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California State University, Long Beach
Graduate Program in Sports Management



- M.A. Sport Management


- Long Beach, CA


- 18 months/36 credits


- $18,900

Required GPA

- minimum 2.75

Admission Requirements

- Statement of Purpose
- Three reference forms
- Resume
- Proof of GRE scores: minimum 145 quantitative, 145 verbal, 3.5 analytical


- 9 credits
- Minimum 500 contact hours

- Over 400 affiliations



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Latest Newsletter!

April 2014

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The Graduate Program in Sport Management is accepting application materials for Spring 2016!

Spring Application Deadline Date: November 1, 2015

News & Events



May 12, 2015 - Congratulations to our Advisory Committee Chair and President & CEO of Special Olympics Southern California, Mr. Bill Shumard for his Outstanding Alumni award at the Alumni Awards Banquet at CSULB!

Bill Shumard

Outstanding Alumni, Mr. Bill Shumard

Also congratulations to Angela LaChica, alumni and adjuct professor for receiving the Outstanding Alumni, Emerging Professional at the Graduate Colloquium for Kinesiology!

LaChica & Guthrie

Angela LaChica with Dr. Sharon Guthrie, Chair of the Kinesiology Department


Men's Volleyball Wall of Honor - Tuesday, March 10, 2015
Join the Men's Volleyball Team in honoring the 2015 Men's Volleyball Wall of Honor. This all you can eat and drink event will be held at Mahé of Seal Beach. Don't miss your opportunity to spend time with this year's inductees including former Olympians and Beach legends! Ticket purchase is available at the website listed above.

Men's Volleyball 2nd Annual Golf Tournament - Monday, March 30, 2015
The Men's Volleyball Program will be hosting their 2nd Annual Golf Tournament at the scenic Sea Cliff Country Club in Huntington Beach. The tournament will be held as a scramble format and registration will begin at 11AM with Tee-Off at 12noon. Ticket purchase is available at the website listed above.



LT 25 pictured on their Capstone Presentation Day on January 31st, 2015



The new LT 28 pictured at the ROC on February 11th, 2015 at the Walter Pyramid


Currently, our men’s basketball team stands in 1st place with a HUGE match up on Saturday, February 7, 2015 against rival UC Irvine. Long Beach State Athletics is giving away great prizes, and Super Mario Brothers-themed shirts to the first 1,000 students at the game!

The game is at 4pm on national TV – ESPN3

Check out the pre-game video here.


We are thrilled to share this feature ESPN did on the Walter Pyramid as part of their #MyHomeCourt series. We are so proud to announce that two of our Alumni, Dedan Brozino & Sei Furutani, designed the floor. Please watch and enjoy by clicking here.


GPSM Alum Toby Rochau from LT 21 recently returned from the MLS Draft in Philadelphia where he was the proud recipient of the prestigious Gold Award.  Toby was recognized as one of the top producing representatives in Major League Soccer for exceeding 20,000+ group tickets sold during the 2014 MLS season.

For the full story and pictures please click here.


Check out the new floor design at the Walter Pyramid at Long Beach State!

The new design was featured recently by Press-Telegram/Gazettes in an article called ‘New Long Beach State Court a Work of Art.’ To read the full article and to hear... from the Senior Associate Athletics Director at Long Beach State Athletics and alum of the program Dedan Brozino please click here.


LT 24

LT 24 pictured on their Capstone Presentation Day on July 26th, 2014.

LT 27

The incoming LT 27 pictured at the ROC on August 4th, 2014



The Graduate Program in Sport Management would like to congratulate Sonja Garnett of LT 18 who has been appointed the new head softball coach at Academy of Art!


Gary Darcy

Adjuct faculty member Gary Darcy, Senior VP of Sales and Marketing for the NHRA, recently particpated as a panel member in the '13 Motorsports Marketing Forum. Click HERE to read the article in Sports Business Daily.


tori willis at the super bowl

The College of Continuing Professional Education did a feature in their Annual report on one of our very own Tori Willis (LT 18). Tori works for the San Francisco 49ers as their Youth Marketing Specialist. Click here to view the PDF.


lt 22 lt 25


Roy englebreacht

CLICK HERE to read more!


FC Dallas tickets for troops promo

Toby Rochau, LT 21 alumni, is working for FC Dallas and has a great opportunity to provide donations to the Troops for a July 4th Game!! Click for more info.


LT 21 and LT22 at CSULB's commencement

Students from LT 21 and LT 22 walked across the stage at CSULB's commencement ceremony this past Wednesday, May 22, 2013. CONGRATULATIONS!!!


Jeff Paneda at the Long Beach Grand Prix

Advisory Committee Member and Executive Vice President/General Manager of the Los Angeles Sparks, Penny Toler, was the 2013 Trailblazer Award recipient. The Trailblazer award honors a California woman leader who is a pioneer in her field, exemplifying a spirit of exploration, passion and groundbreaking achievement that leads the way for others.

Click here to read more about her accomplishments. 



Jeff Paneda at the Long Beach Grand Prix

Jeff Paneda (LT 22) busy working the Toyota Grand Prix of Long Beach! He also wrote an article in the program on the city of Long Beach.


february newsletter

The new year has started and our students are busy working in their internships and landing new jobs! Read our latest newsletter as we catch up with our alumni, welcome our newest LT, and much more!



welcome lt24

Welcome LT 24!

good luck lt21

Good luck LT 21!

The Graduate Program in Sport Management would like to congratulate LT 21 on their graduation. We would also like to welcome LT 24, our new cohort! Good luck everyone!



Read up on the latest updates, news and more! Featuring:

  • Alumni promoted to Director of Sponsorships for SCGA
  • Students working the Tiger Woods World Challenge
  • All Learning Team Event
  • Alumni Updates and New Jobs



aiyana welsh

The Graduate Program in Sport Management would like to welcome Aiyana Welsh from LT 23 as the newest graduate assistant. She recieved her undergraduate degree at CSULB in Communication Studies with a minor in International Studies. During her undergrad she was a Division I track and field athlete for The Beach. Aiyana has a big passion for all areas of sport and hopes to work in the Olympic Movement.


yoga mala event

Students are creating and implementing the marketing plan as well as operating the Yoga Mala Event for their Marketing class. Check it out on campus outside the Walter Pyramid on Oct. 27 at 10 AM!


dodgers magazine article dodgers magazine article

Joshua Castillo (LT 17) has written some articles for the Los Angeles Dodgers Magazine as the Public Relations Trainee. Click on the images to read his article on Jackie Robinson Day.


LT 20 ROC lucid appeal app

Noah Nudell (LT 21) works with Lucid Appeal to develop the new app for Chicago Sky. He is the Business Development Manager and has also helped develop the Official Apps for WNBA's Connecticut Sun and NBA's Los Angeles Clippers



princeton reviewJust in time for back to school, the Princeton Review-- the go to resource for up to date information on college rankings -- has once again listed CSULB one of the best (and most affordable) colleges in the West. The Princeton Review profile describes CSULB as very large and diverse, affordable to virtually anyone and in-tune with student's real needs. This is the second time CSULB has been favored in the Princeton Review as one of the top colleges in the west! If you would like to read more about what the Princeton Review had to say click here!

LT 20 AND 23 ROC - AUGUST 8, 2012

On Tuesday, August 8th, the CSULB Graduate Program in Sport Management welcomed its 23rd class at its biannual ROC (Reception- Orientation-Colloquium). The 35 new students come from a variety of backgrounds and states including Minnesota, Washington, and Iowa. The evening began with an intimate orientation for the students led by Program Director Dr. Sharon Guthrie. The members of Learning Team 23 are ready to get started on their 18 month journey.
After the Reception, Learning Team 20 joined Learning Team 23 for the Colloquium ceremony. The Colloquium began with two Outstanding Capstone presentations by LT 20 graduates. Evan Brennan's presentation was directed toward developing the pro football agent business. David Klein talked about interscholastic sport stakeholder support. Samantha Rossi, who was unable to attend , also received the honor of Outstanding Capstone. Samantha's Capstone talked about the motives and constraints that affect student basketball attendance at small colleges. Each of these projects culminated with an artifact. Following the presentations, awards were handed out to select members of LT 20. All 26 students of LT 17 were then awarded gifts from the Program in recognition of their achievements. Chris Wilson then ended the night speaking on behalf of LT 20 encapsulating ther 18 months in the program.

Below are the group photos of LT 20 (top) and 23.

LT 20 ROC News page



Outstanding Sport Management Student

-Katie Kimose

Bill Shumard Award

-David Klein

110% Award

-Tim Trefts

Outstanding Capstone Awards

-Samantha Rossi

-David Klein

-Evan Brennan

4.0 Awards

-Joseph Carlucci

-Tim Trefts

-Samantha Rossi

-Stephanie London-Krogius

-David Klein

-Mouris Danial

-Melissa Dykema

-Katie Kimose


kick it for a causeThe 2012 Kick It For A Cause Soccer tournament raised funds for the Downtown Women’s Center, which serves thousands of homeless women in Los Angeles. The event took place on June 16th in Winnetka, California and it hosted an all-day 8 v. 8 soccer tournament. Ten teams participated in the tournament and more than 300 people attended the event. Aside from the tournament, a raffle of soccer items was hosted, snacks and drinks sold and music was played throughout the day. The event raised $1,300.00 for the Downtown Women's Center and its programs.






project presentation

Students presented their final project where they had to create, plan, and operate a sports event! This group presented a Water Polo tournament that will actually take place next summer!

Other projects included:

  • Young@Heart Double Trouble 6K
  • A Ball for Charity, Inglewood Hoop A Thon

KIN 513 is the third class taken during the first session of the program.




The College of Continuing Education posted an article about the Sport Management students working with the LA Kings during the Stanley Cup. Read more here!


Jennifer Chow (LT 21) and Todd Greenbaum (LT 22) have become the newest members of the Long Beach State Athletics staff. Jennifer and Todd recently started as Marketing Assistants and are in charge of all marketing duties for a number of sports including Women's Soccer, Women's Basketball, Men's Volleyball, and Softball. Jennifer and Todd will also be heading up a number of other marketing efforts involving Cheer, Jr. 49ers, Maniacs (student section), on campus marketing, and community marketing.



Justin LutheyJustin Luthey From LT 21 started off as an intern with Occidental College 8 months ago and is now working full time as the Director of Operations and as a Defensive Linemen's Coach. Congratulations Justin!




Athletes Live Here

Andrew has been working hard as the Offensive Coordinator for, a brand new sports blog site "bridging the gap between professional athletes and fans". He is currently attending sporting events as credentialed media and writing features, managing social media touch points on various networks, marketing and business development initiatives. He recently worked the U.S. Open Championship in San Francisco, the Summer X-Games, and the ESPYs.



Site Visit

Students visited the Big League Dreams Sports Complex in West Covina as part of their Saturday site visit for KIN Facility Planning and Personnel Management. They also sat in on the presentation for the Los Angeles NFL Stadium Project, where they learned of all the aspects and considerations for bringing an NFL team to the Los Angeles area. The KIN 513 class is taken in the first 6-month session of the program.



allltFor this semesters "All LT Event," where the students from current learning teams 20, 21, and 22 will get together for a special class. The students will get unique experience and education about business dining etiquette. The class will be instructed by Suzi Potts, Director of Recruitment at Southern Wine & Spirits, and will include a three-course meal provided by The Chartroom here on campus. Students will learn the intricacies of meeting and interacting with people while eating in a proper manner. This dinner will also instruct the students on the rules and taboos of dining etiquette and table manners. The evening will cover the essential information one needs to know, which is relevant to today's culture. The goal of this is to make the students feel more comfortable and confident in any dining situation.


Shawn Kalantar of LT 16 is now the Promotions Manager for Fox Sports Radio LA. Congratulations Shawn!



Image : Dr. Sharon GuthrieRichard Foster, GPSM’s Sports Law & Ethics professor,is representing some of the most famous U.S. Olympians ever in a lawsuit over a Facebook app they believe infringes their publicity rights. In the lawsuit filed against the Samsung Corporation in Los Angeles Superior Court on Wednesday, the athletes including Mark Spitz, Greg Louganis, Jackie Joyner-Kersee, Janet EvansandJason Lezakare objecting to the "Samsung Olympic Genome Project," which plays a kind of "Six Degrees of Kevin Bacon" game to show how Facebook users are connected to notable Olympians. Read more here.




Carleigh Smith of the newest learning cohort has been busy and successful early in the program. Carleigh has just landed a position with USA Water Polo as an Event Services Specialist.



Please join Learning Team 13 alumnus Samantha Delagardelle in spreading the word about the Count Me In Urban Rebound Program in LA. Samantha is a member of the steering committee for this organization that promotes the economic independence and growth of women-owned businesses. Please visit the organization's website for more information on a special conference to be held on May 10th & 11th.



Samantha Lockhart-Webster of LT 5 is a teacher at Meadow Park Elementary School in Irvine. She was recently recognized by a mother of a son with special needs in her class who decided to thank her with $500 from ABC7's Pay It Forward program. A heartwarming video of the Samantha receiving the money and the story behind it can be seen here.



Image : Dr. Sharon GuthriePeter Perkowski (LT 17) will now be joining forces with Rich Foster J.D. to teach the Law & Ethics class. Peter Perkowski is a partner in the international law firm of Winston & Strawn LLP, where he concentrates his practice in intellectual property litigation, including patent, trademark, publicity rights, false advertising, copyright, entertainment, and sports matters.

Peter has represented companies in patent cases...Read More






Just one week into their 18-month tenure, LT 22 was exposed to multiple professionals in the sport industry looking for interns. On February 23rd, in our semi-annual event called the Internship Roundtable, ten organizations in the Southern California area sent representatives to recruit for their internship positions. What makes this event so special is the networking opportunities available for the cohort in attendance. Many of the representatives from the sports organizations are alumni of the GPSM and do their best to aid our current students.


Organizations in Attendance:

LA Galaxy

ESPN X Games

USA Volleyball

Special Olympics Southern California

Fight Club OC

Premiere Radio Networks

Long Beach State Athletics

American Youth Soccer Organization (AYSO)

Rose Bowl Stadium



The CSULB Graduate Program in Sport Management had its largest bi-annual event this past Thursday, February 12th: the Reception-Orientation-Colloquium. During this event, the GPSM congratulated Learning Team 19 on their accomplishments over the past 18 months and also welcomed in the new cohort, Learning Team 22. As usual, the ROC was a huge success and provided a great celebratory atmosphere for all 200 people in attendance.


Program Director Dr. Sharon Guthrie addressing the crowd


The event began with LT 22's orientation which included speeches from Program Director Dr. Sharon Guthrie, Associate Director Steve Buchan, Manager of Student Affairs Diane Higgs, and Internship Coordinator Charles Harris. After a brief reception, LT 19 arrived and before receiving their awards and graduation gifts, the entire crowd was treated to an inspirational speech by Advisory Committee Chair Bill Shumard.


LT 19 pictured together one last time


After the speech, two outstanding capstone presentations were presented by LT 19 members Kelsie Lathrop and Coral Marshall. Finally, awards were handed out to select students and LT 19 came together for one last time while LT 19 member Shawn Gleason delivered a heart-warming and humorous speech encapsulating LT 19's 18-month experience.


LT 22 ready to embark on an adventurous 18-months



LT 19 from left to right: Ally Wade, Cortney Stafford, Olivia Hamilton, Coral Marshall



LT 19 from left to right: Robby Yam, Michael Dempsey, Mike Molina, Anton Arrache, Jason Gross, Matt Barserian



Here is the list of prestigious awards earned by members of LT 19.


Outstanding Student Award

Priscilla Almeida


110% Award

Jason Gross


Bill Shumard's Beach Pride Award

Anton Arrache

Ally Wade


4.0 Club

Julia Fuchs

Seth Gillespie

Jason Gross

Kelsie Lathrop


Outstanding Capstone Presentations

Matt Barserian

Shawn Gleason

Jason Gross

Kelsie Lathrop

Coral Marshall

Cortney Stafford


paCongrats to recent graduate Priscilla Almeida of LT 19 for being named the Special Events Administrator for AEG Live at Club NOKIA in downtown Los Angeles. Prior to securing this position, Priscilla served as a Guest Services and Event Security Intern at STAPLES Center for 18 months, dating back to August 2010 when LT 19 began the Graduate Program in Sport Management.





CSULB has once again been named one of the nation's 50 "Best Value" public colleges by The Princeton Review, which teamed up with USA Today to present its list of the 100 "Best Value Colleges for 2011."

To read the most recent "Inside CSULB" newsletter, click the image below.

inside CSULB



PRESS RELEASE—Alison Wrynn named as a Fellow of the National Academy of Kinesiology

Champaign, Illinois—The National Academy of Kinesiology is pleased to announce the recent induction of its newest Fellows at its 81st annual meeting, held September 15-17, 2011 in Minneapolis, MN. Eleven U.S. and two international scholars were inducted during a special banquet and ceremony held on the last evening of the conference. Professor Alison Wrynn, a faculty member in the Department of Kinesiology at California State University-Long Beach, was inducted into the National Academy of
Kinesiology. The National Academy of Kinesiology is an honorary organization composed of Fellows who have made significant and sustained contributions to the field of kinesiology through scholarship and professional service. The dual purpose of the National Academy of Kinesiology is to encourage and promote the study and educational applications of the art and science of human movement and physical activity and to honor by election to Fellow those individuals who have contributed significantly to this purpose. Fellows in the National Academy of Kinesiology reflect a “who’s who” of eminent scholars in the field.

For additional information on the National Academy of Kinesiology refer to the academy’s website at or call the Business
Office at (217) 403-7545.

medal Wrynn


Students from Sendai University, located in northern Japan, participated in a customized program in Sport Management at CSULB this past September. The participants included 22 students, five faculty members and one administrative coordinator, Shigeru Sato, the Deputy President and Professor of Sendai University. The program, offered in collaboration with CSULB’s Department of Kinesiology, incorporated lectures, site visits, and an Angels game on Labor Day!

Our own faculty Steve Buchan and Roger Harvey were given the chance to lecture the classes. Steve Buchan talked about Sports as a Business in the US while Harvey spoke to the class about Sport Facilities and Events. They also took the group to visit Big league Dreams in Covina, and the Home Depot Center where Brian Arguello, from LT 14, served as the host and showed the group the facility.

The customized program with CSULB and Sendai University’s has been a big success already. The two have collaborated with programs in exercise nutrition with talk about adding other programs such as athletic training and physical education pedagogy.

Roger Harvey



Tori Willis of LT 17/18 was recently featured in an article published by the Grunion Gazette. The CSULB Department of Kinesiology and Physical Educationt has recently taken over the Center for Active Aging at the Frog's Gym located in the Walter Pyramid, and the GPSM has been heavily involved.


Click here to read the article.


LT 20 INTERNSHIP ROUNDTABLE - Getting Exposed to the Industry

As tradition has it, the CSULB GPSM gives each new learning team a chance to network with industry professionals in just their 2nd week of the program. LT 20 had this opportunity on February 24, 2011, as they had the chance to meet people from the following organizations:

  • LA Clippers
  • LA Galaxy
  • Long Beach State Athletics
  • ESPN X Games
  • AEG
  • Special Olympics Southern California
  • USA Volleyball
  • Surfing America, Inc.
  • Krav Maga
  • Imagine Marketing
  • Leader Enterprises

Here are some pictures from the event . Special thanks to Jay's Catering for bringing delicious food items once again!

roundtable 1

roundtable 2

rtable 3

rtable 4


From Program Alumni, Christi Phillips:

Universal Sports to Carry 2016 Olympic Announcement Live on Friday Ongoing, Pre-Announcement Bid City Presentations Available at President Obama will Attend and be part of the Chicago Presentation Bid in Copenhagen

LOS ANGELES - September 28, 2009 - Universal Sports and will air and live-stream NBC5 News Chicago's coverage of the Friday, October 2, announcement of the winning bid city for the 2016 Summer Olympic Games. The unprecedented national television coverage of the bid city announcement will take place from 10 a.m. - 2 p.m. ET (9 a.m. - 1 p.m. Chicago time), and may be extended if Chicago wins the bid. The announcement itself will take place in Copenhagen, Denmark. President Obama is expected to attend in support of Chicago's bid, along with the heads of state representing the other finalist cities of Madrid, Rio de Janeiro and Tokyo. "As part of our mission of airing Olympic sports and events that are impactful within the Olympic framework, the IOC announcement awarding the 2016 Summer Games to one of these great international cities is very deserving of our attention," said Claude Ruibal, CEO of Universal Sports. "We're extremely pleased to be able to offer this coverage to our millions of viewers around the U.S. and online, and to work closely with our NBC5 Chicago partners to make this happen." The coverage will include live interviews with newsmakers both in Copenhagen and Chicago, with limited commercial interruptions. has a dashboard featuring news, pictures and bid city facts, with live Twitter updates from NBC Olympics and Universal Sports' reporter Alan Abrahamson from Copenhagen. will be streaming video from 2:45 a.m. - 1 p.m. ET, and will show each of the four finalist cities' LIVE presentations at the following times (all times Eastern): 2:45 - 3:55 a.m. Chicago Final Bid Presentation:: 4:25 - 5:45 a.m.

Tokyo Final Bid Presentation 6:05 - 7:25 a.m.
Rio de Janeiro Final Bid Presentation 8:45 - 9:55 a.m.
Madrid Final Bid Presentation 12:30 - 1:00 p.m.

Announcement of Host City for 2016 Olympic Games ABOUT UNIVERSAL SPORTS: Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports is available in 56 million homes, including nine of the top 10 DMAs: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas-Fort Worth and Washington, D.C. Recent expansion includes launches in Atlanta, Houston, Miami, Denver, Portland, and Jacksonville. Go to for a complete list of TV markets. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit

Program Faculty Member and Kinesiology Department Chair, Dr. Sharon Guthrie, along with co-authors Magyar & Kain were recently recognized for their work: "Guthrie, S.R., Magyar, M., Eggert, S., and Kain C. (2009). Female Athletes Do Ask! An Exploratory Study of Gender Differences in the Propensity to Initiate Negotiation Among Athletes. Women's Sport and Physical Activity Journal, 18(1), 90-101."

Students Tour STAPLES Center

LT 17 Magic Johnson

The newest batch of CSULB Sport Management students took in class last week at the "Sports and Entertainment Center of the World," the STAPLES Center. The students were given a complete tour of the venue by CSULB Sport Management alum Devon Murray, a current STAPLES Center Event Manager. Murray, a graduate of the program in 2006, was proud to give the tour as "these types of [tours] helped me when I was in the program."

After the tour, the students were invited to watch the Los Angeles Sparks clinch a playoff spot with a victory over the San Antonio Silver Stars in one of STAPLES Center's luxury suites. The General Manager of the Sparks, Penny Toler, was on hand to talk to the class about the day-to-day challenges of being the general manager of the Sparks. Toler, who led an animated discussion, is a member of the CSULB Sport Management Advisory Committee and also spoke at the program's annual Luncheon in January.

Manager of Student Affairs and Sparks season-ticket holder, Diane Higgs, appreciates when those connected to the program give back commenting that "the fact that Devon and Penny took time out of their day to impart their knowledge is encouraging because it shows that our program is slowly but surely branching out into all corners of the local sport industry."

LT 17 Suite

The students took the trip in conjunction with their Foundations in Sport Management class, taught by Cindy Jarvis.

Internship Roundtable was a Success!!!  

Last Thursday evening our Manager of Business Affairs / Marketing Steve Buchan and Manager of Student Affairs Diane Higgs, hosted the Internship Roundtable Event for Learning Team 17.  Our students had the opportunity to meet leaders from multiple Southern California Sport Organizations.  They were exposed to a broad range of 'product' offerings, we gained insight into the depth and breadth of roles and opportunities within each organization and heard from these leaders how they have progressed through their careers, what drove them, and what sparked the fire to lead them to where they are today. A productive time was had by all!  

LT 17....Good Luck!  Dig in and Enjoy the ride!   Special thanks to our Internship Partners for making this event so impactful and rewarding!   

Brittany Johnson
Manager, Recruitment & Training, Los Angeles Angels of Anaheim  

Ashley Chalk
Auto Club Speedway of Southern California

Eva Orozco
AEG Worldwide

Dedan Brozino

Director of Marketing & Corporate Partnerships, Long Beach State

Jessica Alban
Newport Sports Museum

Marcus Kowal
Manager, Krav Maga West LA

Sahar Milani
Marketing Communications, AYSO

Kathy Kinane
Kinane Events, Inc

Monica Staniec
Imagine Marketing Agency

The Graduate Program in Sport Management enthusiastically held its Reception-Orientation-Colloquium (ROC) on August 11th.The ROC celebrated Learning Team 14'ssuccessful completion of the Sport Management Program! CSULB Commencement Ceremonies were held in May. Although the majority of the cohort as well as LT 13 who completed graduation requirements in February participated in the festivities, the ROC provided a more timely opportunity to celebrate and recognize the graduating students of summer. LT 14 students worked diligently to complete their projects for the Seminar in Professional Literature (also known as the Capstone). This project/presentation is designed as a culminating experience to demonstrate the students' understanding of the concepts related to the business of sport. Examples of the Capstone projects include an exploration into the factors that affect attendance at the Toyota Grand Prix of Long Beach and the perception of students regarding the use of a social networking website for alumni associations, to mention a few. These projects were presented to a panel of faculty and staff on August 1st. Three students were selected to share their project/presentation at the ROC. Congratulations to the graduating class!

LT 14

LT 14 Award Winners & Presenters

LT 14 Award Winners
Top Row (from left): Jenna Schmidt - Presenter, 4.0 Club; Katie Young - Beach Pride Award; Bryan Arguello - 4.0 Club; Cristina Scotti - 4.0 Club, Outstanding Sport Management Student; Kazuhiko Kashiwagi - 110% Award

Bottom Row (from left): Ruby Foster - Presenter; Tim Little - 4.0 Club; Matt Kradle - Presenter; Darren Smith - 4.0 Club; Mitch Ham - 4.0 Club

California State University, Long Beach has been ranked among the "Best in the West" by the Princeton Review in its Web Site feature"2010 Best Colleges: Region by Region," posted on Monday, July 27.

Courtesy of Long Beach State Athletics:

Dedan Brozino named Director of Marketing and Corporate Partnerships at The Beach Brozino replaces Tim Dickson who left after 10 years at LBSU June 12, 2009 LONG BEACH, Calif. - Dedan Brozino has been named the new Director of Corporate Sales/Marketing and Promotions in the athletic department at Long Beach State University. Brozino will replace Tim Dickson who left after 10 years at Long Beach State. Brozino has worked in the Long Beach State athletic department since February 2007 as an intern, a graduate assistant and a full-time employee. For the last 13 months, Brozino has served as the Assistant Director of Marketing and Special Projects at The Beach. He worked primarily with men's basketball, while also handling a number of other marketing and promotions duties. Before being promoted to the assistant director's position, Brozino worked as a marketing assistant for seven months at LBSU (Nov. 2007-May 2008) and a marketing intern, marketing graduate assistant and a athletics development intern for nine months (Feb. 2007-Nov. 2007). Brozino is a 2006 graduate of DeSales University in Center Valley, Penn., where he earned a degree in sp sport management while also working in the athletic department. He received his master's from Long Beach State in 2008.

Global Spectrum Welcomes Two New Faces
Mark Clark and Lynn Lorio Join the Comcast Arena at Everett

Global Spectrum, operators of the Comcast Arena at Everett, has named Mark Clark the facility’s Chief Engineer and Lynn Lorio to the position of Event Manager.

Clark will oversee general maintenance, engineering, ice plant refrigeration and other related systems for the three facilities, the Comcast Community Ice Rink, Comcast Arena and the Edward D. Hansen Conference Center. Prior to joining the Comcast Arena team, Clark worked 12 years as an engineer in Alaska aboard fishing and fish processing vessels. Clark also spent 14 years as a contractor, mechanic, maintenance and operations engineer for several Seattle companies. His experience includes all aspects of facility maintenance, refrigeration, fabrication, plumbing and electric.

Lynn Lorio has joined the company as an Event Manager. Lorio will serve as liaison between facility clients and internal departments managing events. Prior to accepting this position, Lorio spent three years as an Event Manager at the Long Beach Convention & Entertainment Center and two years as a Production Assistant at the Los Angeles Forum. She first became involved in events as a graduate student at California State University Long Beach’s Sport Management Program and internships with the AVP, NBA Summer Pro League, and the LPGA Office Depot Championship.

“I’m pleased to have Mark and Lynn join our team,” said Global Spectrum’s Kim Bedier, General Manager for Comcast Arena at Everett. “Mark’s vast knowledge of all aspects of facility management and Lynn’s live entertainment experience within our industry make them great assets to the clients we serve, our venue, and the Everett Public Facilities District.”

Comcast Arena was recently ranked a top twenty facility internationally by Venues Today based on gross ticket sales from October 2007-2008 for facilities with a mid-sized capacity of 5,001-10,000.


Long Beach State Sport Management,

Panel Presentation at the 8th Annual Luncheon

Report for Website  (Michele Himmelberg)

Posted by admin February 2009

In a down economy, experts advise education and preparing for the next wave of opportunities

    The sports industry cannot escape the realities of an ailing economy: Companies are shutting down across the nation and hundreds of layoffs are announced daily. Job seekers need to be realistic in these lean times, but they should not despair, said a panel of experts who spoke at the Long Beach State Sport Management annual luncheon on Friday, Jan. 30.

    One of the best things a job seeker can do in a down business cycle is to improve their skills and take a shot at enhancing their education, the experts said.  Their advice is backed up by numbers at the Long Beach State Sport Management Program, where inquiries about enrollment are up 20 percent.

       Passion is a tremendous asset for any job seeker, but you need more than that to compete, said Andy Roeser, president of the Los Angeles Clippers.

            “If you like basketball, that’s great – go buy a ticket to the game,” said Roeser, who talks to lots of job applicants. “We have issues right now and we need solutions. I want people who can solve problems and help make the franchise better.”

      With fans holding onto their precious dollars, attendance for the Clippers is down 6 percent, Roeser said.

            The Los Angeles Sparks, who play in the WBNA, are looking at creative ways to cut costs in this down cycle, said Penny Toler, general manager of the women’s  basketball franchise. She and her staff can’t use the old playbook anymore to attract sponsors and fans.

      “The bottom line is that people love sports,” Toler said. “We have to help them find a way to be part of the game.”

       Tim Mead, vice president of Communications with the Los Angeles Angels of Anaheim, frequently encourages students to learn to “sell themselves.”  Now is not the time to scale back your efforts, he said.

     “Meet as many people as you can,” Mead said. “It’s opportunity and timing. Some (teams) are going to scale back their staffs a little too much – and you could be there  when they suddenly need someone. Continue to be aggressive.”

     Marketing the Anaheim Ducks and the Honda Center in Anaheim is a big job that requires a skilled team of professionals. Bob Wagner, senior vice president and chief marketing officer, leads that team.

  “We have to find ways to do it better, smarter and more efficiently in tough times,” Wagner said. “Education is a very good tool, but our team also works at it every day.”

     The panel agreed that those who excel in the sports industry, now and in the future, are those who rely on their work ethic, skills and education to find alternative solutions for success.



Stacy Embretson: Learning Team ~ 8, CSULB Graduate Program in Sport Management

-Stacy Embretson has joined the staff of the Los Angeles Marathon.  Embretson will be director of operations.  Embretson previously worked for the Long Beach Marathon and U.S. Road Sports.


Patrick McClenahan: CSULB Graduate Program in Sport Management, Advisory Committee Member

Patrick McClenahan has been promoted to President and General Manager of KCBS-TV and KCAL-TV, the CBS-owned stations in Los Angeles announced today Tom Kane, President and Chief Executive Officer, CBS Television Stations.

At the same time, Don Corsini, who has overseen the duopoly since May 2002, will step down from the post at the end of the year, after the completion of the transition of leadership.

“Don has been extremely effective in bringing KCBS and KCAL together under one roof, creating one of the industry’s most successful duopolies,” said Kane. “We appreciate his years of service, and are fortunate to have the kind of deep bench that enables us to name a successor with tremendous experience in the marketplace and at CBS.”

“In Patrick, we have one of the brightest, most creative executives in our group,” Kane continued. “He’s a native Southern Californian who knows these stations and the community very well, and has earned the trust and respect of everyone at KCBS and KCAL. I look forward to the many contributions he will make as we build on the strength of all we’ve achieved in this crucial market.”

McClenahan has served as Senior Vice President and Station Manager at CBS 2 and KCAL 9 since the stations became the largest duopoly in the nation in 2002. In addition to his day-to-day responsibilities as Station Manager, McClenahan has overseen several major projects, including the merger of CBS 2 and KCAL 9’s operations, the planning and construction of the stations’ new home at the Studio City Broadcast Center, the most technologically advanced HD television facility in the country, and the negotiation of KCAL’s long-term broadcast rights agreements with both the Los Angeles Lakers and Los Angeles Dodgers.

McClenahan first joined KCAL 9 in April 1997 as Vice President and Executive Producer of Sports and was responsible for overseeing the production of more than 150 major sports broadcasts per year. In 2000, he added oversight of the station’s new media businesses to his responsibilities; and was promoted to Senior Vice President and Station Manager one year later.

Prior to that, McClenahan ran his own production company for seven years. In 1989, he was hired as Executive Producer of one of his firm’s key clients,Prime Ticket Network, the leading regional sports network in the country. McClenahan was soon promoted to Vice President of Programming and Production when the network became part of the Liberty/Prime Sports family of regional sports networks. When Liberty merged with Fox Sports, he was promoted to Senior Vice President of Production for Fox Sports Net and was responsible for overseeing the sports production operations for 12 regional sports networks.

McClenahan is actively engaged in leadership roles with a number of community organizations. Since 2001, he has served as Chairman of the Board of Directors for Special Olympics Southern California. He also serves on the boards of the Los Angeles Sports Council and the PGA Tour’s Northern Trust Open.

McClenahan regularly appears as a guest speaker at local colleges and universities and recently was named Leader in Residence for the Ukleja Center for Ethical Leadership at California State University, Long Beach.


Brezya Rhodes: Learning Team ~ 8, CSULB Graduate Program in Sport Management

Posted by admin on August 14, 2008

Women’s Basketball’s Laurie Kelly Adds Brezya Rhodes to the Coaching Staff

FLAGSTAFF, Ariz. - Brezya Rhodes has been hired for her first season at Northern Arizona, rounding out the coaching staff for the Lumberjack women’s basketball team. Rhodes joins sixth-year head coach Laurie Kelly’s staff after spending two years in the UCLA Athletic Department.

“We’re very excited to have Brezya join our staff,” said Kelly. “Being from California, she has a lot of West coast ties and that’s great for us. As a former Division I player herself, I know she’ll relate very well to the players. With her past work experience she brings in a lot of organizational and marketing skills that will be beneficial both in the office and in the community.”

Rhodes played for two years at Cal State Northridge before graduating in 2004 with a bachelor’s degree in business administration and marketing. She went on to earn her Master’s in Sport Management at Long Beach State in 2006. While playing at Cal State Northridge, Rhodes was a two-time team captain, earned postseason honors in the Big West Conference and was the team’s second-leading scorer as a senior.

Prior to playing at Cal State Northridge, Rhodes was a first team all state selection at San Jose City College where she helped lead the team to a 57-9 record over two seasons.

“I am thrilled to be a part of NAU women's basketball,” said Rhodes. “It’s a program perfectly positioned to do great things in the Big Sky Conference. I believe in fundamentals, discipline and effort, and I look forward to working under Coach Kelly and helping build on the tradition of success she has established here.”

Along with her full-time position at UCLA, Rhodes has been an assistant coach at Brentwood High School in Los Angeles. During her time at UCLA, Rhodes coordinated the main operations of “First to 100,” a year-long NCAA Championship celebration for the Bruins, and served as the NCAA/Pac-10 liaison for the Senior Women’s Administrator. Since 2003, Rhodes has also been involved with the women’s basketball camps and clinics at UCLA.

After completing her degree at Cal State Northridge, Rhodes spent a year as the marketing and promotions coordinator in the athletic department, and helped increase ticket sales as well as initiate the development of a community relations program C.A.R.E.S. (CSUN Athletes – Role Models Educating Students).


Kari Duperron: Learning Team ~ 7, CSULB Graduate Program in Sport Management

Posted by admin July 2008

Kari Duperron joined the UNLV Women's Basketball staff in May of 2008. She has previous ties to head coach Kathy Olivier, as she spent a total of four seasons on the UCLA staff beginning in the 2003-04 season as the director of basketball operations when Olivier was the Bruins' head coach. She also spent a portion of the 2006-07 season as an interim assistant coach for Olivier. At UCLA, she oversaw the administrative side of the program which included work on recruiting, marketing, and also directed the summer and winter basketball camps.

Duperron spent last season as the sophomore boys' basketball coach for North Torrance High School in Torrance, Calif., and led the team to a second place league finish, while also serving as assistant coach for the varsity team that won its first league championship since 1972.

Duperron began her collegiate career at Cal Poly as a freshman walk-on, and would finish as a three-year starting point guard. She was a two-time team captain and named the 2003 Big West Conference "Hustle Player of the Year." Duperron earned her bachelor of science degree in marketing management from Cal Poly in June of 2003, and also received a master of arts degree in Sport Management from Long Beach State in February of 2006.

"Kari is a very hard-working and dedicated coach with excellent people skills," said Olivier. "She also comes from a strong basketball family and her outstanding knowledge of the sport will be one of her greatest additions to our staff here. Having worked for me for four years before, I know that Kari's loyalty and work ethic are superb. She is really good with individual work with the players, which will be important for us this coming season."


Richard Fernandez: Learning Team ~ 3, CSULB Graduate Program in Sport Management

Posted by admin on August 4, 2008

I am pleased to announce the promotion of Richard Fernandez to Assistant Vice President - Development, Law Enforcement Torch Run (LETR), effective immediately. Since joining Special Olympics of Southern California in October of 2005, Richard has been instrumental to the success and growth of the LETR program which has grown from $595,000 in 2005 to the amazing sum of $900,000 that was received from the LETR Council at Summer Games in June.

Through his efforts, we’ve also seen a tremendous increase in the number of officers participating in the program, along with their level of involvement and commitment. I think the results of those efforts speak for themselves.

Rich’s new responsibilities include the development of increased online fundraising opportunities, increased/enhanced sponsorships and the recruitment of additional Law Enforcement agencies.

Please join me in congratulating Rich for a job well done.

Kris Drummond

Vice President, Development & Marketing

Special Olympics Southern California

Dedan Brozino ~ Learning Team 12, CSULB Graduate Program in Sport Management

Dedan Brozino was recently promoted to the Assistant Director of Athletic Marketing and Special Projects at Long Beach State University. He has been employed by Long Beach State since February 2006 when he started in the Athletic Department as a game-day intern. Since then, Dedan has been promoted three times to his current position which he received appointment to just before graduation from the Graduate Program in Sport Management at CSULB.

Dedan was born and raised on the East Coast in the Lehigh Valley area of Pennsylvania. Dedan received his undergraduate degree in Sport Management with a minor degree in Print Journalism from DeSales University in Center Valley, Pennsylvania in 2006. During his four years at DSU, he was a pitcher for the Bulldogs baseball team who played in the 2003 NCAA Division III College World Series in Appleton, Wisconsin and finished #8 in the nation. He was also an active member in the Sport Management Society and Sport Management Advisory Council which met twice a year to discuss possible improvements and progression of the Sport Management Program and its students.

He was the receipient of the Bill Shumard Beach Pride Award for LT 12 and completed his Capstone work through researching the consumer brand associations of Long Beach State Athletics. Dedan is also an active member in the sports community as a current member of the Stadium Managers Association and Chamber of Commerce for three different communities (Long Beach, Lakewood, Seal Beach). Additionally, he has been published on five different occasions as a contributer to The Bill James Handbook, the most well-known statistical reference for Major League Baseball.

C. Vivian Stringer presented with 2008 NAGWS / Guiding Woman Award

Posted by admin on Thursday, July 10th, 2008
Image : C. Vivian Stringer presented with 2008 NAGWS / Guiding Woman AwardDr. Armstrong pictured here with C. Vivian Stringer, Head Women's Basketball Coach at Rutgers University. In her role as President of the National Association for Girls and Women in Sport (NAGWS), Dr. Armstrong recently presented Coach Stringer with the 2008 NAGWS /Guiding Woman in Sport Award /at the annual Convention held in Ft. Worth, TX. Coach Stringer is the only coach (male or female) to...

Dr. Ketra Armstrong coauthored new articles

Posted by admin on Thursday, July 10th, 2008
Dr. Ketra Armstrong, Director of the Graduate Program in Sport Management at Long Beach State, coauthored an article "Gender Differences in the Factors Influencing Viewership of Televised Sports" that appears in the recent issue of the International Journal of Sport...

CSULB Sport Management Program Receives In-Kind Sponsorship From Mighty Ducks

Posted by admin on Thursday, December 1st, 2005
Image : CSULB Sport Management Program Receives In-Kind Sponsorship From Mighty DucksThe Graduate Program in Sport Management has received an in-kind sponsorship package from the Mighty Ducks of Anaheim. A promotional spot for GPSM will be aired during all Mighty Ducks broadcasts on 1090 AM for the remainder of the season. The Graduate Program in Sport Management thanks Advisory Committee members Fred Claire for providing the voice over and Bob Wagner, Mighty Ducks...

New Additions to the CSULB Sport Management Advisory Committee

Posted by admin on Thursday, December 1st, 2005
Bill Shumard, Advisory Committe Chairman for the Graduate Program in Sport Management, announced that two industry leaders have been added to the board. The additions are Patrick McClenahan and Richard Fernandez. McClenahan is the Senior Vice President and Station...

Tsangaris Appointed to Advisory Board for VSP

Posted by admin on Thursday, December 1st, 2005
Chris Tsangaris, Managing Director of the CSULB Graduate Program in Sport Management, has accepted a position on the Advisory Board for the Redondo Beach location of Velocity Sport Performance. Velocity Sport Peformance ( has a regional office in...

Dr. Armstrong Receives National Research Award

Posted by admin on Thursday, December 1st, 2005
Image : Dr. Armstrong Receives National Research AwardDr. Ketra L. Armstrong received Sport Marketing Quarterly's "Outstanding Research Award" for an article she co-authored with Dr. Mauricio Ferreira (of Texas A &M University). The article was featured in Volume 13, No. 4 issue of the 2004 Sport Marketing Quarterly. The research presented in the article employed a conjoint analysis technique to examine the salience of sport event attributes on...

CSULB Sport Management Program Actively Involved in SEME West 2006

Posted by admin on Thursday, December 1st, 2005
The Sports, Events, Marketing Experience Sports Career Education Conference West 2006 will take place on January 13-15 at USC's Marshall School of Business in Los Angeles. The conference will provide those seeking careers in the sports industry with the insight,...

Class Representatives Selected

Posted by admin on Tuesday, November 1st, 2005
Class Representatives were selected by the students in the Sport Management Program to serve as liaisons between the students, the adminstrative staff and faculty. Following are representatives of each cohort: Learning Team 7: Mark Hemenway, Monica Staniec, Julian...

The 5th Annual Sport Management Fall Luncheon

Posted by admin on Saturday, October 1st, 2005
Image : The 5th Annual Sport Management Fall LuncheonThe Annual Fall Luncheon is the signature event of the CSULB Graduate Program in Sport Management. It is our opportunity to celebrate different facets of the business of sport. The event was well attended by students (i.e., former, current, and prospective students), faculty, staff, and University administrators, including CSULB President Dr. Robert Maxon and his wife Dr. Sylvia Maxon. Dr. Robert...
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The Graduate Program in Sport Management at Long Beach State is accepting applications for the Spring Sessions, February 2010!!!  Questions, call 562.985.2044