Fall 2020

Class offerings as of: AUGUST 04, 2020

Marketing - (MKTG)

Courses in this department may be restricted to certain majors.

MKTG 300 - PRINCIPLES OF MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 1955 306,1,15,27 LEC Tu 12:30-1:45PM ONLINE-ONLY Qiu T Class instruction is: Synchronous/AsynchronousHybrid.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
01        TBA TBA ONLINE-ONLY Qiu T additional meeting detail
02 1954 306,1,15,27 LEC MW 2-3:15PM ONLINE-ONLY Soni P Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
03 3340 306,1,15,27 LEC W 4-6:45PM ONLINE-ONLY Yang B Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
04 5788 306,1,15,27 LEC MW 3:30-4:45PM ONLINE-ONLY Nguyen H Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
05 4900 305,1,15,27 LEC TBA TBA ONLINE-ONLY Homer P Instructor Consent Required
Class instruction is: Online Only.
Interested students should contact PamelaMiles.Homer@csulb.edu. For course and exam info: www.csulb.edu/MKTGOnline300/. Exams are given via ProctorU or Examity webcam monitoring platforms (about $20 paid by the student).
06 6313 306,1,15,27 LEC Tu 7-8:15PM ONLINE-ONLY Homer P Class instruction is: Synchronous/AsynchronousHybrid.
For details about course format, go to: www.csulb.edu/MKTGHybrid300/.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
06        TBA TBA ONLINE-ONLY Homer P additional meeting detail
07 6838 306,1,15,27 LEC F 1-3:45PM ONLINE-ONLY Tomlin M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
08 8672 306,1,15,27 LEC TuTh 9:30-10:45AM ONLINE-ONLY Kang C Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
09 12306 306,1,15,27 LEC TuTh 12:30-1:45PM ONLINE-ONLY Sifford D Class instruction is: Online Only.

MKTG 330 - ADVERTISING AND PROMOTION I

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 6689 306,1,15,27 LEC MW 9:30-10:45AM ONLINE-ONLY O'Brien D Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
02 7466 306,1,15,27 LEC Th 7-9:45PM ONLINE-ONLY Tomlin M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.

MKTG 350 - INTRO TO ENTREPRENEURIAL MKTG

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 11237 306,1,15,27 LEC F 9-11:45AM
Seats available
ONLINE-ONLY Lee S Department Consent Required
Class instruction is: Online Only.
This course is the first course of "Entrepreneurs Without Borders" sequence. Permission of Instructor and Application Required. To get College Consent, apply online ASAP. Seats are limited. http://www.csulb.edu/college-of-business/apostle-enterprise-la
02 11238 306,1,15,27 LEC Tu 4-6:45PM ONLINE-ONLY Sifford D Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.

MKTG 420 - SALES MANAGEMENT

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 9213 306,1,15,27 SEM TuTh 3:30-4:45PM
Seats available
ONLINE-ONLY Worthington N Class instruction is: Online Only.

MKTG 430 - ADVERTISING AND PROMOTION II

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 3047 306,1,15,27 SEM TuTh 12:30-1:45PM
Seats available
ONLINE-ONLY Tomlin M Class instruction is: Online Only.

MKTG 437 - DIGITAL MARKETING AND MEDIA

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 3531 306,1,15,27 SEM TuTh 2-3:15PM ONLINE-ONLY Biegel M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
03 5783 306,1,15,27 SEM MW 11-12:15PM ONLINE-ONLY Biegel M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
04 7972 306,1,15,27 SEM MW 2-3:15PM
Seats available
ONLINE-ONLY Biegel M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
05 11376 306,1,15,27 SEM W 7-9:45PM ONLINE-ONLY Yang B Class instruction is: Online Only.

MKTG 450 - PROFESSIONAL SELLING

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 8131 306,1,27,15 SEM MW 2-3:15PM
Seats available
ONLINE-ONLY Miller K Class instruction is: Online Only.

MKTG 465 - BUSINESS TO BUSINESS MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 6694 306,1,15,27 LEC TuTh 2-3:15PM
Seats available
ONLINE-ONLY Qiu T Class instruction is: Synchronous/AsynchronousHybrid.
01        TBA TBA ONLINE-ONLY Qiu T additional meeting detail

MKTG 470 - MARKETING RESEARCH

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 1956 306,1,15,27 SEM W 4-6:45PM
Seats available
ONLINE-ONLY Park E Class instruction is: Online Only.
02 3290 306,1,15,27 SEM MW 2-3:15PM
Seats available
ONLINE-ONLY Park E Class instruction is: Online Only.
03 7256 306,1,15,27 SEM TuTh 12:30-1:45PM ONLINE-ONLY Stickney K Class instruction is: Online Only.
04 5243 306,1,15,27 SEM Th 7-9:45PM ONLINE-ONLY Stickney K Class instruction is: Online Only.
05 6037 306,1,15,27 SEM TuTh 9:30-10:45AM ONLINE-ONLY Berkin S Class instruction is: Online Only.
06 7422 306,1,15,27 SEM MW 12:30-1:45PM
Seats available
ONLINE-ONLY Park E Class instruction is: Online Only.
07 11208 306,1,15,27 SEM MW 9:30-10:45AM
Seats available
ONLINE-ONLY Hahn M Class instruction is: Online Only.

MKTG 475 - MARKETING ANALYTICS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 7616 306,1,15,27 SEM MW 12:30-1:45PM
Seats available
ONLINE-ONLY Hahn M Class instruction is: Online Only.

MKTG 480 - INTERNATIONAL MARKETING

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 6036 306,1,15,27 SEM TuTh 9:30-10:45AM
Seats available
ONLINE-ONLY Siddiqi F Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
02 6051 306,1,15,27 SEM MW 11-12:15PM
Seats available
ONLINE-ONLY Siddiqi F Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.

MKTG 481 - INTL MKTG IN SELECTED MARKETS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 10974 306,1,15,27 SEM Tu 7-9:45PM
Seats available
ONLINE-ONLY Koepp R Class instruction is: Online Only.

MKTG 490 - CONSUMER BEHAVIOR

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 1957
Reserve Capacity
306,1,15,27 LEC TuTh 9:30-10:45AM
Reserve Capacity
ONLINE-ONLY Flexo S Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
02 5249 306,1,15,27 LEC MW 12:30-1:45PM ONLINE-ONLY Siddiqi F Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
03 6050 306,1,15,27 LEC TuTh 11-12:15PM ONLINE-ONLY Siddiqi F Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
04 9302
Reserve Capacity
306,1,15,27 LEC MW 9:30-10:45AM
Reserve Capacity
ONLINE-ONLY Flexo S Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on August 23, 2020.
05 11212 306,1,15,27 LEC Th 4-6:45PM ONLINE-ONLY Flexo S Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.

MKTG 494 - MKTG MANAGEMENT

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 3978 306,1,15,27 SEM MW 12:30-1:45PM ONLINE-ONLY Nguyen H Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
02 6696 306,1,15,27 SEM TuTh 12:30-1:45PM ONLINE-ONLY Berkin S Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.
03 9214 306,1,15,27 SEM Tu 4-6:45PM ONLINE-ONLY McKinley M Class instruction is: Online Only.
Seats have been reserved for enrollment management. Additional seats may become available on July 30, 2020.

MKTG 497 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 1958 305,1,15,27 SUP TBA TBA
Seats available
ONLINE-ONLY Staff Class instruction is: Online Only.

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
02 10688 306,1,15,27 SEM Tu 7-9:45PM ONLINE-ONLY McKinley M Class instruction is: Online Only.
04 12272 306,1,15,27 SEM Th 7-9:45PM
Seats available
ONLINE-ONLY McKinley M Class instruction is: Online Only.

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 7678
Reserve Capacity
306,1,15,27,46 SEM W 7-9:45PM
Reserve Capacity
ONLINE-ONLY Lee S Class instruction is: Online Only.
03 11377 306,1,15,27 SEM Th 7-9:45PM
Seats available
ONLINE-ONLY Lee S Class instruction is: Online Only.

MKTG 663 - SEMSOC DIGITAL MEDIA MKTG

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 8570
Reserve Capacity
306,1,15,27,46 SEM Th 7-9:45PM
Reserve Capacity
ONLINE-ONLY Wang Y Class instruction is: Online Only.

MKTG 665 - SEMINAR MARKETING RESEARCH

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 7973
Reserve Capacity
306,1,15,27,46 SEM M 7-9:45PM
Reserve Capacity
ONLINE-ONLY Flexo S Class instruction is: Online Only.

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 8571
Reserve Capacity
306,1,15,27,46 SEM Tu 7-9:45PM
Reserve Capacity
ONLINE-ONLY Song R Class instruction is: Online Only.

MKTG 697 - DIRECTED STUDIES IN MARKETING

1-3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 1959 305,46,1,15,27 SUP TBA TBA
Seats available
ONLINE-ONLY Staff Department Consent Required
Class instruction is: Online Only.

Session: Aug 24 - Oct 16,2020 (8W1)

MKTG 661 - SEMINAR IN MARKETING MANAGEMEN

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
02 10689 305,1,15 SEM TBA TBA
Seats available
ONLINE-ONLY Lee S Department Consent Required
Class instruction is: Online Only.
Requires formal admittance to the Graduate Program of the College of Business.

Session: Oct 19 - Dec 11,2020 (8W2)

MKTG 500 - MARKETING CONCEPTS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
01 7376 305,1,15,46 SEM TBA TBA
Seats available
ONLINE-ONLY Flexo S Department Consent Required
Class instruction is: Online Only.
Requires formal admittance to the Graduate Program of the College of Business.

MKTG 675 - SEMINAR IN MARKETING ANALYTICS

3 Units
SEC. CLASS # NO MATERIAL
COST
RESERVE
CAPACITY
CLASS NOTES TYPE DAYS TIME OPEN SEATS
as of 08/04 05:02:18
LOCATION INSTRUCTOR COMMENT
02 10690 305,1,15,46 SEM TBA TBA
Seats available
ONLINE-ONLY Song R Department Consent Required
Class instruction is: Online Only.

Class Notes for Marketing

Number Note
Reserve Capacity Reserve Capacity - Reserved seats (AKA reserve capacity) is a new functionality added to the registration system that can save a certain number of seats for a specific group of students.
Zero Cost Course Materials Zero Cost Course Materials - California Community Colleges and California State Universities now include a no cost symbol in the online campus course schedule that exclusively use digital course materials that are free of charge to students and therefore not required to be purchased.
1

Prerequisite and/or co-requisite - see University Catalog.

15

For specific majors only - inquire department office.

27

Attendance, on time, at first class meeting is required to avoid being dropped from the class by the instructor.

46

Requires formal admittance to the Graduate Program of the College of Business.

305

Online Asynchronous Instruction: instructor and students participate at different times; no set schedule for face-to-face or synchronous online meetings; check course syllabus for details.

306

Online Alternative Mode of Instruction (AMI): instructor and students normally participate at the same time on a set schedule, students expected to be available to participate on indicated days at specified times; may include asynchronous online work; check course syllabus for details.