27 LEC MW 12:30-1:45PM COB-230 Siddiqi F Instructor Consent Required
04 6488 1,15,27 LEC TuTh 11-12:15PM COB-230 Kang C  
05 11192 1,15,27 LEC MW 9:30-10:45AM COB-230 Flexo S  
Back to top

MKTG 494 - MKTG MANAGEMENT

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 4169 1,15,27 SEM MW 12:30-1:45PM COB-124 McKinley M  
02 7233 1,15,27 SEM TuTh 12:30-1:45PM COB-230 Siddiqi F Instructor Consent Required
04 11083 1,15,27 SEM Tu 4-6:45PM COB-230 Shield P Instructor Consent Required
Back to top

MKTG 497 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 2018 1,15,27 SUP TBA TBA
Seats available
 TBA Staff Department Consent Required
Back to top

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 8112 1,15,27,179,46 SEM Th 7-9:45PM
Seats available
 COB-230 Flexo S Class meets on 09/12/19.
Class instruction is: Hybrid (Face to Face & Online).
01        Th 7-9:45PM COB-230 Flexo S Class meets on 09/26/19.
01        Th 7-9:45PM COB-230 Staff Class meets on 10/10/19.
01        Th 7-9:45PM COB-230 Staff Class meets on 10/24/19.
01        Th 7-9:45PM COB-230 Staff Class meets on 11/07/19.
01        Th 7-9:45PM COB-230 Staff Class meets on 11/21/19.
01        TBA TBA ONLINE-ONLY Staff additional meeting detail
Back to top

MKTG 661 - SEMINAR MARKETING POLICIES

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 8524 1,15,27,46 SEM W 7-9:45PM
Seats available
 COB-230 Nguyen H  
02 11173 1,15,27,46 SEM Tu 7-9:45PM
Seats available
 COB-123 McKinley M  
Back to top

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 10101 1,15,27,46 SEM Th 7-9:45PM
Seats available
 COB-240 Wang Y Instructor Consent Required
Back to top

MKTG 665 - SEMINAR MARKETING RESEARCH

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
02 8985 1,15,27,46 SEM M 7-9:45PM
Seats available
 COB-237B Flexo S  
Back to top

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 10102 1,15,27,46 SEM Tu 7-9:45PM
Seats available
 COB-230 Hahn M  
Back to top

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC. CLASS # NO MATERIAL
COST 		RESERVE
CAPACITY 		CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 03/06 05:02:23		 LOCATION INSTRUCTOR COMMENT
01 2019 46,1,15,27 SUP TBA TBA
Seats available
 TBA Martin I Department Consent Required
Back to top

Class Notes for Marketing

Number Note
Reserve Capacity Reserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course Materials Zero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.
15

For specific majors only - inquire department office.
27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.
34

This course is open only to students in the University Honors Program.
46

Requires formal admittance to the Graduate Program of the College of Business.
179

Hybrid course. Additional hours required outside the classroom. Check with department for more information.