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California State University, Long Beach
Department of Family and Consumer Sciences

Fashion Merchandising

Students in fashion merchandising and design will be able to:

  1. Describe the operation of the fashion industry in relation to consumer behavior.
  2. Identify the integration of multi-cultural fashion symbols into global fashion.
  3. Identify the use of symbolism in clothing and body ornamentation to communicate cultural values.
  4. Illustrate the use of social, political, economic, geographic and religious factors to understand fashion.
  5. Assess the influence of state, federal, and international regulations on the development, production and distribution of apparel and textile products.
  6. Compare and contrast the interrelationships of physique apparel production on fabric, style, price point, target market and art element and principles.
  7. Develop management level skills for planning, implementing and evaluating special fashion related events.
  8. Appraise the influence of fiber selection and fabrication method on textile serviceability.
  9. Identify employment opportunities and the qualifications of fashion industry careers.
  10. Apply principles of budgeting and planning to determine buying practices for fashion retail stores.
  11. Apply math concepts to profit calculations, data processing and fashion merchandising problems.
  12. Analyze impact of geography, technology, political systems, religion and economic forces in textile and apparel design and production.
  13. Judge how apparel production influences the quality of the product.