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California State University, Long Beach



Fall Application Deadline: June 1, 2018


- M.A. Sport Management


- Long Beach, CA


- 18 months/36 credits


- $18,900

Required GPA

- minimum 2.75

Admission Requirements

- Statement of Purpose
- Three reference forms
- Resume
- Proof of GRE scores: minimum 145 quantitative, 145 verbal, 3.5 analytical


- 9 credits
- Minimum 500 contact hours

- Over 400 affiliations



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Newsletter Archive






The Graduate Program in Sport Management

Fall Application Deadline Date: June 1, 2018

News & Events

Congratulations Toby Rochau


Toby Rochau, LT 21, graduated with a Master in Sports Management from Long Beach State University in February 2013. During his time in the Sports Management program, he interned for Chivas USA, Golden Goal LLC, and Special Olympics Southern California. Toby is currently the Senior Manager, FC Dallas Youth Sales & Services; he has sold over 14,000 group tickets since 2014. Most recently, he successfully renewed more than 90% of 700+ season tickets for the 2017 FC Dallas season.

Toby was awarded the FC Dallas President’s award for the second quarter as he leads the team in group sales, season sales, and renewals. Our successful Senior Manager has been recognized by MLS for his outstanding sales performance and he is in the running for another recognition as he is currently TOP 6 in the MLS. Congratulations Toby for all your hard work!

"Long Beach State University and the Graduate Program in Sport Management program has helped me to develop my skills in the sport industry and has helped to prepare me for real world experiences."

-Toby Rochau

LT 33 Internship Roundtable

On Thursday, August 17, the Graduate Program in Sport Management hosted the Internship Roundtable for our newest Learning Team, LT 33.  Fifteen companies joined us!

Participation in internships is a required part of the Sport Management program, giving the students work experience and networking opportunities. During the Roundtable Event, the students get the chance to meet face to face with multiple companies who are actively looking for fresh interns.  Nine of the 15 companies were represented by alumni of the Sport Management program, which reflects well on the program and show cases the talent of our alumni!  

Our special guest of the evening was Marcus Kowal, who is the founder of Liam’s Life Foundation. Marcus spoke on behalf of his son Liam, who tragically passed in a car accident caused by a drunk driver. Liam’s Life Foundation focuses on raising awareness on the dangers of drinking and driving, and the importance of organ donation.

He also had a strong message in support of our program and what is needed to be successful. Marcus (LT 3) is an alum and has been wonderful to the program through internships with his companies and his continued support.

We are very thankful for the partnerships that have developed over the years with the companies that attended this year’s roundtable and for providing opportunities to our ‘newbies’!

Roundtable Attendees:

Rose Bowl Stadium                                                                USA Badminton  

LBSU Marketing                                                                     Liam’s Life Foundation

LBSU Athletics                                                                        Global Sports and Entertainment Inc.

Special Olympics Southern California                                     CIF Southern Section

Cartan Tours                                                                            UCI Athletics

Long Beach Neighborhood Foundation                                   Orange County Youth Sports Foundation

Southern California Golf Association                                        Ontario Fury

Los Angeles Clippers

By: Alicia Utke

Congratulations LT 30!

Learning Team 30 culminated their journey with the Graduate Program in Sport Management on Saturday, July 22 with their Capstone Presentations. Early Saturday morning LT 30 students presented their Capstone Presentations to esteem and influential professional panel members to sell their ideas and try to close the deal. This year's 13 panelist included professional like Meredith Shumard (NFL), Jennifer Seislove (SCGA), Bill Shumard (SOSC) , Evan Levy (Global Sports and Entertainment), Bob Wagner (R.W. Sports and Entertainment Group), and many more professionals.

The Graduate Program in Sport Management is proud to have LT 30 join our prominent alumni network. Our program now has over 800 national and international graduates.We wish the members of Learning Team 30 the best of luck in their future endeavors.

By: Ricardo Gutierrez Sanchez

All Learning Team Event - Professional Panel

Left to right: Robert Vartan, Emily Kain, Dario Soto, Mike Forrester

On June 22, 2017, the Graduate Program in Sport Management held the All Learning Team Event including LTs 30, 31, and 32. The topic of the event was ‘Leveraging and Investing in Social Capital’ and featured four panelists, Mike Forrester (Los Angeles Rams), Robert Vartan (AEG), Dario Soto (Herbalife, Alumnus LT 12), and Emily Kain (Tiger Woods Foundation/Genesis Open). Each LT had the opportunity to network with the other students, alumni, and the panelists during a brief social hour prior to the panel.

Dedan Brozino, Internship Coordinator and LT 12 alumnus, served as the moderator. Dedan guided the panel through each topic and opened up the conversation by allowing students to ask questions as well. Topics of conversation included how to grow your network, understanding your personal brand, and knowing the nuances within the sports workforce. Students gained insight on how each panelist got his or her start in the sports industry and what it took for them to get there. The panelists reassured that each lesson taught within our practical program will be taken with us into the workforce, because that is what each of them has learned throughout their careers.

By: Alicia Utke

Family, Leadership, and Horsepower: My Time at the Grand Prix of Long Beach

Kephart pictured with IndyCar driver Graham Rahal

By: Caleb Kephart

Going into the Marketing and Hospitality internship at the Grand Prix Association of Long Beach, I knew absolutely nothing about auto racing. I’ve always known that I like to go fast, and was intrigued by the fact that these IndyCar racers did more than just go around an oval. More than anything, I was brimming with excitement over being involved in such a unique jewel event in such a vibrant city.

The Grand Prix has a long tradition of providing students of the Graduate Program of Sport Management an opportunity to learn many facets of sport marketing, sales, and client servicing in a setting that includes some of the biggest names in racing, ad agencies, and brand management and activation. This mutually-beneficial working relationship between the Grand Prix Association and the Program has been so fruitful not only because it is a terrific opportunity, but because the GPSM grooms apt and dynamic candidates for the job. When responding to the job posting sent to our class by one of the Graduate Assistants, I knew that I had to exceed the expectations set by my predecessors from Long Beach State University.

I would be remiss if I did not mention my hiring manager, Richard Martinez, a graduate of the program with Learning Team 14. I was put in touch with Richard by one of my colleagues, Graduate Assistant Cheyanne Warren-Diaz. This detail is important because it highlights the support, cooperation, and networking that we have fostered through alumni, current, and future students of this program, stretching from Long Beach State and throughout the world of sport.

While my title at the Grand Prix was Marketing/VIP Hospitality Intern, the number of staff who put on the event is very small so I got to handle as much work as could be thrown at me. The full-time staff at the Grand Prix carries less than 20 people, yet we hosted nearly 200,000 on race weekend. By the end of my time there, I had been involved in: promotional videos on social media, the Miss Toyota Grand Prix Pageant (and I’m lobbying to emcee next year), VIP ticketing, community relations, sponsorship sales and servicing, driver meet and greets, and much more. I got to do so many interesting and creative jobs not because I was asked to do them, but because I volunteered and asked and I made them let me do these things. With enough hustle and enthusiasm, we can do anything we want.

The other takeaway I had was the strong, caring culture that pervaded the working and personal relationships at the Grand Prix Association. From the CEO Jim Michaelian, to our PR department, Ticketing, and my smaller family of Sponsorship, Expo, and Hospitality, everyone truly cares about each other and wants to help out and excel at work while still having fun. Intertwined in the laughter and Friday night dinners and taco Tuesdays is an environment that people want to be a part of, whether they are attendees, sponsors, volunteers, or any number of stakeholders in the race. Culture is truly the catalyst for performance, and not the other way around.

It is no surprise to me that many people I talked to on race weekend, from drivers to team owners to vendors to attendees, echoed the sentiment that Long Beach is the best race on the IndyCar circuit. I mean, we did have Billy Idol play at the concert this year, which rocked harder than a diamond hammer. The culture and personalities who cater seamlessly to every detail of the Grand Prix do so because they love each other and they love what they do, like a wonderful family. I am proud to say that I am a part of that family now, and will take every opportunity to be involved in the Toyota Grand Prix of Long Beach well into the future.

If you have any questions about the Grand Prix, Billy Idol, or Pittsburgh Pirates trivia, the author can be reached at Vroom, vroom. Tires squealing. Cloud of smoke.

CAA World Congress of Sports presented by Sports Business Journal

Left to right: Steele Sylte (32), Jamal Ellis (32), Sean Minnihan (32), Lauren Doria (30), Erik Von Der Ahe (31)

Five students representing LT 30, 31, and 32 spent two long days volunteering for the CAA World Congress of Sports on April 19-20, 2017. They had the opportunity to sit in and learn from many industry leaders on topics such as perspectives on team ownership, new food and beverage strategies, learning how to make a difference professionally and personally, and fan experience around venues. The grand finale was attending the 2017 40 under 40 award ceremony! 

"Representing our Long Beach State program at this conference allowed me to gain insight from industry leaders on various topics surrounding sports. A memorable piece of advice from speaker Chris Koch CEO of New Era, was there is no shortcut to success and don’t be afraid to ask for advice." -Lauren Doria

John R. Wooden Award

The John R. Wooden Award was presented at the ESPN College Basketball Awards on April 7, 2017. Our students had the opportunity to work with the Los Angeles Athletic Club (LAAC) to help make this a successful weekend. Students from all three current Learning Teams (LT 30, 31, and 32) took part in the Thursday night Welcome Dinner, Friday Fan Jam at LA Live, the ESPN College Basketball Awards Ceremony, and the Saturday Special Olympics event. This closing weekend to the college basketball season served as a great opportunity to network with the top ESPN, Wendy’s, and LAAC executives. Additionally, this occasion introduced our students to the Sports Awards lifestyle in college athletics.

“The college basketball season is officially over and there was no better way to end it than working the Wooden Award this weekend. I had the pleasure to meet and work with so many great people while being a part of such an incredible experience.” -Bryant King

Super Bowl LI

Many of our students, past and present, had the opportunity to work at Super Bowl LI!

Salina Areyan (LT 30) works for Kreate, Inc. who partnered with On Location Experience - the Official Hospitality of the NFL. She was responsible for all of the VIP parties and credentials surrounding Super Bowl LI.

Chelsea Heyward (LT 28) and Emma Heeger (LT 30) worked with LaChica Sports Inc, to execute the 'From Protest to Progress' Super Bowl Town Hall Event promoting player activism.

NHL All Star Fan Zone Managers

The year of 2002 was the first time the Staples Center, home of the Los Angeles Kings, hosted an NHL All Star game. Fifteen years later, the puck was dropped on the ice as Staples Center hosted another NHL All Star Game January 29, 2017. Top hockey stars traveled to Los Angeles for the big game and star studded ‘Hockeywood’ was waiting for them. To amp up for the All Star event, the Los Angeles Convention Center’s West Hall transformed 250,000 square feet into an interactive, family fun, hockey venue. The 2017 NHL Fan Fair served as the official three day fan festival of the All Star weekend with interactive games, meet and greets, autograph signings, the centennial museum, hockey rinks, and the opportunity to take a photo with the Stanley Cup.

The event was split into twelve different zones and needed twelve Zone Managers to manage those zones of the NHL Fan Fair. The Graduate Program in Sport Management was proudly represented by seven current and former graduate students. Members of Learning Teams 29, 30, and 31 had the opportunity to gain firsthand event management experience and work together to ensure a smooth operational event. Our Zone Managers, pictured left, worked closely with the event producer Kreate, Inc. and representatives of the National Hockey League. GPSM Zone Managers were involved in every step of the event from the beginning to the end and received compliments from NHL executives for all their hard work and dedication.


Congratulations to the graduating class of Learning Team 29!

Brian Walsh, LT 12: 40 Under 40 Award Recipient    

Long Beach Post awarded Long Beach State and St. Anthony High School alumnus, Brian Walsh, with the 40 Under 40 Award! After graduating from the Sport Management program, Brian has dedicated 14 years to St. Anthony's in multiple roles, including his current Athletic Director position. He experienced a "sense of pride" when given the recognition, and explains his love for Long Beach in the following article.

Go Beach and way to go Brian!

Brian Walsh

10 Top Keynote Speakers Tell How Presenting Advances Their PR Success

Regular GPSM Guest Speaker, David Meltzer, featured in Forbes article on how presenting advances their PR Success. Check it out here!

David Melltz speaks to the Athletic Network via AOL Studios in Feb 2015 in New York (Image courtesy of Gino DePinto, AOL)

Japan Welcomes our Students!Sendai











The Graduate Program in Sport Management sent a group of seven students from LT 27 and LT 28 to Sendai this summer to participate in a study abroad program. The group of students had a fantastic time experiencing Japan’s sport industry, food and people! Those on the trip included: Shane de Moree, Kyndall Freer, Jess Lo, Leonsio Magana, Chelsea Heyward, Trisha Kiss, Alexandra Cervantes and their chaperone Dr. Terry Robertson, Associate Dean of Kinesiology. Come join our team and this could be you!



LT 27 pictured above at their graduation celebration


LT 30 pictured at their induction event on February 8, 2016


LT 26

LT 26 pictured on their Capstone Presentation Day on January 31st, 2015


LT 29

The new LT 29 pictured at the Roundtable on August 13th, 2015


Scott Beckendorf

Scott was recently named the Frisco Texas Roughriders full time media and database coordinator! The Roughriders are the AA Affiliate for the Texas Rangers baseball team. Check out more info about the team here.



May 12, 2015 - Congratulations to our Advisory Committee Chair and President & CEO of Special Olympics Southern California, Mr. Bill Shumard for his Outstanding Alumni award at the Alumni Awards Banquet at CSULB!

Bill Shumard

Outstanding Alumni, Mr. Bill Shumard

Also congratulations to Angela LaChica, alumni and adjunct professor for receiving the Outstanding Alumni, Emerging Professional at the Graduate Colloquium for Kinesiology!

LaChica & Guthrie

Angela LaChica with Dr. Sharon Guthrie, Chair of the Kinesiology Department


Women's Basketball game at UC Santa Barbara- January 18, 2017

The game starts at 7:00pm. We hope to see you there!

Men's Basketball at Hawaii- January 14, 2017

The game starts at 9:00pm. We hope to see you there!



LT 25 pictured on their Capstone Presentation Day on January 31st, 2015



The new LT 28 pictured at the ROC on February 11th, 2015 at the Walter Pyramid


We are thrilled to share this feature ESPN did on the Walter Pyramid as part of their #MyHomeCourt series. We are so proud to announce that two of our Alumni, Dedan Brozino & Sei Furutani, designed the floor. Please watch and enjoy by clicking here.


GPSM Alum Toby Rochau from LT 21 recently returned from the MLS Draft in Philadelphia where he was the proud recipient of the prestigious Gold Award.  Toby was recognized as one of the top producing representatives in Major League Soccer for exceeding 20,000+ group tickets sold during the 2014 MLS season.

For the full story and pictures please click here.


Check out the new floor design at the Walter Pyramid at Long Beach State!

The new design was featured recently by Press-Telegram/Gazettes in an article called ‘New Long Beach State Court a Work of Art.’ To read the full article and to hear... from the Senior Associate Athletics Director at Long Beach State Athletics and alum of the program Dedan Brozino please click here.


LT 24

LT 24 pictured on their Capstone Presentation Day on July 26th, 2014.

LT 27

The incoming LT 27 pictured at the ROC on August 4th, 2014




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