Skip to Local Navigation
Skip to Content
California State University, Long Beach
University Template Project Secondary Banner Example
Print this pageAdd this page to your favoritesSelect a font sizeSelect a small fontSelect a medium fontSelect a large font

Developing New Products

by Jim Worsham

Ever had an idea for a new product, or wondered how new products get to market? According to Bob Shaw, the concept of “thinking outside of the box” starts with knowing what the box is. In his new class, Process for Developing a Product, Bob will demonstrate a development process that can be
applied to any intellectual property or product.
Using a recreational airplane as a template, the class will focus on the creative process. Steps will include conception, invention, engineering, and production. All of the steps are based on a hypothetical mission statement provided for the class by a “customer.” Using appropriate tools and techniques, product teams will focus their ingenuity on various product components and ultimately develop something unique.
The class is intended for enthusiastic amateurs and non-engineers. No math is necessary! Bob is uniquely qualified to guide you through the development maze. He started at Fullerton Junior College as an engineering major and ultimately graduated from CSULB with a BA in Physics. His career spans many years of working with such prestigious firms as Martin Marietta, Hughes, Gulton Industries and Northrop Grumman. Seven valuable years were spent as a self-employed consultant and developer of products, components and product improvements.
In his school years, Bob was active in fencing, gymnastics, and water polo. Today his hobbies as a Certified Master Gardener and genealogy enthusiast are more subdued. He hasn’t given up on his product development skills though. He still dabbles in a broad range of projects in the workshop he built at his home when he retired in 2006. A Cypress resident for more than 30 years, Bob is a rare third generation native of Orange County. He and his wife Nancy have two grown children, seven grandchildren, a big white dog and two cats. (Register early for this limited-seat class!)


Osher Lifelong Learning Institute at CSULB
Building HS&D, Rooms 100 & 101
1250 Bellflower Blvd.
Long Beach, CA 90840-5609
Phone: 562-985-8237 Fax: 562-985-8213
Web site:


Hollywood Musicals
Allyson Hathcock

Mosaic Creations
Shelly & Barry Levinson

Gospel Singing Workshop
Dr. Gwendolyn Coates

FILM Fridays!
M.Napolillo & J. Hathcock

Mobile Security
Gail Meredith

Persistent US Issues
Naida Tushnet

Travel with your iPad
Marilyn Gettys

Plants of the South Bay
Howard Manning

Chair Yoga
Claudia Ellano

Dream Circle
Krista Umgelter

Writing for Wellness
Joan Smith

Advanced Directives
Constance Malaambo

Ukulele for All
Mike Young