The Duncan Anderson Design Lecture Series Presents

Designers In Their Own Words

Through the years, the Duncan Anderson Design Lecture Series has invited top professionals to share their knowledge and experience with design students at CSULB. This coming year marks the expansion of that series to a bi-monthly event. Thanks to Cecelia Anderson-Malcolm and the Duncan Anderson Endowment, CSULB now has an ongoing design lecture series to rival those at private design schools. The CSULB Industrial Design Program is working closely with IDSA-LA, and its student chapters, to schedule an exciting line-up of speakers. Please let your chapter officers know of professionals you want to meet and hear at future events.

FALL  2017


Parking is available at the “Foundation Lot” located on E University Drive, across from the main entrance to the Design building. Parking is $5.

The Department of Design at California State University, Long Beach is located at 6241 East University Drive,
Long Beach, CA 90815.

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Visit and revisit lectures you missed on BeachTV. If you see this logo next to the lecturer, then their lecture is online!


Thursday, August 31, 7:00 – 9:30 pm

In The Duncan Anderson Design Department Gallery


Freelance Art/Creative Director/Graphic Designer

Creative Problem Solver

"Creativity is intelligence having fun.” –Albert Einstein

"Creativity is a natural extension of our enthusiasm.” –E. Nightingale

“Creativity is allowing yourself to make mistakes. Art is knowing which
ones to keep.” –Scott Adams

Fernando Del Rosario is a creative director within the advertising, marketing, graphic design industry. His background consist of working with Y&R advertising, BBDO, Wunderman, Cambell-Ewald, David & Goliath and Innocean World Wide. Fernando has had the wonderful opportunity to work on incredible brands like: Hyundai, Kia, Lincoln, Mercury, Chevrolet, Jeep, Chrysler, Dodge, Jaguar, Toyota, Hot Wheels, Mattel, Spinmasters, Bandai, Playmates Toys, Taco Bell, Arby’s, Carl’s Jr., CA Lottery, Dryer’s Ice Cream, Motorola, Yokohama Tires, Southern California Edison and Sony, Warner Bros.

In the midst of a prospering creative career, Fernando has carved out a time to teach and mentor students at the Art Institute of California for the last 12 years. And have attained his Masters Degree in Educational Leadership.

And still through out his years of creative and professional experience, Fernando still asks and explore the question…”What is Creativity?”

Thursday, September 14, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Creative Director, Pacific Western Container

Alternate Paths:
An Exploration into Display and Packaging

As a structural POP designer for International Paper, I tend to push the limits of what paper and corrugated can do. I pride myself with bringing innovative and eye catching designs to the table while remaining budget conscious for my customers. Through the use of non-conventional construction techniques, I set out to create a visually appealing product showcase.

  1. Over 11 years professional experience in CAD based POP display and packaging design

  2. Bachelor of Science, Industrial Design, California State University Long Beach

  3. Strong leadership, communication and presentation skills

  4. Proven ability to build trust and strong relationships both internally and with clients

  5. Software skills include proficiency in ArtiosCAD Enterprise, Adobe CS6/CC, Adobe Photoshop Lightroom, Solidworks, KeyShot, Alias Sketchbook Pro, and Microsoft Oce.

Thursday, September 28, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Assoc Professor, San Francisco State University

What color was the Dymaxion car

description to come

Thursday, October 12, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Owner, Studio Vass

Mental Models and Design Engines:
Abstraction in Art and Architecture

“The ways that we explain the world help to shape it. We continually use mental and physical models to understand who we are. We can also use these models to explore where we are, and by reorienting them, inform the life and sets we decide to build.” Using examples of his art and design Albert Vass shares some ideas that have continued to inspire his process. Theyinclude thoughts on how our tools influence how we perceive and create our world in the context of an ongoing virtual reality cycle.

Albert Vass founded Los Angeles based Studio Vass in 2006 as a creative architecture agency dedicated to helping clients actualize their dreams. Throughout his career, Albert has been an integral part of many influential projects across the United States, Europe, Asia and the Middle East. As a registered architect informed by the interrelationships among a variety of disciplines he combines art and technology to help design and enhance many types and scales of projects. In addition to his notable contributions to the built environment, his conceptual explorations help others push their project developments forward.

Albert graduated from Miami University with a bachelor of architecture and minor in art history. Later he received a master’s degree in architecture with a focus in fine art and digital media from the University of Arizona. After moving to Venice he began a valuable decade long tenure at the Jerde Partnership. Since 2006 he continues to use Studio Vass to help clients pursue their dreams and to develop ground breaking local and international designs for projects and features inspired by both virtual and physical creative investigations.

Thursday, October 19, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Architecture/Interior Design Practioner
Adjunct Faculty, Woodbury University

Diversity in Creative Practice

Nina will speak and present about the abundant career paths available to those with a design education, and a clip of her film, Practitioners, which celebrates the diverse practices of women in architecture and design.

Thursday, October 26, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


CSULB ID & IA Alumni

Designing Happiness

Graduates of the Department of Design at CSULB, Ryan and Kelsey are returning to share their unique professional experiences and how design has influenced their relationship.

Kelsey and Ryan graduated in 2010 with degrees in Interior Architecture and Industrial Design, respectively. Soon after, they moved to Los Angeles and began their professional careers. Kelsey worked for the architectural design firm 5+ Design in West Hollywood, designing environments for cruise ships, large scale mixed-use buildings and retail spaces. Ryan worked for FujitsuTen designing vehicle interfaces for Toyota/Lexus/Scion and also at the multi-disciplinary firm Linespace Design working on a variety of projects from electric vehicle charging systems to environmental wayfinding, to toys.

They have since lived all over San Diego working at design consultancies and eating California burritos Kelsey is currently working designing Corporate and Hospitality interiors and Ryan designing products for the Medical and Defense industries They will share their experiences along the way and the unique relationship that has fostered creativity and happiness in both their personal and professional lives.

Thursday, November 2, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Executive Director, LACI@CSUN
LA Cleantech Incubator

The Storyteller’s Greatest Secret

The world's status quo is being destroyed by a brutal enemy as destructive as Godzilla. This villain is attacking the environment and the economy, across all cultural boundaries. The enemy is "change." While some change is positive, the negative forces of change challenge every aspect of our lives - today more than any time in history.

But an unexpected hero has emerged. This hero has the power to embrace and combat the negative effects of change, and transform any idea into a magnet for good that attracts an incredible volume of support. This hero is "the story," and the story - throughout history, has proven its universal power to mold, shape and influence lives in a profound way.

In "The Storyteller’s Greatest Secret," you will learn how the power of storytelling can transform your idea into a powerhouse of distinctive value to attract interest and generate growth. The methodology used to create the world's most memorable, successful and effective stories will be revealed. showing how that structure can be harnessed to build your own all-important story.

This presentation is an exciting journey that demonstrates how to use storytelling to inform, entertain and influence. By examining some of Hollywood's most legendary films, and exploring the cultural. technological. and economic boundaries of business lore, the storyteller's ability to attract interest and initiate action will be showcased in a way you'll never forget.

Thursday, November 9, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


Founder, Madisons — Innovative Materials


A journey into trends and concepts for a new materials world. Engineering fashion means bringing in new materials and new ways of making things. Everything we see and hold takes shape, thanks to materials. A new generation of materials changes the design world! Scientist/inventors have grown things from bacteria and tea. We print our clothes on a 3-D printer and embed conductive yarns into a shirt, or we make clothing out of coffee grounds and milk.

This is what the new generation of designers needs to know: A completely new approach and expertise is required. New job descriptions such as Materials Alchemist, Synthetic Biologist, or Design Futurist are necessary to move forward. Designers are exploring the findings of electronics, software, and bioengineering. Collaborations with other industries are inevitable.

Students should know we’re enjoying a major materials revolution which oers opportunities now, in the future and in global markets.

Kristine’s interest for materials and surfaces originates in her former work as a costume designer for opera and theater in Europe. She’s always been fascinated by the many possibilities and applications in the design world. Over the years she learned about changes in the industry and the impact that new, innovative materials have on the space that surrounds us. Today She curates and directs the Innovative Textiles & Materials Department in the Library at FIDM/Fashion Institute of Design & Merchandising in Los Angeles.

She’s the founder of consulting firm MADISONS- Innovative Materials

Thursday, November 30, 7:00-9:45pm

In The Duncan Anderson Design Department Gallery


UX Designer II Amazon

Bodyhacking & other trends in cyborg products

description to come