MARKETING BUSINESS CENTER (MBC)
Marketing Students and Faculty Supporting Long Beach Small Businesses

The MBC at the CSULB College of Business Administration (CBA) offers Long Beach regional small and medium sized businesses professional marketing services managed by CBA business students and supervised by CBA faculty.

  • Ongoing Marketing Services For Business: Working with the CBA-Marketing Business Center, local business receive essentialongoingmarketing support services that they may not be able to afford or have the time or expertise to complete.
  • Real World Practical Experience for Students: CBA students workin the Marketing Business Center and gain real world practical experience working directly with business clients on actual marketing projects under the supervision of CBA faculty.
  • Help Support CBA Student Services: Local business pay a small service fee donation to the CSULB Foundation based on project type and size of business which goes to support CBA student services in the Department of Marketing.

MBC Services

  • Market Planning: Development of comprehensive Marketing Plans typically researched and written by CBA MBA students. Planning projects may include basic business research, situation analysis, positioning and targeting recommendations, promotional recommendations, budgeting, return on investment analysis, and marketing campaign evaluation.
  • Digital Marketing: Digital media market planning, setup and regular management of ongoing digital media marketing campaigns. Website creation and ongoing website management, e-mail marketing newsletter campaigns, social media marketing (e.g., on Facebook, Instagram and Twitter), and Internet search market planning and search marketing optimization are among the many digital media and marketing projects undertaken by the MBC.
  • Market Research: Secondary research, qualitative market research including focus groups moderated by CBA Marketing Department faculty, survey sampling and online survey research in areas such as segmentation and targeting, product and service development, ad copy testing, media mix, and customer satisfaction research. MBC also conducts datamining research in which large databases are statistically mined for marketing insights in such areas as customer retention, acquisition and promotion of new services.

FACULTY ADVISORS

Dr. Sam Min is Professor and Chair of the Marketing Department and Executive Director of the MBC.
His expertise is in entrepreneurial marketing, marketing capability business model innovation, CRM and green energy innovation and marketing. He is also the founder/advisor of Smart Whale Control (www.smartwhalecontrol.com) and Eneridge (www.eneridge.com).

Dr. Scott Flexo is Managing Director of the MBC.
His academic concentration is in marketing research, consumer behavior and digital marketing. Dr. Flexo has also worked professionally in private marketing practice for more than two decades offering market consulting for many large and small businesses across the US.

Dr. Reo Song is Assistant Professor of Marketing and Faculty Advisor of the MBC.
His areas of specialization include business analytics, CRM (Customer Relationship Management), digital marketing, diffusion of innovation, and international marketing.

WE WOULD LIKE TO HEAR FROM YOU!
We would very much like to hear about your projects and see how our students and faculty may be able to help you. For more information, please contact Dr. Scott Flexo, MBC Managing Director at scott.flexo@csulb.edu and Dr. Sam Min, MBC Executive Director at sam.min@csulb.edu.