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Minor in Marketing (code MKTGUM01)


This option establishes that marketing is largely a social process, emphasing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

Requirements for Minors:

For information on the Minor in Marketing, contact Dr. Sam Min in CBA 353 or via email sam.min@csulb.edu.