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The Duncan Anderson Design Lecture Series Presents

Designers In Their Own Words

Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.

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SPRING  2016

Lectures

The Department of Design at California State University, Long Beach is located at 6241 East University Drive, Long Beach, CA 90815.

Parking is available in the “Foundation Lot” located across from the Design building main entrance on E University Drive. Parking is $5.

Thursday, January 28th, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery

Dr. TROY ABEL, MFA, PhD

Key Lime Interactive

Putting a PhD to Work:
One Designer’s Journey to UX Research

In this participatory lecture, Dr. Troy Abel will be discussing how his education and industry experience has led to a position at an Inc. 5000 Market and Usability Research Company. Dr. Abel will also discuss the
state of the User Experience market, disciplines involved, and ways to
break into a career in Market and Usability Research.

Dr. Troy Abel received his PhD in Human Computer Interaction and MFA in Graphic Design from Iowa State University. Troy works with Key Lime Interactive as a UX Research Manager and Senior Strategist. His responsibilities include user research, usability research, strategic alignment for large Fortune 500 companies, resource management, qualitative and quantitative data analysis, participatory design, and other assignments as necessary for client engagements. His primary area of research and publication is Human Centered Design, where the needs and wants of the the user are placed at the center of the design process. In his free time, Troy enjoys tinkering with the latest in technology.
He is tinkering with Arduino’s and putting together robots from scratch.

Thursday, February 4th, 7:00-9:30pm

In Room 112 in the Design Building

JON LEE

UX Designer II at Microsoft

PRESENTS: UX WORKSHOP
Designing and prototyping a mobile app from scratch

We’ll practice UX design by designing and prototyping a flow for a mobile app. Learn the basics and process of research, wireframes, and interaction design. See how to craft designs with Sketch App, build a mobile prototype from those designs, and then load it onto a phone to test the design. Walk away with the foundation to design your own app.

Jon Lee is a UX designer leading an iOS project on the Outlook Innovation and Growth team. He discovered that 20+ years of gaming was actually time well spent for a software designer. He has been sketching boxes and arrows at Microsoft for the last 5 years. He graduated from CSULB’s Industrial Design program.

Thursday, February 11th, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery

STACIE DEPNER, Program Director

Nectar Product Development

Designing Beyond the Product

Always challenging the status quo herself, Stacie Depner has influenced hundreds of people to view the norm from a different angle. From the time in high school where she changed the foundation of the homecoming court to coaching CEO’s and Senior leadership teams how to set and execute their strategies, she has made a memorable impact over many years. Starting her career in manufacturing engineering, she became a Black Belt in Lean/Six Sigma which provided the tools to take her passion for driving change to another level. These tools became a foundation to accelerate her career successfully through product development and on into business management where she’s had the exciting opportunity to coach leaders on innovation in product development, business processes, and sales and marketing strategies. After moving from Minnesota to California in late 2014, she decided to set aside her independent consulting business to pursue her dream job working in a product development firm. Now at Nectar design, she’s influencing teams, clients, and the business as well.

Thursday, February 18th, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery

WOLFGANG JOENSSON

ViewsDesign

Cultural Experiences

As a designer, one rarely creates for oneself. It is therefore essential to learn
to adapt to expectations from other people, users of different age, gender, nationality, and cultural background. I will share some of my insights working
for international clients.

Born in South Africa and raised in Hamburg, Germany, Joensson studied design there and in Stuttgart. He lived several months in London, on a bicycle saddle in Italy, in California, Switzerland, South Korea, and for the past twelve years in Paris, France.

He started his own design studio in 1990. Today VIEWSDESIGN consists of two offices, one in Paris and one in Basel, Switzerland, where he works with his partner Lutz Gebhardt and the team on product, brand and interface design.

Thursday, February 25th, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery

ANDRES GARZA

Spinmaster Toys

Toys to Robots

An overview of the Toy Designer’s creative process…from napkin sketch to the finished product on shelf. How we take new technologies and incorporate them into new and innovative play patterns. Lines of distinction are blurring between the toy industry and other fields like education, consumer electronics, and robotics.

Andres is a Staff Product Designer at Spin Master Ltd. Over the past 11 years,
he has been developing interactive robotic products for the toy industry. Currently, Andres is the creative lead for the “Meccanoid” project, a robotics building platform created to help reinvent Meccano (Erector Set) for the next generation
of young makers.

Thursday, March 3rd, 7:00-9:45pm

In Design Department Lecture Hall DESN 112

SCOTT CLEAR

Chief Design & Innovation Officer for RKS Design

Unexpected Innovation Through Design Leadership

An overview of real life case studies where design was able to impact large corporations to help them innovate in new markets they didn’t know were possible. We will explore how a designer’s outside influences can bring a fresh perspective to both current and dated technologies to ultimately identify relevant new opportunities that had never before been imagined. This approach shows how implementing design can more efficiently attain greater results in innovation.

Biography: With over 30 years experience in Design-led Innovation and building Brands by Design, Scott Clear brings a new dimension to the world of Industrial Design with his unique global competencies, experiences, training, and knowledge that is a highly desired missing link in the “Business of Design”.

Scott has a very unique skill set; a world-class industrial designer with expertise
in business strategy, marketing, architecture, transportation, and product development. This combination results in signature solutions and unexpected industry firsts that unlock areas of design opportunities and Intellectual Properties (IP), which often opens doors to new acquisitions, management growth, and of course bottom line profits.

Thursday, March 17th, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery

KELLY KIKUTA

New Balance Numeric

50-50

Is it nature or nurture that determines our path? In Kelly Kikuta’s case, it was
both. Born to parents who encouraged his innate imagination and inventiveness, and reared in the board sports lifestyle of Southern California, Kelly has fused
his passions for design and skateboarding into a career as Senior Designer for New Balance Athletics. Kelly will be sharing his past experiences and insights
on how he broke into the industry and has enjoyed an exciting 20-year ride in footwear design.

A graduate from the Industrial Design program from California State University, Long Beach and recipient of the Duncan Anderson Memorial Scholarship, Kelly has built a career designing footwear for some of the most influential brands
and personalities in the action sports industry. As the driving force behind
New Balance Numeric, a newly formed category focused around performance skateboarding, Kelly is responsible for the creation of each new footwear
style bearing the popular “N” logo.

Thursday, April 7th, 7:15-9:45 pm

CSULB University Art Museum

DON NORMAN

The Future of Design
(When you come to a fork in the road: Take it.)

Design is no longer restricted to form or style, to products and services. It now
is a way of thinking, applicable to almost any discipline and issue. What does
this mean for the craft side of design, for the beautiful products we have come
to enjoy? These crafts skills are no longer relevant. We have come to a fork in
the road. What should the field do?

Brief Bio: Don Norman is Director of the recently established Design Lab at
the University of California, San Diego where he is also professor emeritus of psychology, cognitive science, and electrical and computer engineering. He has been a VP of Apple, executive at HP, and Design Prof. at Northwestern and KAIST (Korea). He is co-founder of the Nielsen Norman group, an IDEO Fellow, fellow of the Design Research Society, member of the National Academy of Engineering, trustee of IIT’s Institute of Design, and an honorary professor of design and innovation at Tongji University, Shanghai. He has two honorary degrees (Delft and Padua) and the lifetime achievement award in HCI from CHI. His books include Emotional Design, Living with Complexity, and most recently
an expanded and revised edition of Design of Everyday Things.

Thursday, March 10th, 7:00-9:45pm

In Design Department Lecture Hall DESN 112

GREGG BUCHBINDER

CEO of Emeco Furniture

CHAIR

Gregg Buchbinder, CEO of Emeco, will discuss the remarkable history of his chair company that was commissioned by the U.S. Navy during World War II to design chairs that could withstand water, salt air, and sailors. Emeco has continued to produce durable chairs that can last through generations. Under Buchbinder’s direction, Emeco has collaborated with internationally renowned designers – among them Philippe Starck, Frank Gehry, Norman Foster, Jean Nouvel, and most recently Jasper Morrison – with the goal of finding innovative ways to create environmentally responsible chairs, using waste materials, in America.

Thursday, April 21st, 7:00-9:30 pm

In The Duncan Anderson Design Department Gallery

SPENCER NUGENT

Founder of IDSKETCHING.com and
Sketch-A-Day.com

Between the Thought and Thing is a Sketch

A look at the importance of visual communication through sketching for designers. Topics covered will include basic understanding of how to see the objects in
the world around us, and how to sketch them effectively using simple tools of rapid visualization.

Spencer Nugent, founder of IDSKETCHING.COM and Sketch-A-Day.com, has been engaged in providing free, high quality online design sketching tutorials and on-site sketch workshops since 2008. He has created an extensive online network and following within the Industrial Design community and continues to connect with students and design professionals via his online websites.

His experience includes working at General Motors in Warren, Michigan,
San Francisco based design firm Astro Studios, heading up his own design consultancy, Studio Tminus where he worked with several clients primarily in
the consumer electronics and apparel industries. Spencer has worked with
brands such as Microsoft, Intel, Hewlett Packard, BodyGlove, Adidas, Verifone, Kyocera Altec Lansing, Hasbro, Dell, Tupperware and Motorola. Most recently, Spencer has been involved in managing design for Spacemonkey, a cloud storage company with a twist.

Thursday, March 24th, 7:00-9:30 pm

In The Duncan Anderson Design Department Gallery

D W FERRELL

CEO of Localism Inc. and
Co-founder of Made In Long Beach

Designing Through Community

It’s a common story: local merchants and community groups never seem to have the budget for good design and marketing, but they need it the most. DW Ferrell worked for two decades with major retail brands to earn a living, while donating work to independent businesses and community groups on the side. Then it struck him: What if all these independent businesses were part of a larger network? Design thinking, community branding, and cross-marketing are
core tools toward this goal. And it’s working.

DW Ferrell is CEO of Localism Inc, co-founder of “MADE in Long Beach”,
an accelerator for independent businesses, crowdfunding platform Localfund,
Co-captain of the Long Beach Code for America Brigade, and a commissioner with the city of Long Beach for Technology and Innovation. Mr. Ferrell has served as a university professor in technology, business and design, and worked as
a strategist with major brands, non-profits, and product designers. Mr. Ferrell founded Localism in 2011 as a social enterprise, and is an advocate for independent entrepreneurship to promote a more sustainable, self-reliant
local economy.

Thursday, April 14th, 7:00-9:30 pm

CSULB University Theatre (off 7th St)

SUSTAINABILITY
IN THE FASHION INDUSTRY

Rethink Refuse Reuse

Constance Ulasewicz, Ph. D
Professor of Apparel Design and Merchandising, SF State University

Taryn Hipwell
Instructor, Fashion Institute of Design & Merchandising Los Angeles and EcoDivas LLC

A collaboration between the CSULB Sustainability Learning Community and the Department of Design’s Duncan Anderson Design Lecture Series presents a panel discussion on sustainability in the fashion industry.

Thursday, April 21st, 7:00-9:30 pm

In The Duncan Anderson Design Department Gallery

SHANE KOHATSU

Innovation Design Director

Designing Fast

Solving difficult problems in the shortest amount of time creates a competitive advantage. Shane will present two case studies on how a strong design
process has helped to accelerate innovations at Nike.

Originally from Tokyo, Shane grew up surfing and snowboarding in Southern California where he also learned the ropes of product design at a small design shop in Seal Beach. In 2002 Shane joined Nike’s new but growing innovation team, initially tasked with exploring new product and service concepts beyond
the athletic footwear/apparel business. In the following 12 years, Shane drove
key footwear innovations behind the LeBron and KD basketball franchises, industry-shifting footwear platforms such as Hyperfuse and Dynamic Flywire, and revolutionary efforts to push athletes’ performance through traction and propulsion plate innovations for the NFL Combines, 2016 Euro Champs, and Rio Olympics. In 2014 Shane joined the newly-formed Running Division to direct running-specific footwear innovation design, including T&F, road, and trail racing platforms.
Also in 2014, Shane and his wife Megan became proud parents to their
daughter, little Mimi.

Thursday, May 5th, 7:00-9:30 pm

In The Duncan Anderson Design Department Gallery

CARLA DIANA

Carla Diana Design

Robotics in Our Everyday Lives:
A Product Designer's Perspective

Something exciting has been happening to our everyday objects. Things that were once silent and static can now sing, glow, buzz and be tracked online. Some are constantly listening for sounds, sights and touches to translate into meaningful inputs. Others have the ability to learn, refining their behaviors over time. They can be connected to one another as well as the Internet and will behave as robotic entities that accompany us through all aspects of everyday life. In this talk, product designer and design futurist Carla Diana will explore the emergence of smart objects in the home, highlighting designers’ opportunities to pioneer new territory in rich interaction, while emphasizing the importance of creating products that are meaningful and responsible.

Carla Diana is a designer, author and educator who explores the impact of future technologies through hands-on experiments in product design and tangible interaction. She has designed a range of products from robots to connected home appliances and is a Lecturer in Smart Objects at the University of Pennsylvania. She is an ongoing collaborator with the Georgia Tech Socially Intelligent Machines Lab and a Fellow at the innovation firm Smart Design where she founded the Smart Interaction Lab. Her seminal article, Talking, Walking Objects, appeared on the cover of the New York Times Sunday Review in January 2013, and is a good representation of her view of our robotic future.