Tianjiao Qiu

Tianjiao Qiu

Professor, Marketing (MKTG)
Email: tianjiao.qiu@csulb.edu
Campus Phone: 562.985.4821
Office: COB-349 (Hours)
Faculty Website
Google Scholar Page

Dr. Tianjiao Qiu is Professor of Marketing at California State University, Long Beach. She has applied quantitative modelings and has published extensively in the areas of marketing management, international marketing, and entrepreneurship. Her publications appear in the Journal of Product Innovation of Management, European Journal of Marketing, Journal of International Marketing, Industrial Marketing Management, Journal of Global Marketing, Journal of Marketing Management, Journal of Developmental Entrepreneurship and African Journal of Economic and Management Studies. Since joining CSULB in 2007, Dr. Qiu has extensive service experience in chairing or being a member of major committees in the department, in the college, and in the university. She provides mentorships to undergraduate students, honors program students, and graduate students.

Courses taught at CSULB: Undergraduate courses: CBA 300 International Business (Large section and honors section); MKTG 300 Principles of Marketing (Large section); MKTG 465 Business-to-Business Marketing; MKTG 494 Marketing Management Graduate courses: MKTG 661 Seminar in Marketing Management (Online MBA program); MKTG 628 Business-to-Business Marketing Seminar (Master of Science in Marketing Analytics program); MKTG 695/685: Machine Learning in Marketing (Master of Science in Marketing Analytics program)

Business to Business Marketing, International Marketing Strategy, Marketing Strategy, Entrepreneurship Management, Machine learning in marketing, Big data analytics

  • PhD, University of Illinois at Urbana-Champaign, 2007
    Major/Concentration: Marketing
  • Master, University of Illinois at Urbana-Champaign, 2002
    Major/Concentration: Education (Education Psychology)
  • Bachelor, Zhejiang University- China, 1994
    Major/Concentration: English

    Academic
  • CSULB (2018 - Present) Professor
  • CSULB (2013 - 2018) Associate Professor
  • CSULB (2007 - 2013) Assistant Professor
  • Zhejiang University (1994 - 2000) Lecturer

  • "Gender and International Market Engagement of Early-stage Social Service Entreprenneurs: Exploring the Roles of Entrepreneurial Exit Experience and Innovation", Journal of Developmental Entrepreneurship , Nov-2022
  • "The effects of opportunity motivation and environmental contingencies on market growth strategies of African early-stage entrepreneurs", African Journal of Economic and Management Studies, Aug-2022
  • "Cultural Fit and the Choice of International Market Entry Scale of Chinese Firms", Journal of Global Marketing , Nov-2018
  • "Knowledge Spillovers through Quality Control Requirements on Innovation Development of Global Suppliers: the Firm Size Effects", Industrial Marketing Management , Aug-2018
  • "Dependence Concentration and Fairness Perceptions in Asymmetric Supplier-Buyer Relationships", Journal of Marketing Management , Mar-2018
  • "Influence of Cultural Practices on Social Support of Female Entrepreneurs' Startups", Journal of Developmental Entrepreneurship , Mar-2018
  • "Macroeconomic Environment and Globalization on Support of Women Entrepreneurship", Journal of Business Diversity, Nov-2017
  • "Product Diversification and Market Value of Large International Firms: A Macro-environmental Perspective (Published", Journal of International Marketing , Jan-2014
  • "The Relationship between Dispositional Positive Affect and Team Performance: An Emprirical Study", Journal of Business and Management , Jan-2014
  • "The Effect of Interpersonal Counterproductive Workplace Behaviors on the Performance of New Product Development Teams", American Journal of Management, Jan-2012
  • "Managing Boundary-Spanning Marketing Activities for Supply-Chain Efficiency", Journal of Marketing Management , Jan-2012

  • "Entrepreneurial Knowledge and Country Risks on Entrepreneurial Market Expansion", International Symposium on Economic Theory, Policy and Applications Program , Jun-2023
  • "Peer-Reviewed Academic Professional Meeting: 2023 PDMA conference", PDMA Product Innovation Management Conference , New Orleans, LA , Jun-2023
  • "Machine Learning On Channel Configurations of Family Purchasing Decisions ", CORS/ INFORMS International Meeting , Vancouver, Canada , Jun-2022
  • "Social Entrepreneurship and Market Expansion across Cultures", INFORMS Marketing Science , Jun-2019
  • "Customer Trustworthiness on Supplier Long-term Orientation in Supplier-Customer Relationships", Academy of Marketing Science Conference , Porto, Portugal , Jun-2018
  • "Influence of Cultural Practices on Social Support of Women Entrepreneurs' Start-ups", President’s Commission for the Status of Women - Women's Research Colloquim , Long Beach, CA , Apr-2018
  • "Culture and Government Policies on International Market Entry", INFORMS Marketing Science , May-2017
  • "The Effect of Isomorphism and Learning on Market Performance of Global OEM Suppliers", INFORMS INTERNATIONAL , Jun-2016
  • "Conference", Academy of Marketing Science Conference , Jan-2016
  • "The Effect of Marketing Capability on Firm Operational Capability", INFORMS INTERNATIONAL , Jun-2015
  • "Product Diversification and Cultural Alignment on the Success of International Marketing Alliances", Academy of Marketing Science Conference , Jan-2014
  • "The Effect of Business Segment Strategy and Culture Values on the Market Performance of International Companies ", Academy of Marketing Science Conference , Jan-2013
  • "The Effects of Product Diversification and Globalizatioin on the Performance of Large International Firms ", American Marketing Association , Jan-2012
  • "Performance Implications of Customer Relationships: A Compositional Approach", American Marketing Association , Jan-2011
  • "The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams", Academy of Marketing Science Conference , Jan-2011
  • "The Effect of Interpersonal Counterproductive Behavior on the Performance of New Product Development Teams", Academy of Marketing Science Conference , Jan-2011

  • "Reviewer for EURAM 2024 Conference", European Academy of Management, Feb-2024
  • "Ad-hoc Reviewer", Journal of Developmental Entrepreneurship , Dec-2023
  • "Ad-Hoc Reviewer", Journal of International Marketing , Oct-2023
  • "Ad-hoc Reviewer", The African Journal of Economic and Management Studies, Aug-2023
  • "Ad-hoc Reviewer", Journal of Developmental Entrepreneurship , Jun-2023
  • "Ad-hoc Reviewer", European Journal of Marketing, May-2023
  • "Ad-hoc Reviewer", European Journal of Marketing, Feb-2022
  • "Ad-hoc Reviewer", Journal of Entrepreneurship in Emerging Economies, Feb-2022
  • "Ad-hoc Reviewer", Journal of Marketing Management , Dec-2021
  • "Ad-hoc Reviewer", Journal of Developmental Entrepreneurship , Oct-2021
  • "Performance Implications of Asymmetric Supplier-Customer Relationships", University, Jinan University, Dec-2017
  • "Editorial Board Member", Austin Journal of Business Administration, Jan-2017
  • "Reviewer", Academy of Marketing Science Conference - Support, Jan-2017
  • "Reviewer", AMA Winter Marketing Educators Conference, Jan-2017
  • "Reviewer", Academy of Marketing Science Conference, Jan-2016
  • "Reviewer", AMA Summer Marketing Educators Conference, Jan-2015
  • "Reviewer", AMA Winter Marketing Educators Conference, Jan-2014
  • "Reviewer", AMA Summer Marketing Educators Conference, Jan-2014
  • "Reviewer", AMA Winter Marketing Educators Conference, Jan-2013
  • "Reviewer", AMA Summer Marketing Educators Conference, Jan-2013
  • "Reviewer", Western Decision Sciences Institute , Jan-2013
  • "The Effects of Product Diversification and Globalization on the Performance of Large International Firms", Research Colloquia College of Business , Jan-2012
  • "Reviewer", AMA Winter Marketing Educators Conference, Jan-2012
  • "Reviewer", AMA Summer Marketing Educators Conference, Jan-2012
  • "Reviewer", Academy of Marketing Science Conference, Jan-2012

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Updated: February 20 2024 [tqiu]